Faire Market is the largest biannual online buying event in independent retail! There’s no need to step away from your day-to-day business - join thousands of retailers and brands who come together at our online buying event. The best part? Faire will match your brand promotion to help you offer better deals to your customers.
When is the next Faire Market?
We’re excited to be celebrating Faire Market with you! The next Faire Market will be held July 20-23, 2026. Market specials are available to all retailers starting at 12:00 am EDT on July 21, 2026, until 11:59 pm EDT on July 23, 2026.
Retailers who are members of Insider, Faire's membership program, get one day of exclusive early access to shop market specials starting on July 20, 2026, at 12:00 am EDT. To learn more about the Insider membership program, including program eligibility, visit How does Insider work for European retailers?, How does Insider work for North American retailers?, and How does Insider work for Australian retailers?
Participating brands will have promotions that run from July 20-23. Faire will match promotions for all four days of the market, including Insider Day!
To our friends in Australia: Our universal start and end dates are currently based on Eastern Daylight Time. This means that the market will start at 4:00 pm on July 21 and end at 3:59 pm on July 24 in Australia.
How do I participate in Faire Market?
Participation in Faire Market is completely free and voluntary. To be included, simply run a market promotion during the event’s dates, and Faire will match your discount up to 5% on eligible orders placed on the marketplace during the market dates. You can set a market promotion in your brand portal beginning mid-June 2026.
Please note that promotions provided to retailers via the Invoicing tool or Faire App for Brands will not be matched.
During the event, you can offer product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions. However, these alone will not qualify you as a participant. If your brand does not have a market promotion set, your brand will not be considered as participating and will not be included in the Market directory.
What if I already have a shop-wide promotion scheduled during the market dates?
If you had a shop-wide percent-off promotion scheduled to run during the market dates of July 20-23 prior to July 7, 2026, this promotion will automatically be converted to a market promotion, and your brand will be considered as participating in the market.
If you do not wish to participate in the market, you can simply deactivate the market promotion, and you will be removed from the list of participating brands.
If you choose not to participate in the market, your brand will still be visible and searchable everywhere it currently is on Faire.
You can verify your market participation status from the Event Guide within your brand portal, beginning mid June 2026.
How promotion matching works at Faire Market
Faire will match your discount up to 5% for eligible orders placed during the market dates. For example, if you set a promotion for 5% off, Faire will double it to 10%. If you set a promotion for 15% off, Faire’s 5% match would make it a 20% off promotion! Promotions provided to retailers via the Invoicing tool or via the Faire App for Brands will not be matched.
If you would like your brand to be included in the Market directory when it debuts to retailers, you will need to set your market promotion by June 28, 2026. However, you can set your market promotion anytime before or during the event to be recognized as a participating brand.
During the event, you can offer product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions. However, these alone will not qualify you as a participant. If your brand does not have a market promotion set, your brand will not be considered as participating and will not be included in the Market directory.
What kind of promotion do you recommend running for the market?
Faire will match your promotion up to 5%, but you can boost your visibility by setting higher promotions. At the last market, the average promotion was 10% before Faire’s match; with our 5% match, this equates to an average retailer discount of 15%. Each brand and its margins are unique, so approach this decision through the lens of what works best for your brand's economics
How do I create a market promotion?
Beginning mid-June 2026, you can create a market promotion from the Faire Market Event Guide with just one click! Simply adjust the percentage amount you want to offer and select Create market promotion. Alternatively, you can create a more customized promotion by selecting the Customize promotion option.
How can I customize my market promotion?
Add multiple tiers to your promotion
You can maximize your visibility and incentivize retailers to place larger orders by adding discount tiers to your market promotion. To add a tier, simply click on the + Add tier link in the white box next to your existing promotion tier(s).
Note that you can only run one shop-wide tiered promotion at a time, so you’ll want to delete any standard tier promotions you have active during the market dates in order to save your market promotion.
Add free shipping to your promotion
When you set up your market promotion, you can choose to tick the checkbox to also offer free shipping.
Keep in mind that by selecting to include free shipping with your market promotion, you are responsible for covering the shipping costs for orders placed during the promotion period, from all retailer locations, except for Insider orders, where Faire typically covers the shipping costs.
On Insider orders where Faire typically covers the cost of shipping, Faire will continue covering that cost during the market, even if your market promotion includes a free shipping promotion. To learn more about free shipping promotions, visit How do free shipping promotions work?
