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The online wholesale marketplace connecting independent retailers and brands around the world.

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Getting started

How do I sell on Faire?

You can submit an application to join our marketplace as a seller. Our team reviews each application in the order it’s received. Please keep in mind that a variety of factors are considered when reviewing brand applications. For one, our team evaluates the supply/demand of the given product category as we need to ensure the marketplace is balanced for both our brands and retailers. We also look at a brand's location, type of product, number of SKUs, and their existing business (i.e. whether or not they do wholesale already, how established the brand is, social media presence, etc). How do I apply? To start your application: Log out of your retailer account, if applicable. Navigate to our brand application page . Enter your email address. This must be a unique email, and can’t be the same as your Faire retailer account (if applicable). Select Start Selling . Enter your details in the application form. All fields are required, except for how you heard about Faire. Choose Continue .

Getting started

How do I contact retailers on Faire?

The best way to get in touch with one of your buyers and grow your relationships on Faire is through Faire Messenger . Who can I contact on Faire Messenger? Any retailer on Faire is able to contact you through Faire Messenger. Once a retailer has placed an order with your shop on Faire, they will appear in your Messages tab as an empty conversation to allow you to easily contact them about their order as needed. You are not able to reach out to retailers who have not yet ordered from you, and you are unable to message other brands. Prospective retailers are able to reach out to you through Faire Messenger and will typically inquire about product information, lead time, and/or your shop. How do I access Faire Messenger? To access Faire Messenger from your desktop, laptop computer or the Faire app for brands , go to the Messages tab in your portal, search for the retailer you’d like to contact, and open up the chat. You can also access your conversations from anywhere on your portal by clicking on the speech bubble in the bottom right corner of your screen. This will open up your Chat Community, where you can then proceed to access your conversations with retailers. Once inside Messenger, your inbox automatically prioritizes conversations that require a response in the Needs Reply section, helping you stay on top of time-sensitive retailer messages. How do I unsend a message? You can delete a sent message within 10 minutes. To delete a message follow the steps below: Hover over the message you’d like to unsend and select the three dots Select delete message The message will show as deleted To delete a message sent more than 10 minutes ago, please let us know we'll connect you with a support specialist to help. What does it mean if a conversation is in the Needs Reply section? Conversations are automatically surfaced here when they require attention, making it easier to focus on urgent retailer messages first. This allows you to focus on what matters and never miss a time-sensitive conversation. You can also add or remove conversations from this section by following the steps below: Open a messenger conversation Select the three dots in the top-right corner of the conversation Select either Marks as needs reply to add the conversation to your Needs Reply section or select Dismiss to remove the conversation from your Needs Reply section What are Faire Messenger templates? Templates are designed to help you save time responding to common questions or follow-ups while keeping communication personalized and on-brand. We have default templates you can send through Faire Messenger for the following: Items in cart —reach out to a retailer who has items in their bag, but hasn’t checked out Request review —ask a retailer to leave a review for their purchase To use a message template: Open Faire Messenger and select the thread with the retailer. Select Use template at the bottom of the page. Choose a template from the list. To edit the default message a template sends, choose Edit template instead of selecting