To help you stay up-to-date on all the new tools and improvements we’re making to the Faire selling and discovery experience, we’ve built this handy running log of releases. Bookmark this page, and check back each month to see what’s new on Faire.
February 2026
New: AI-generated color swatches to boost product discovery
We’ve rolled out AI-generated color swatches across Faire to help your products stand out and make it easier for retailers to browse color options at a glance.
Why it matters:
Retailers rely on color swatches to quickly understand what options are available - but until now, adding swatches has been a manual step for brands. This automation now helps retailers discover and evaluate your existing products more easily. And for brands, it means faster, more clear listings with less manual work.
Learn more about adding product details here →
New: Disability-inclusive brand identity tags
We have added two new brand identity tags, Deaf Owned and Disabled Owned, to better reflect the people and stories behind the brands on Faire. This update was inspired directly by feedback from our community. Retailers are now able to search by these brand identities as well.
If your brand identifies as Deaf Owned or Disabled Owned, you can now select these tags in your brand settings.
Why it matters:
These updates reflect growing demand from both brands and retailers for more inclusive discovery tools and make it easier for your brand identity to shine through.
These types of tags appear on your brand shop page and power retailer-facing filters, making it easier for value-aligned retailers to find and support your business.
Learn how to update your brand identity settings →
New: Product change history log now available
You can now view a detailed change history for key product fields right from your product page.
This new log shows what changed, when it changed, and who or what made the update (including third-party integrations like Shopify or sub-users), along with before-and-after values for: price, product status and on-hand inventory.
Why it matters:
Product change history helps you quickly understand updates to your products—so you can resolve issues faster. No more digging or guesswork.
January 2026
New: Reuse promo codes
Brands can now reuse previously completed or deactivated promo codes, making it easier to run repeat or seasonal promotions.
Why it matters:
This removes a long-standing friction for brands that reuse the same codes across campaigns. You can now reactivate past codes directly in the portal, allowing for faster and more flexible promotion management.
Learn more about managing your promo codes→
Update: New category structure and product types for books
We’ve launched a major update to how books are organized and discovered on Faire—enabling retailers to browse, filter, and shop your titles with more ease.
What’s new:
- 50 new product types for books, developed in partnership with top book publishers on Faire
- Improved categorization: Over 1 million existing book listings have been retagged to match the new structure
- New category experience: Books now appear in their own top-level category on Faire, with refined subcategories to help retailers find what they’re looking for faster
Why it matters:
This update makes your book listings more discoverable and easier to shop, helping you reach more of the right retailers.
Explore the new books category →
Update: Faster, more accurate tariff estimates
We’ve upgraded our provider for duties and taxes estimates. This means faster, more reliable total cost estimates for retailers shopping across borders.
Why it matters:
Clear and accurate tariff estimates help retailers understand their total cost upfront. This will lead to smoother checkout, stronger conversion, and fewer abandoned carts—especially when US-based buyers are purchasing from international brands.
December 2025
New: Country-level product availability
You can now control which retailers can purchase each individual product in your Faire catalog, based on their location. With country-level product availability, brands can set availability by country—and by state in the US and Canada—directly at the product level.
Previously, availability rules applied to your entire shop, which often meant duplicating catalogs, leaving products unlisted, or managing workarounds to stay compliant. This update gives you more flexibility and control, without the extra manual work.
Now you can:
- Set product availability by country or state to meet local regulatory or operational requirements
- Keep more products listed without duplicating catalogs or hiding items globally
- Maintain a more accurate, complete catalog for retailers in different markets
Why it matters:
For brands selling in Europe, this update makes it significantly easier to manage country-specific regulations and requirements—without fragmenting your catalog. More broadly, it helps all global brands reduce manual work and keep their catalogs accurate and up to date for retailers.
Learn more about country-level product settings →
Update: Weekly rate limits for brand-sent email campaigns
We’ve added weekly limits for brand-sent emails to help keep retailer communication relevant and intentional, and improve engagement. These limits work alongside the existing limit of one email per retailer per day.
You can send:
- 1 email per week to retailers who have never ordered from your brand on Faire
- 2 emails per week to retailers who have ordered from your brand on Faire
If your email will be affected, you’ll see a warning in the Campaigns tool before sending and can choose whether to proceed.
Why it matters:
Weekly limits encourage more thoughtful outreach and improve engagement. Use CRM filters or automations, or Faire’s messenger tool, to reach targeted segments and help you send the right message to the right retailers at the right time—instead of relying on broad sends.
Note: These limits apply to emails sent using the Campaigns tool only and do not affect email automations.
