Can I add a video to my shop?

Sharing your story, close-ups of your product line, or merchandising how-tos can offer retailers a closer look into your brand. You can tell your story by embedding custom videos into your brand, product, or collections pages! Your video content will be visible to all logged-in Faire retailers on demand.

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Creating a video

1. Plan Your Content
   1. Get inspired - Check out a few sample brand videos for content ideas!
   2. Identify your focus - See our Content Best Practices below to determine the best video format for your brand.
   3. Outline your content - Make sure to prepare a script or talking points. The best brand storytelling videos have a clear structure and flow to keep buyers engaged.
2. Shoot Your Video
   1. Check your specs - We recommend shooting your video horizontally with a resolution of at least 1920 x 1080p for the best viewer experience. Our video upload tool accepts file sizes up to 2 GB in video formats including MP4, MOV, WMV, and AVI. Videos shot on iPhone or Android or downloaded from Instagram or YouTube are all supported.
      • If shooting from an iPhone, go to Settings > Camera > Record Video and confirm you are set to 1080p HD and at least 30 fps (frames per second). Then, head to Settings > Camera > Formats and select High Efficiency (or HEVC) format.
   2. Set up your shoot - This one’s important! Here are some tips:
      
      • Camera: Use a tripod to steady your device if you have one. Make sure your lens captures the height and width of the product you’re showing.
      • Setting: Shoot in bright, natural light but avoid backlight—we recommend placing your light source behind your phone or iPad shining on your face. Ring lights are a great tool to try!
      • Frame your shot: Shooting straight-on with minimal background clutter works best. If speaking head-on, make sure you are centered and in focus (see below).
      • Minimize noise: Turn off all device notifications off and keep any coworkers (ahem, kids!) out of your recording space.

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Uploading a video to your brand page

Help retailers learn about your brand's story as they visit your Faire page!

1. Go to Videos and select the Upload Video button.
2. Select your file - Video file size cannot exceed 2 GB. We recommend your video resolution be at least 1080p.
3. Add details - complete the following fields:
   • Select a video thumbnail.
   • Name your video.
   • Write a description for your video - The more descriptive the better to really help draw retailers into your content!
   • Select a video type (can select more than one)
   • Choose if you’d like your video to be public or private.
4. Add products that are featured in your video - From their viewing experience, retailers can shop the products being discussed. Be sure to speak to products that are available for purchase on Faire, and add them under the Featured Products field to be displayed under your video frame.
5. Publish your video - Select Publish Video to make it viewable on your Faire shop page.

At this time, there is no limit to the number of videos you can upload to your brand page. If multiple videos are uploaded, they will be shown to retailers in a scrolling carousel.

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Uploading a video to your product page

Highlight the unique qualities of your products by adding videos to your product listings!

1. From the Products tab, select a specific product, and scroll down to the Videos section.
2. Select your file(s) - Video file size cannot exceed 2 GB. We recommend your video resolution be at least 1080p. Up to three videos may be added to a product page.
3. Manage videos - Add a Custom Image to change your video’s thumbnail. You’ll be able to change back to the default image at any time, however, do note that the Custom Image is not saved.
4. Select Activate Product to save!

Interested in previewing how product videos will look from the buyer's point of view? Scroll to the top of the Products page and select View Product in the top right. Videos will always appear after photos. If more than one video is added, they will appear in the order they were uploaded.

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Uploading a video to your collections page

Share the story behind your collection with retailers to let them know what to expect when browsing products in your collection.

1. From the Products > Collections tab, select an existing Collection page or create a new Collection page.
2. Under the Featured Video section, select the Upload video button to select the video that you would like to add. Video file size cannot exceed 2 GB. We recommend using either MOV or MP4 and keeping your resolution to at least 1080p.
3. To replace or delete an existing video, select the options menu at the top right corner of the video thumbnail.
4. You can always preview any video by selecting the play button on the video thumbnail.
5. Select Update at the bottom right to save your video to your Collection!

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Content best practices

Storytelling with video on your Faire page will bring your brand to life—have fun with it! You are the expert on your products and are uniquely positioned to determine what buyers would find most interesting.

Video content doesn’t need to be professionally produced to be effective! Shooting content from your phone (in horizontal orientation) is acceptable and encouraged if you don’t have previous experience with video. Buyers are excited to meet the authentic team behind their favorite products. Here are a few tips:

1. Select your format - Clear, focused content is the goal. Here are a few formats to check out.
   
   • Brand story: An introduction to your founding story and brand mission. [example]
   • Collection overview: Details on a line or seasonal collection. [example]
   • Product close-up: A deep dive on product details and features. [example]
   • How-to: Tips for displays, packaging, or other merchandising advice.
   • Behind-the-scenes: A look at your workspace or creative process.
   • General update: An announcement from your brand.
   • FAQ: Answers to common questions from buyers.
     
     
2. Organize your script - Here’s an example of how to organize.
   • Welcome: Introduce yourself and your brand.
   • Set agenda: Let your viewers know what they can expect during your video.
   • Content: Set your brand apart with your unique content. This is the fun part!
   • Brand promotion: Plug any promotions or featured products.
   • Sign-off: Thank your viewers. Encourage them to follow you on Faire and social media.