Brand Financing is a funding option available to select brands on Faire. In partnership with Parafin, eligible brands can access capital to help manage inventory and support business growth. Brands receive a lump-sum advance that is repaid automatically as a fixed percentage of their future Faire sales.
How does Brand Financing work?
-
Receive an offer
Eligible brands will receive a financing offer via email from Faire in partnership with Parafin.
-
Review the offer
Click the link in the email to view your financing offer. You’ll be able to review the details of the offer, including the funding amount, repayment terms, and fee, and decide whether you’d like to proceed.
-
Accept your advance
If you choose to accept the offer, you’ll need to complete a form that provides Parafin with your personal and business information. Once the form is complete, you will receive a lump-sum payment from Parafin.
-
Invest in your business
Many brands use the funds to purchase inventory, support production, or manage cash flow.
-
Repay automatically through sales
The advance is repaid to Parafin as a fixed percentage of your Faire sales until the total repayment amount (advance + fee) is complete.
What is Parafin?
Parafin is a business financing provider focused on supporting small businesses. Faire has partnered with Parafin to offer funding to brands on Faire. All funding is governed by Parafin’s terms and conditions.
Who is eligible for Brand Financing?
Brand Financing is currently available to a select group of brands on Faire. Eligibility is determined based on factors such as historical sales performance on the platform.
How will I know if I'm eligible?
If your brand is eligible, you’ll receive an email from Faire with details about your available funding offer.
Can I apply for Brand Financing?
At this time, brands cannot apply directly. Offers are extended to eligible brands based on their sales activity on Faire.
What can I use the funds for?
Brands often use financing to:
- Purchase inventory
- Prepare for high-demand periods
- Manage production costs
- Improve cash flow
- Support business growth
You can use the funds in whatever way best supports your business.
Does accepting financing affect my standing on Faire?
No. Accepting or declining a financing offer does not affect your visibility, account standing, or relationship with Faire.
How does repayment work?
Repayment happens automatically through a fixed percentage of your Faire payouts. Parafin will debit your linked bank account after each payout you receive from Faire.
Are there fixed monthly payments?
No. Payments adjust based on your sales. When sales are higher, repayment happens faster. When sales are lower, repayments are smaller.
Who should I contact for questions about my financing offer?
Questions about your financing offer or repayment details can be directed to Parafin, the financing provider, at faire-capital@parafin.com.