Learn more about email campaign rate limits here →
Update: Country of origin now syncs from Shopify
If you use the Shopify integration, Faire will now automatically import the country of origin for each product—updating the “Made In” field in your Faire catalog.
Why it matters:
This saves you time managing product details manually and helps retailers make more informed buying decisions with accurate “Made In” information visible on your listings.
November 2025
New: Attribution tools and reporting for sales reps
We’ve introduced new tools that make it simpler for brands and their sales reps to collaborate and grow together on Faire. With clearer attribution and streamlined reporting, it’s easier than ever to manage reps, credit their sales, and save hours on commission tracking.
Now you can:
- Assign reps to customer profiles – Attribute retailer accounts to reps in bulk via CSV upload or individually from the customer details pages. Any time the retailer orders on Faire, the rep will be automatically credited and will be CC’d on the order confirmation email, improving transparency.
- Access attribution summary reports – Export CSV reports with all the data you need to calculate commissions — reducing manual work from hours to minutes.
- Manage rep profiles and auto-generate Faire Direct links – Add and organize your external sales rep team from the new Sales representatives tab on the Teams page. A unique Faire Direct rep link will be auto-generated any time you assign a new rep to a customer profile or add them on the Sales representatives tab.
Why it matters:
These updates bring more clarity and confidence to how brands and reps work together — helping you build stronger partnerships and supercharge your growth.
Note: It’s still important to use Faire Direct sales rep links when your reps place or support orders on Faire. This ensures every order is tracked correctly and prevents double commission.
Learn more about sales rep tools on Faire→
New: Automations options and updated experience
We’ve launched a major upgrade to email automations on Faire, including nine new and improved templates, enhanced timing and audience logic, and an all-new Automations hub to make setup and management easier than ever. These updates help you personalize your outreach, re-engage customers, and automatically drive more orders without manual work.
Why it matters:
With these enhancements, you can now deliver more relevant messages at exactly the right moment—whether you’re encouraging retailers to place their first order, nudging them to restock, or celebrating milestones. The redesigned experience helps you save time, scale your marketing, and strengthen customer relationships so you can grow your business with confidence.
Live: Webinar and how-to video hub for brands
We’ve launched the Webinar & How-to Video Hub — a single place to access all of Faire’s educational videos for brands, accessible throught the Faire Learning Hub or directly via learn.faire.com. Learn directly from Faire experts and peers through live webinar sessions, on-demand recordings, quick how-to guides on Faire tools, and bite-size strategy videos.
Why it matters:
This hub makes it easier to find the guidance you need, when you need it — helping you learn new skills, apply best practices, and make the most of Faire’s tools to grow your business.
Currently available in English.
Live: Faire Market experience is available in your portal
Faire Market returns January 21-23 (with early Insider access on January 20), and setup is now live in your portal. You can set your promotion—matched by Faire up to 5%—and follow the Faire Market Event Guide to prep for the biggest sales event of the season.
Why it matters:
Faire Market is your most important sales moment of the new year. Set your promotion before January 5, 2026 to be included in the directory at launch and boost your visibility.
October 2025
New: Ship multiple orders together for the same retailer
You can now combine multiple open orders from the same retailer into a single shipment—directly in the portal. Once you’ve created a tracking number for one order, you’ll be able to select that same tracking number for other open orders from the same retailer. This feature works for orders placed back-to-back, split by ship window, or created through backorders.
Why it matters:
This update helps you reduce shipping costs, save time, and simplify fulfillment—while giving retailers a better delivery experience. It also cuts down on manual workarounds and support requests, so you can focus on growing your business.
Update: Improved retailer profiles to help you vet new customers
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Now live for Canadian brands: Promoted Listings
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Update: Exclude certain products from promoted listings
Advertising your full catalog is the best way to maximize success with Promoted Listings. But in some cases—like tight margins, low inventory, or seasonal SKUs—you may want more discretion. You can now exclude individual products directly in the product editor.
This pairs with a highly requested update in your Ads dashboard, where you can now hover over the ad click date to see what advertised product a retailer clicked on that drove them to place an order with you—making ad engagement more transparent and easier to understand.
Why it matters:
These updates give you greater visibility into how your ads are performing and more flexibility to manage what’s included.
September 2025
Updated exclusivity tools for more confident, low-risk commitments
We’ve made it easier—and more secure—to offer exclusivity with new agreement features that help build retailer commitment and give you more control.
- E-signature commitment: Retailers must now e-sign all exclusivity agreements before activation.
- Formal PDF agreement: You’ll receive a PDF copy of every agreement to document the terms.