the template from the list. Any changes you save will overwrite the existing message, not save as a new template. Customize your message and select Send . Can I mark a message as spam? Yes, you can mark any message as spam in Faire Messenger. Here's how: Select the message you want to report. Choose Mark message as spam in the top right corner. Confirm the action in the pop-up window. Once marked, the conversation will be removed from your inbox right away, and the information is sent to our team for review—you won’t see that conversation again. What else can I do in Faire Messenger? There are many different actions you can take within Faire Messenger conversations with retailers. Actions that can be taken within a Faire Messenger chat include: Select the retailer’s store name to view their contact information, recent orders with your shop, and view if they have an open cart with you View ship status and tracking details for recent orders directly from the conversation See when an order has shipped in multiple packages Quickly review a retailer’s store location and website for additional context Select Create Invoice to set up an invoice with the retailer. For additional information on how to invoice retailers, please visit How to write your invoices through Faire Select the paperclip icon to upload images or documents to send to the retailer Star conversations for follow-up Mark conversations as unread When using Faire on a desktop computer, you will have access to more retailer information in the messenger sidebar. Here you can toggle between retailer profile information, recent order information (including ship status and tracking), and view which of your products are currently in their cart. This makes it easy to answer delivery questions or provide more targeted support based on what they’re shopping for. How is my team notified of Faire messages? Faire messenger notifications are sent to the ​most recent team member​ who participated in the conversation. If no one from the team has participated yet, the ​notifications are sent to the primary admin​. All team members will see retailer messages marked as ​unread​, even if they haven't participated in the conversation. By default, messages sent from other team members will also be shown as ​unread​ but this can be changed in your messenger settings. Follow the steps below to update this and ensure that important communications are seen and addressed by relevant members: Select the gear icon above your conversation list. This will open a pop-up modal with options to update your profile photo and your team's messenger configuration. Select the checkbox for New messages from my team to automatically mark messages from your team as read. To help explain how this setting works, please review the below sample scenario. In this example, a brand has two users, James and Anna. Anna has selected the option in Settings to mark New messages from my team as read: Retailer sends a message At this point, the conversation is unread to both James and Anna James reads the message At this point, the conversation is unread to only Anna James sends a reply to the retailer At this point, the conversation is still unread to only Anna because she hasn't read the retailer's initial message Anna reads the messages from both the retailer and James At this point, the conversation has been read by both Anna and James James sends a reply to the retailer At this point, the conversation is still marked as read for Anna because she has team member messages set to automatically mark as read Is there a limit to how many messages I can send? Faire Messenger is built for sending quick messages to individual retailers. To prevent performance issues, there is a limit on the number of outgoing messages you can send per hour. For more information on sending bulk communications to your retailers, please see What is an email campaign? Can I use Faire Messenger on mobile? Yes, you can access Faire Messenger through the Faire app for brands. To stay responsive while on the go: Download the Faire app on your mobile device Turn on push notifications so you don’t miss inbound retailer messages Retailers who receive a quick reply are more likely to place a first order, so enabling notifications can help you respond promptly and strengthen retailer relationships.