Exclude preorder products from your market promotion
You can choose to exclude your preorder products from your market promotion. To do so, tick the checkbox Exclude preorder items. This will exclude all of your preorder product listings from your market promotion.
Can I edit a market promotion after it is created?
You can edit market promotions up until the market starts, but once the market begins, existing market promotions can’t be edited. However, you may delete the promotion and create a new one while the market is running if you need to make changes.
Where can I confirm that my market promotion was applied to an order?
You can view what promotions were applied to an order by reviewing the Order summary within your order fulfillment page. Your market promotion and Faire’s promotion match will be listed under Promotions applied.
If you do not see the market promotions listed, the order may not have met the requirements for your promotion or was placed outside of the market dates.
Can I add my market promotion to an order after the market dates?
No, market-specific promotions can’t be applied to an order once the market has ended.
You can add a promotion manually to any unfulfilled order by editing the order. The order will not be factored into your market sales recap, and will not receive Faire’s promotion match. Any discounts added manually will be funded by you.
For assistance with promotions or order adjustments, please let us know, and we can connect you to a support specialist.
Are there any promotion restrictions?
Some promotion restrictions do apply:
- Product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions will not be matched. These promotion types alone won’t qualify you as a participant in the market.
- Promotions provided to retailers via the Invoicing tool or via the Faire App for Brands will not be matched.
- The discount value for the market promotion must be at least 1%, and the qualifying amount must be greater than or equal to your shop’s first order minimum value.
Will market promotions apply to products that I’m running a product-specific promotion on? How do these promotions stack?
Yes, market promotions and Faire-funded promos will stack with product-specific promotions! The 5% market promotion match is applied at an order total level.
As a reminder, you must have a percent-off market promotion set to be eligible to participate.
How will commission be calculated?
Commission is calculated based on the discounted order subtotal, prior to Faire’s promotion match. For brands in North America, payout fees are also calculated based on the order subtotal. For more information about how your payout is calculated, visit How are payouts calculated for brands in North America? or How are payouts calculated for brands outside of North America?
How can I advertise my market promotions?
Invite your existing customers to Faire through Faire Direct
Faire Direct is a suite of free tools that let you extend Faire's benefits directly to your existing retailers and leads! Faire Direct can help you grow and streamline your wholesale business by providing your retailers benefits including 60-day payment terms, buying incentives, and easy online ordering. All Faire Direct orders are processed at 0% commission! To learn more about Faire Direct, visit What is Faire Direct?
Promote your participation on social media
We’ve created social templates with Faire Market branding to help you spread the word about your promotion. The templates can be found in the More tips and resources section of the Faire Market Event Guide, available mid-June 2026.
How can I get my shop ready for the market?
You can see plenty of tips for how to set up your market for success in the Faire Market Event Guide after you’ve set your market promotion! Some additional tips are outlined below.
Update your product catalog
- Add new products as soon as they’re released and make sure your entire product catalog is currently listed with up-to-date pricing.
- Write clear and detailed product names and descriptions to make your products stand out. Always include 250-300 characters per product description with bullet points and proper formatting. Adding more information about your products can help retailers feel more confident about placing an order, such as attribute tags that allow you to highlight key features of your products. To learn more about optimizing your product catalog, visit How to make your products stand out.
- Create a Faire Market Collection. Help new customers easily find new products or best-sellers with a curated collection for the market. To learn more about adding collections to your catalog, visit Collections.
If you need to add or edit more than 10 product listings at once, our team can help! To learn more about how to submit a request to our team for assistance, visit Submit a request to add or edit products. You’ll need to submit your request by July 10, 2026, to be sure that your products are added in time for the market.
If you’re new to Faire, you'll need to submit your catalog by July 14, 2026, to be sure that your shop can be created in time for the market event.
If you are new to Faire and would like to be included in the Market directory when it launches to retailers, you will need to have your catalog submitted by June 24, 2026. That way, your shop can be built and available for you to set a market promotion by June 28, 2026.
Add videos to your shop
Sharing your story, close-ups of your product line, or merchandising how-tos offers retailers a closer look into your brand. You can tell your story through embedding custom videos right onto your brand or product page! Your video content will be visible to all logged-in Faire retailers on demand. To learn more about adding videos to your shop, visit How to add a video to my shop.
Update your cover image
Your cover photo is the main image featured at the top of your brand’s shop page. Give your shop a fresh look for Faire Market by updating your shop's cover image. To learn more about how to update your shop's cover image, visit How to update my cover image.
For a more detailed guide, view our Market season checklist for Faire brands