- 30-day spend requirement: Retailers must place an order within 30 days of activating an agreement, or the agreement will be automatically cancelled.
- Cancel at any time: You can now cancel agreements on your own, without contacting support.
- Early settlement: If a retailer is at risk, we’ll settle the agreement early to unblock your customers – while still ensuring you’re paid out.
Why it matters:
These updates are designed to strengthen your retailer relationships – by ensuring greater commitment, reducing risk and giving you flexibility and control over how exclusivity works for your brand.
Product reviews now available on your listings
Retailers can now see reviews that reflect the actual product they’re viewing, not just the overall order it was part of. This helps them evaluate specific items with more confidence.
Why it matters:
This update makes your product listings more trustworthy and actionable, especially when starting new relationships. Retailers get clearer insight into what they’re buying, building confidence from the start.
New: Sync product content from Shopify to Faire automatically
Save time and ensure consistency with product content sync. Now, any updates you make to product titles, descriptions, or images in Shopify will automatically sync to Faire—no manual updates required.
What’s included:
Title, product description, images, SKU, weight/unit, tariff code, barcode (ISBN, UPC, GTIN, etc). These fields will be locked on Faire to match Shopify, helping you keep listings consistent across platforms.
Why it matters:
This is a powerful time-saver for brands who keep Shopify as their source of truth, and consistent with Faire listings. One update syncs across both storefronts—so you can spend less time editing and more time selling.
Other integration wins: New variants added to a linked product in Shopify will now import to Faire automatically.
Learn more about content sync in the Help Center→
Canadian brands can now mark eligible products as USMCA-compliant
You can now indicate directly in the portal which of your products are USMCA-compliant and can be shipped duty free to U.S. buyers.
Why it matters:
Marking eligible products helps retain a duty-free experience with U.S. buyers—boosting accuracy and avoiding surprise charges.
August 2025
New tools in Messenger to help you stay connected
Your inbox just got smarter. Messenger now features a prioritized view that includes a ‘needs reply’ section, plus helpful context like recent orders and cart activity—so you can respond quickly and confidently.
Why it matters:
Timely responses not only help you close first orders—they build trust that leads to long-term relationships. In fact, retailers who get a quick reply are 45% more likely to place a first order, setting the stage for loyal, repeat customers.
July 2025
International Expansion: Faire Launches in 15 New Countries
We’ve expanded Faire’s reach to 15 new countries across Europe and New Zealand! Retailers in markets like Poland, Greece, Hungary and New Zealand can now shop from brands on Faire, opening the door to thousands of new shops and fresh opportunities for growth.
Why it matters:
This expansion means more visibility, more orders and more chances to build loyal global stockist relationships. It’s a powerful step towards helping you scale your wholesale business – wherever you’re based.
AI Virtual Assistant now available in North America
Now available in your Help Center, we’ve launched our Virtual Assistant (AI-powered) to all brands and retailers in North America. The Virtual Assistant helps brands and retailers quickly resolve common issues through real-time, personalized support grounded in Faire expertise—with the ability to seamlessly escalate to a Faire representative when needed.
Why it matters:
Faster support, less searching for answers. Our new Virtual Assistant helps you get answers instantly, so you can spend less time troubleshooting and more time growing your business.
New features for Insider retailers to make discovery even easier
We’ve launched new product updates to help Insider retailers more easily find and buy from brands they haven’t purchased from before—just in time for holiday buying. Insider retailers are paid subscribers to Faire that receive maximized access to free shipping and early access to buying events, like Faire Market.
What’s new for retailers:
- Shoppable Insider Page: A dedicated experience where logged-in Insider retailers can browse brands offering free shipping and other benefits.
- “New to You” Filter: A new way for retailers to discover brands they’ve never ordered, carted, followed, or visited before.
Why it matters:
Insiders are Faire’s top buyers who drive 80% of Faire sales and buy 2x more overall than non-Insiders. These features help your brand get discovered by these high-intent Insider retailers, boosting your chances of new orders during peak sales season—especially if you’re an Insider Partner.
Learn more about how to get the most value with Faire’s Insider Program →
June 2025
More detailed reviews available for your brand
Two key updates to reviews launched this month. First, retailers can now see individual star ratings for product quality, fulfillment, and communication—alongside your overall star rating at the brand level.
Second, product level reviews are now live, allowing retailers to share feedback on specific items they’ve ordered, in addition to overall brand experiences. These reviews appear directly on your brand page and product listings.
Why it matters:
When retailers try new brands, confidence is everything. These updates highlight your reliability across key attributes and clearly separate product-level feedback to allow your products to shine—building trust from the first click.