FAQ

How much does it cost to sell on Faire if I’m based in North America?

It’s free to join Faire, and your costs for each order consist of commission and a payment processing fee. You’ll only pay commission when we connect you with a new retailer through our marketplace. Note: If you're participating in the Insider Partnership, to fuel your growth by offering free shipping to more Insiders, you may also be responsible for shipping costs on eligible Faire Direct (0% commission) orders. To learn more, visit Insider Partnership for North American brands. How much do I pay on orders from my Faire Direct customers? You'll pay 0% commission on Faire Direct orders from customers you bring to Faire. Send existing or prospective customers your personalized Faire Direct link, and if they place their first order with you using your link, you'll pay 0% commission on their orders. They’ll be able to enjoy the benefits of shopping on Faire, like 60-day payment terms for eligible retailers and free returns on first orders. If your customer is new to Faire, they'll also get a sign-up incentive and free shipping with you for one year. For more information on Faire Direct, check out this guide: What is Faire Direct? How much do I pay for orders I get through the marketplace? The standard commission rate for orders from the Faire marketplace is 15%. When a customer first discovers you on Faire’s marketplace, we charge a one-time new customer fee of $10 on top of the standard commission rate. The $10 new customer fee only applies to the first order from a new customer—future reorders will be at the standard 15% rate. The commission rate applied to any replacement order will be the same rate applied to the original order. However, we will only charge the new customer fee once , and we will not apply it to replacement orders or split orders. What’s included in the commission fee and new customer fee? What you pay on commission enables us to run a great marketplace that makes it easy for retailers to buy (and buy again) while giving you tools to streamline your business, like easy order management, retailer verification, and marketing and CRM tools. It also enables us to develop and launch new features that will help you grow your business. The $10 new customer fee helps us cover the costs associated with driving retailers to discover your shop on Faire. These costs include: Incentives for first-time buyers Free returns on first orders Additional marketing and incentives that help new retailers discover you and your products How much does payment processing cost on each order? Your payment processing fee is based on your selected payout option—which informs how fast you want to get paid after orders ship. You can choose which payout option works best for your business: Next day payout : 3.5% + $0.30 Payout initiated the next-day after an order ships 30-day payout : 2.4% + $0.30 Payout initiated 30-days after an order ships 60-day payout : 1.9% + $0.30 Payout initiated 60-days after an order ships The payment processing fee covers third-party processing fees and other costs such as guaranteeing on-time payments and managing retailer 60-day payment terms, fraud, late payments, and defaults. View Terms for more. Please note that Faire will initiate payments at the times outlined above, but the processing time of your financial institution may impact when you can actually access the funds. Typically, you can expect to have access to funds between 1-3 business days from when we remit them to your bank. If you adjust your payout speed, the updated selection will apply to all future orders placed after the change. How do I change my payout option? You are able to change your payout option, and corresponding payment processing fee, in the Payout tab in your Account Settings . To change your payout option, and corresponding payment processing fee: Navigate to Account Settings in your portal and select the Payout tab Locate the Payout Options section where you will see a list of payout speeds and corresponding payment processing fees Make your selection for the Payout Option you wish to have Select the save button that appears in the bottom right of your screen While you’ll make a selection when you receive your first order on Faire, you can change it anytime. Can I adjust the payout option for unfulfilled orders? If you adjust your payout speed, the updated selection will apply to all future orders placed after the change. If you’re looking to change the payout speed for unfulfilled orders, our support specialists can help. How is my payout calculated? Your payout for an order on Faire is calculated using the following formula: Payout amount = (order subtotal) + (shipping reimbursement) - (commission) - (payment processing fee) Order subtotal: (cumulative wholesale cost of the items in your order, minus any brand-funded promotions) Shipping reimbursement: The cost of shipping (only applies when the order is fulfilled on your own, not using Ship with Faire) Commission: Order subtotal x commission rate for given order type Payment processing fee: Item subtotal x payment processing fee You can see the full calculation breakdown of your order under your "Orders" tab by clicking on the orders detail page. Scroll down to the "You got paid!" section and select "View Payout Summary" There you find the full breakdown and calculation of your order payout. How do I get paid as a Canadian brand? As a Canadian brand, you will be paid in USD funds via an ACH deposit. You may use the provider of your choosing to obtain a U.S. routing number and account number. We recommend using OFX . Once you sign up, you will be able to obtain a U.S. routing number and account number through their service. If you are not interested in setting up an account with OFX , you may also look into other similar services or set up a U.S.-based bank account if you have a U.S. entity. Our pricing in North America changed July 5, 2023. You can read more about what changed on our blog . Are you a brand based outside of North America? If so, read about the cost to sell on Faire outside of North America here .

Payouts & taxes

How much does it cost to sell on Faire if I’m based outside of North America?

