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How do I sell on Faire?


In this guide


You can submit an application to join our marketplace as a seller. Our team reviews each application in the order it’s received.

Please keep in mind that a variety of factors are considered when reviewing brand applications. For one, our team evaluates the supply/demand of the given product category as we need to ensure the marketplace is balanced for both our brands and retailers. We also look at a brand's location, type of product, number of SKUs, and their existing business (i.e. whether or not they do wholesale already, how established the brand is, social media presence, etc).

How do I apply?

To start your application:

  1. Log out of your retailer account, if applicable.
  2. Navigate to our brand application page.
  3. Enter your email address. This must be a unique email, and can’t be the same as your Faire retailer account (if applicable).
  4. Select Start Selling.
  5. Enter your details in the application form. All fields are required, except for how you heard about Faire.
  6. Choose Continue.

What should I do if my email already has a Faire account?

If you see a message that your email already has a Faire account when you apply to sell on Faire, it's because each email can only belong to one Faire account. To continue creating your brand account, you have three options:

  1. Use a different email. This is the fastest option, and nothing else changes. Enter an email that isn't linked to another Faire account.
  2. Change the email on your existing account. The steps depend on your account type:
    • Retailer account: Log in and go to your Settings page. Select Profile, update Account email, then save your changes.
    • Brand account: See Changing your Shop Information
    • Developer account: log in at developers.faire.com, open ‘My Account’, edit Email Address under Basic Information, and Save.
  3. Deactivate your existing account. The steps depend on your account type:
    • Retailer account: Log in and open your security settings, then select Deactivate account. Deactivating also removes your team members and cancels your Insider membership, so we recommend this option only if you no longer buy on Faire.
    • Brand account: See How can I close my shop on Faire?
    • Developer account: Please contact our support team if your Developer account needs to be deactivated

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How do I upload my product catalog during onboarding?

How do I sell on Faire?

What happens when I'm accepted?

Completing my onboarding form