Faire Milestones Award Program
This month, we launched the Faire Milestones Program—a new way to honor success across our brand community and celebrate the growth of wholesale relationships on Faire.
The first milestone, the Relationship Award, recognizes brands that have built strong retail networks on Faire—reaching 1,500, 2,000, 2,500, 5,000, and even 10,000+ retailer connections.
Why it matters:
This program celebrates the trust earned and the growth driven by eligible brands, recognizing the meaningful relationships they’ve built with Faire’s independent retail community.
Learn more about the Milestone program→
Faire Market tools now live in your portal
Faire Market returns July 22–24 (with early Insider access on July 21), and setup is now live in your portal. You can set your promotion—matched by Faire up to 5%—and follow the Faire Market Event Guide to prep for the biggest sales event of the season.
Why it matters:
Faire Market is your most important sales moment of the summer. Set your promotion before June 30 to be included in the directory at launch and boost your visibility.
May 2025
New ways for retailers to discover your products
Real-time AI description recommendations for new products.
When you upload a product with a short or missing description, Faire now writes a recommendation for you using AI – instantly. It works for all upload methods, and you can always edit or revert the description at any time.
Why it matters: Great descriptions help retailers find and buy your products. This saves you time and helps your listings shine from the start.
New import duty tools for U.S. retailers
We’ve added two new features to help U.S. retailers shop with more transparency: a “no import duties” filter and an upfront duty estimate on product pages. If your product ships from the U.S., your product will surface in this new filter.
Why it matters: With tariffs changing, these updates help retailers avoid surprise fees and shop with more confidence.
April 2025
New ways for retailers to discover your products
Real-time AI description recommendations for new products
When you upload a product with a short or missing description, Faire now writes a recommendation for you using AI—instantly. It works for all upload methods, and you can always edit or revert the description at any time.Why it matters: Great descriptions help retailers find and buy your products. This saves you time and helps your listings shine from the start.
New import duty tools for U.S. retailers
We’ve added two new features to help U.S. retailers shop with more transparency: a “no import duties” filter and an upfront duty estimate on product pages. If your product ships from the U.S., your product will surface in this new filter.
Why it matters:
With tariffs changing, these updates help retailers avoid surprise fees and shop with more confidence.
New tools to help you save time, deepen relationships, and grow sales
Drive better website conversion with new Faire Direct tools
Your Faire Direct link now integrates more smoothly with your website, giving buyers a seamless, one-click path to shop your Faire store—with no commission on eligible orders. The Shopify widget has also been upgraded for increased compatibility with your website.
Why it matters:
Brands that take orders through Faire Direct on their site see 50% more sales.* This update helps you turn more site visitors into buyers, because of the built-in benefits of Faire—all with fewer clicks and a cleaner experience.
Learn how to add your Faire Direct link directly to your website here or as a Shopify widget here.
*Based on a survey of brands with at least one order on Faire and at least one click through Faire Direct from their website from 2/7/25 to 5/8/25.
More customized permissions for your team
You can now give teammates customized access to just what they need—like analytics or payouts—without full Admin access.
Why it matters:
With this update, you can customize settings to give the right people the right tools—and preserve privacy where you need it. Learn how to add to your team.
One Faire login for all your brands
You can now manage multiple brand storefronts on Faire with just one login using the multi-brand feature—consolidate existing logins or add new brands without creating separate logins.
Why it matters:
Simplify daily wholesale workflows, increase efficiency, and improve collaboration for teams managing more than one storefront—no more juggling accounts or switching emails.
Lower U.S. shipping costs for your customers through Ship with Faire
Ship with Faire now offers even better rates—with an average 20% drop in shipping costs for U.S. brands sending orders to North America.
Why it matters: Save money and offer retailers better prices—with no extra effort on your end. Plus, fulfillment stays simple with built-in tracking when you use Ship with Faire.
March 2025
New ways for retailers to discover your products
Improved Orders page now live for all retailers
We’ve rolled out a revamped Orders page that makes it easier for retailers to manage past orders and leave reviews—helping boost visibility and trust for brands like yours.
A cleaner brand page that drives first-time orders
We’ve updated the brand page layout to help retailers quickly assess fit, spot promotions, and place opening orders—especially when visiting your brand for the first time.
POS inventory counts now visible on product pages
Retailers using Shopify, Square, or Clover can now see current stock levels directly in on the site—making reordering from your brand faster and more seamless.
More detailed reviews to build retailer trust
We’ve added ratings for product quality, fulfillment, and communication—helping retailers evaluate your brand more confidently and make faster buying decisions.
Faster search helps retailers find your products sooner
We’ve sped up search by preloading results as retailers hover over suggestions—making it easier for them to discover and order from brands like yours.
