Faire Logo

The online wholesale marketplace connecting independent retailers and brands around the world.

Company

About Us

Newsroom

Careers

Partnerships

Support

Help Center

Open with Faire

Faire Markets

Apply to Sell

Refer a brand

Connect

Blog

Instagram

Facebook

X

©2026 Faire Wholesale, Inc.

Terms of Service

Privacy Policy

Cookie Policy

IP Policy

Faire Logo

Help Center for Brands

Search
Sign In
Get support

Home

 / 

Getting started

What does it mean to be a Brand on Faire?

Being a brand on Faire means selling your products at wholesale to retailers through our marketplace. Faire connects brands with independent retailers who are looking to purchase products to resell in their stores, both online and in person, utilizing our wholesale tools.

When a retailer places an order with your brand on Faire, Faire takes care of the payment process and pays you directly. You’ll receive guaranteed payment for every order you fulfill, while Faire separately charges the retailer.

To keep Faire a true wholesale marketplace, all retailers are verified before they can place orders. This review process helps ensure your products are only sold to legitimate wholesale buyers.

To apply to sell wholesale on Faire, visit How do I sell on Faire?

Want to learn a bit more about Faire? Learn more here!

Did you find this guide helpful?

Yes

No

Related guides

How do I get started on Faire as a new brand?

What does it mean to be a Brand on Faire?

How do I upload my product catalog during onboarding?

How do I sell on Faire?

What happens when I'm accepted?

How do I share my product images for onboarding?

All topics

FAQ

Getting started

Managing account

Managing products

Optimizing shop

Fulfilling & shipping

Payouts & taxes

Faire Direct

Terms & policies

Need more help?

Share more about your issue, and get in touch with our support team.

Start a request