It’s free to join Faire, and you’ll only pay commission when we connect you with a new retailer through our marketplace. If you’re based in North America, visit How much does it cost to sell on Faire if I’m based in North America? How much do I pay on orders from my Faire Direct customers? You'll pay 0% commission on Faire Direct orders from customers you bring to Faire. Send existing or prospective customers your personalized Faire Direct link, and if they shop using your link, you'll pay 0% commission on their orders. They’ll be able to enjoy the benefits of shopping on Faire, like 60-day payment terms for eligible retailers and free returns on first orders. If your customer is new to Faire, they'll also get a sign-up incentive and free shipping with you for one year. For more information on Faire Direct, visit: What is Faire Direct? How much do I pay for orders I get through the marketplace? The standard commission rate for reorders orders from the Faire marketplace is 15%. When a customer first discovers you on Faire’s marketplace, we charge brands outside of North America a one-time referral fee of 10%, on top of the standard 15% commission rate. This means that the first order rate of 25% only applies to the first order from a new customer—future reorders will be at the 15% rate. An order is considered a reorder if it is placed at least 24 hours after the first order. If a second order is placed by a new customer within 24 hours of the first order, the 25% commission will apply to both orders. Please note that the commission rate applied to any replacement order will be the same commission rate applied to the original order. What’s included in the commission fee? Commission from marketplace orders helps us offer you the following services and benefits, at no additional cost: Retailer verification: When a new retailer buys from you, we verify their reseller information and payment details to ensure they meet your selling standards. Return logistics: We cover costs and logistics associated with the handling and shipping of returned inventory, to learn more visit How does Faire handle returns? Payment: We offer guaranteed* on-time payments, so you’ll never be responsible for payment defaults. Flexible payment terms: We offer eligible retailers the option to buy now, pay 60 days later—but you have the option to be paid sooner based on your selected payout speed. Business and marketing tools: Our platform offers a suite of tools to help you grow and manage your wholesale business—like robust analytics, inventory tracking, and marketing tools. * Please note that while Faire works to ensure brands are paid on time, a payout to a brand may not be completed for various reasons, including without limitation, a brand’s violation of its obligations under our Terms of Service , in the event of fraud, or if ordered products are missing or damaged. How is my payout calculated? Your payout for an order on Faire is calculated using the following formula: Payout amount = (order subtotal) + (shipping reimbursement) - (commission) - (payout fee) Order subtotal: (cumulative wholesale cost of the items in your order, minus any brand-funded promotions) Shipping reimbursement: The cost of shipping (only applies when the order is fulfilled on your own, not using Ship with Faire ) Commission: Order subtotal x commission rate for given order type Payout fee: (order subtotal + shipping reimbursement) x 3%, only if applicable You can see the full calculation breakdown of your order under your Orders tab by clicking on the order's detail page. Scroll down to the Payout Details section and there you will find the full breakdown and calculation of your order payout. What are my payout options? Even though eligible retailers can buy now, and pay 60 days later on Faire, your payout speed is not tied to their timing. You have the flexibility to choose if you would like to be paid the day after the shipment is in transit or 30 days after. Please be aware that next day payments incur a 3% processing fee. We offer two payout speeds: ACH Next Day - initiates the transfer of funds to your account the day after an order ships. For Next Day payouts, a 3% payout fee is applied to both the order and shipping costs. ACH Net 30 - initiates the transfer of funds 30 days after an order ships. There are currently no fees with ACH Net 30. When setting up your account, you will provide bank account information in your account. Funds appear in your account within 1-2 business days of the payment being processed. How do I change my payout option? You are able to change your payout option, and corresponding payment processing fee, in the Payout tab in your Account Settings . To change your payout option, and corresponding payment processing fee: Navigate to Account Settings in your portal and select the Payout tab Locate the Payout options section where you will see a list of payout speeds and corresponding payment processing fees Make your selection for the Payout Option you wish to have Select the save button that appears in the bottom right of your screen While you’ll make a selection when you receive your first order on Faire, you can change it anytime. Can I adjust the payout option for unfulfilled orders? If you adjust your payout speed, the updated selection will apply to all future orders placed after the change. If you’re looking to change the payout speed for unfulfilled orders, our support specialists can help. How do I get paid out? Depending on where you’re located, you may be paid via Adyen, or may be required to have a US based bank account. If you’re based in Europe, please visit How do I set up payouts to a European bank account? to determine if Adyen is available in your country. If you’re based in Australia, please visit How do I set up payouts to an Australian bank account? How do I set up payouts if I’m located outside of Faire’s available countries? If you’re a brand located in a country outside of our available locations you’ll need to provide a US based bank account and will be paid in USD via an ACH deposit. You may use the provider of your choosing to obtain a US based routing and account number. We recommend using OFX to get a US routing and account number. If you are not interested in setting up an account with OFX , you may also look into other similar services or set up a US-based bank account if you have a US entity. Once you have a US routing number, you will need to add the following information to your payout tab: Account holder name Routing number Account number

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Advertising on Faire with Promoted Listings

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Getting started

How do I get started on Faire as a new brand?

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What does it mean to be a Brand on Faire?

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Managing account

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Managing products

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Optimizing shop

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Fulfilling & shipping

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Payouts & taxes

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Faire Direct

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Terms & policies

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