February 2025
New tools to help you save time, deepen relationships, and grow sales
Filter your customers by Insider status
Brands can now view and segment customers by Insider free shipping eligibility—making it easier to target outreach and strengthen high-value relationships.
Smarter hero image selection for new products
We now automatically swap in better-quality hero images for new listings with image issues—helping your products look their best and convert more retailers from day one.
New: Auto-accept incoming orders
Brands can now opt in to automatically accept new orders—saving time and streamlining fulfillment, especially for repeat buyers and high-volume shops.
New ways for retailers to discover your products
Higher payment terms now available at sign-up
Retailers can now apply for increased net terms during sign-up through a quick, soft credit check—helping them place larger first orders with brands like yours.
December 2024 / January 2025
New tools to help you save time, deepen relationships, and grow sales
Option-level preorders now available for all brands
Brands can now set preorders at the option level—making it easier to manage mixed inventory and prep for upcoming launches, no matter your category.
Retailer shipping preferences now visible during fulfillment
Retailers can now share preferred (and excluded) carriers, helping brands avoid delivery issues and ensure a smoother shipping experience.
Catalog tags now editable in bulk
You can now add or remove catalog tags for hundreds of products at once—making large-scale catalog management faster and easier.
Request reviews directly from your customers
With new in-portal tools, you can now ask retailers for reviews, making it easier to boost feedback and build trust with future buyers. We’ve also added a banner to the retailer app encouraging reviews of recent orders—helping increase feedback and visibility for brands like yours.
Retailers now see when shipping costs come in lower than expected
We’ve added notifications and email highlights to let retailers know when their shipping costs are lower than estimated—helping create a more positive purchase experience between you and your customers.
Smarter address validation to reduce shipping issues
We’ve improved how we flag invalid or mismatched shipping addresses—helping ensure smoother fulfillment and fewer delivery delays.
New ways for retailers to discover your products
Smarter recommendations for new retailers
We’ve added more personalization to brand pages and search, helping new retailers discover items that align with their store—driving stronger engagement and more orders.
Phone support now available for UK Insider retailers
We’ve expanded phone support to Insider retailers in the UK—offering even more personalized service to help build stronger relationships with your customers around the world.
Smarter reorder reminders for POS-integrated retailers
We’re now helping remind your customers to reorder via homepage and email—making it easier for retailers to restock from brands they already carry.
More retailers now pre-approved for payment terms
We’ve expanded net terms access to more North American retailers—making it easier for them to buy from brands like yours without upfront payment.
A look back at monthly recaps:
- March 2025: Streamline sales with auto-accept, smarter search, and POS-powered reordering for retailers, while improving retailer trust through detailed reviews and a refreshed Orders page.
- February 2025: Target customers with Insider CRM filters, set smarter hero images, and give retailers more flexibility with higher sign-up terms and auto-accepted orders.
- December 2024 / January 2025: Drive efficiency with bulk catalog tag editing, shipping preference tools, and option-level preorders—plus smarter product discovery and expanded global support.
- November 2024: Unified order numbering, improved product tagging, and updates to safeguard against policy abuse ensure a smoother, more trustworthy experience for brands and retailers alike.
- October 2024: Personalize outreach with Faire Direct’s upgraded email composer, boost visibility with review system improvements, and make retailer discovery easier with updated widget features.
- September 2024: Insider launches in Australia and Canada & Top Shop expands worldwide
- August 2024: Save time with price sync for Shopify, reusable shipping box dimensions, and smarter browser navigation, while helping retailers reorder effortlessly and shop on the go with the upgraded iPad app.
- June/July 2024: More ways of order writing on the brand app, custom product tags, and new ways for retailers to discover your products
- May 2024: Improvements to the Faire Direct tools, new tags for managing customers, and a new retailer first-purchase incentive, courtesy of American Express
- April 2024: Improvements to the Faire Direct retailer experience, updates to our Shopify integration, and AI-powered listing recommendations.
- February/March 2024: New geo-restriction controls for brands, better inventory tracking tools, more competitive shipping rates when you Ship with Faire, and new gifting-friendly browse hubs.
- December 2023/January 2024: More mobile app features for trade shows, new filtering by Top Shop status, and changes and updates to the site that help get your products in front of retailers more often.
- November 2023: A new exclusivity program for brands, self-serve messaging, and tools to streamline and simplify the shopping experience for retailers.
- October 2023: CRM improvements, product level analytics, and a new Shopify integration
- September 2023: A better bulk editor, Collections-specific promo codes, and automated best-seller tags
