Your products are what makes your brand unique. This guide will walk you through how to make sure they stand out by optimizing each element of your product listings, which can increase the likelihood of retailers discovering your products and placing those orders.
Why should I optimize my product listings?
By ensuring your products showcase accurate, relevant information, you will:
- Boost brand and product visibility in search results
- Cultivate retailer trust
- Improve product conversion
- Minimize product returns and encourage repeat customers
How do I optimize my product listings?
Start with the basics: be sure that your product names, descriptions, and images all match and refer to the same item.
To optimize your listings for maximum effect, you should aim for accuracy and quality across the following categories:
- Product name
- Product description
- Product imagery
- Product type
- Catalog availability
Product name
Product names are the easiest way for retailers to find what they’re looking for. Use concise and detailed product titles that accurately describe the product you are selling. Include any unique characteristics about the product that you think retailers would want to see before clicking on it.
- Make sure product names are between 35-50 characters with proper spelling and no unrelated keywords
- For example: Leather Trifold Men’s Wallet - Tan is a better title than Mans wallet - holds everything. look stylish
- Include keywords like color, style name, and descriptive features
- For example: French Vanilla Votive Candles is a better title than Vanilla Candles.
- Ensure proper title casing for product names; avoid all lowercase or all uppercase
- For example: Lavender Patchouli Perfume Roller is a better title than LAVENDER PATCHOULI PERFUME ROLLER or lavender patchouli perfume roller
- Avoid using the product’s SKU as the product name
- For example: Cashmere Crew Neck Sweater is a better title than SWE12CN
Product description
Here’s your chance to go into detail about what makes your products special. Provide a thorough description of the product that includes all of the relevant information that a retailer would want to know before purchasing. Include key descriptive words and characteristics that you would like to highlight.
- 3-10 bullet points describing key features
- Consider features such as material, dimensions, country of origin, care instructions, and ingredients
- A detailed paragraph between 150-300 characters
- Proper formatting - avoid excessive line spacing and use appropriate capitalization (sentence case) as opposed to all capital letters or all lowercase
For example:
Our bestselling journal is perfect for writing, doodling, scrapbooking, and more. Thick, heavyweight paper means no ink bleedthrough, and a sturdy cover with an elastic strap keeps everything safe. Available in dotted, blank, and lined options and several colors to match any aesthetic.
Features:
- 6.5” x 9”
- 250 cream pages
- 150 gsm paper
- Lay-flat binding
- Ribbon bookmark
- Interior back pocket
Product photography
A picture is worth 1,000 words, especially for retailers looking to buy exciting new products. Use multiple high-quality, high-resolution, centered pictures with a white background to make your product stand out and accurately depict your products. This will lead to higher conversion rates, which ultimately contribute to higher ranking.
- Upload at least 2 professional photos
- High-resolution: at least 1050 px by 1050 px
- Square images: if your images aren’t already square, you can edit them in the image uploader to avoid harsh borders
- Apparel brands may find that rectangular images work better to fully display their products
For more in-depth details, review our Product Photography Guidelines
Beautiful examples:
Product types and categories
How you categorize your products will determine where they appear when retailers search or browse on Faire. We have created site categories that help retailers easily discover the kind of products that they’re looking for. In order to accurately categorize your items, each product must have a Product type that you designate.
- Choose the most accurate product type, which ensures your products are mapped to their relevant subcategory(s) on the site
Please note, products without a designated product type won't appear in your brand shop or in search results.
Learn more about Product Types and Categories to determine the best fit for maximum visibility.
Made in
Made in helps retailers understand the product's origin, which is crucial for compliance with international trade regulations and customs requirements.
On the product level, Made in should reflect the country of manufacture, production, or growth of the product – in accordance to country of origin (COO) based on the definition used by the U.S. Customs & Border Protection. The country of origin of a product may be changed in a secondary country if the second country constitutes substantial transformation or impacted by rules outlined here.
The Made in location can be selected for each product individually if your products are manufactured in different places.
- Navigate to your Products page and click on a specific product
- Scrolling down to Product details and click General
Add the relevant Made in location for the product.
Prohibited products
Sometimes, products can stand out for the wrong reasons. Faire prohibits certain products and regularly monitors the marketplace for violations, which can result in product removal. Find a full list of prohibited products in our Product Guidelines.
Catalog availability
Putting your entire catalog on Faire means that retailers don’t have to shop in multiple places, so full catalogs and new product additions drive meaningfully higher sales. In fact, brands with more products have up to 2x higher sales than other brands, simply because retailers have more options to choose from in one place.
Below are a couple of ways to add products to your shop and complete your catalog:
- Go to the Product tab in your brand portal. From there, you can upload products all at once by using the Bulk Upload feature or upload products individually
- Have your own catalog file? Submit a request through the Products tab in your brand portal and our team will add your products for you
Conclusion
Now that you know what makes a great product listing, go ahead and give them a refresh to do your products justice. Want to read more? Visit our blog post, Shop & product details that matter most. Not sure how to start? For a detailed walkthrough on how to add new products or edit your existing ones, visit How do I add or edit products?