To help you stay up-to-date on all the new tools and improvements we’re making to the Faire selling and discovery experience, we’ve built this handy running log of releases. Bookmark this page, and check back each month to see what’s new on Faire.
May 2026
Update: Ship with Faire rates just got lower—by 18%* on average (US)
Lower Ship with Faire rates are now in effect for US domestic shipments, thanks to recent negotiations with top carriers. Brands can take advantage of these lower rates now by using Ship with Faire when fulfilling orders, and retailers will see these updated rates automatically.
Why it matters:
Shipping costs are a real line item in your margins. Whether you're a brand trying to secure orders or a retailer factoring in landed costs, lower rates mean more of your revenue stays where it belongs—in your business.
Learn more about Ship with Faire here →
New: Tell us how aggressively to promote your products (US & Canada)
Promoted Listings now includes Growth Mode, a new advertising setting that lets brands choose how aggressively their ads compete for visibility on Faire. Brands can pick the level that matches their strategy, from prioritizing cost efficiency to maximizing reach. Recommended budget ranges adjust automatically based on the level selected, so both settings work together.
Not sure where to start? Brands are defaulted into a setting based on current performance and can adjust from there.
Why it matters:
Every brand approaches advertising differently. Growth Mode gives brands a simple lever to match ads to their actual goals, whether that's protecting margins or investing in scale, without needing deep advertising expertise to make it work.
Learn more about promoted listings→
Update: Your products now show up more visually complete on Faire
Faire now uses AI to automatically improve how brand product images appear to retailers in the marketplace. If your product's hero image was displayed too zoomed in (cutting off edges or hiding parts of the product) it will now be reframed so the full product is visible at a glance.
Why it matters:
Retailers make quick decisions in discovery. When your product is clearly framed from the start, they're more likely to engage with it, and more likely to place an order. This improvement happens automatically across your catalog when needed.
Learn more about feature image guidelines here →
Update: VAT fields now included in your bulk payout export (EU)
EU brands can now download all the tax details needed for VAT filing directly from the bulk CSV payout export in Brand Portal, including: retailer VAT and EORI numbers, VAT amounts, and totals with and without VAT included.
Why it matters:
Getting your VAT return right used to mean opening invoices one by one to pull the data manually. Now it's all in one export — so you can close your books faster and file with confidence.
Learn more about bulk payout exports here →
Update: Faster product search when managing orders and collections
For brands with large catalogs, searching for eligible products—whether you're editing an order, creating an invoice, or building a collection—just got dramatically faster.
Why it matters:
Slow search in the middle of an order workflow slows down your team. This improvement enables your team to manage your catalog and fulfill orders without interruption, even if you carry thousands of SKUs.
Learn more about collections here→
*Based on Ship with Faire shipping data from October '25 to December '25 for Fedex and August '25 for UPS, compared to what UPS and FedEx rates would have been with our improved pricing.
April 2026
New: Sell to business-use buyers on Faire
A new type of customer can now shop from you on Faire: verified business-use buyers. These are businesses purchasing products for their own use—like hotels, offices, restaurants, wellness centers or corporate gift buyers—not for resale.
When you receive an order from a business-use buyer, you’ll see how they plan to use your products, so you can make an informed decision before accepting. Faire also handles sales tax collection and compliance for these orders, so you don’t have to manage it yourself.
Why it matters:
This opens the door to a new group of buyers looking for products to run their business, helping you grow beyond traditional retail. You still have full control over who you sell to, with clear visibility into how your products will be used.
Learn more about business use buyers here →
New: Add GIFs to your email campaigns
You can now add GIFs to the emails you build in Faire’s Campaigns tool—making it easy to bring your products to life with movement.
Whether you’re showcasing new arrivals, highlighting bestsellers, or reinforcing your brand style, adding GIFs helps you create more visually dynamic emails.
Why it matters:
Animated visuals naturally draw attention. With GIFs, you can catch retailers’ eyes, showcase your products more effectively, and create emails that feel more on-brand and engaging.
Learn more about using email campaigns here →
New: Sales insights on product pages
Now, shoppers will automatically see badges on top-performing items—highlighting when the product is in the top 1%, 5%, or 10% most reordered products in that particular category. These signals appear directly on product pages to help retailers quickly understand what’s selling well and build trust, especially when new to a brand’s products.
Why it matters:
When retailers feel more confident in what they’re buying, they’re more likely to place an order. By showcasing strong product performance, your bestsellers can stand out, build trust faster, and convert more shoppers into customers.
New: Reorder hub for retailers
We’ve introduced a new, dedicated reorder hub to make it easier for retailers to restock products they’ve already purchased.
Retailers can now browse past orders in one place, with helpful filters and sorting options to quickly find what they need—whether they’re restocking bestsellers or planning for the season ahead.
Why it matters:
When it’s easier for retailers to reorder, they’re more likely to come back to your products. This creates more opportunities for repeat orders and helps you build stronger, more consistent wholesale relationships.
Learn more about how to drive reorders here →
New: Lightspeed X-Series POS integration for retailers
We’ve launched a new integration with Lightspeed X-Series, making it easier for retailers to order from Faire and set up your products in-store.
With this integration, product details like names, descriptions, and photos automatically sync into retailers’ POS systems—removing the need for manual data entry and speeding up in-store setup.
Why it matters:
When retailers can onboard your products quickly and easily, they can start selling sooner, helping drive more orders and repeat sales.
Learn more about Lightspeed integration here →
Update: Seamless Shopify syncing for fulfilment and case packs
Managing your Shopify integration just got easier.
We’ve introduced two updates to help keep your case packs, fulfilment and orders accurate—while reducing manual work:
- Case pack support: You can now enable case pack setting on Shopify, Faire now automatically converts your pricing and inventory to the correct unit-level format—so everything stays accurate.
- Fulfilment tracking sync: You can now sync tracking numbers from Shopify to Faire, so when you mark an order as shipped, tracking updates automatically.
Why it matters:
Together, these updates make it easier to automate your workflow across Shopify and Faire. You can spend less time fixing errors or updating orders manually—and more time focusing on growing your business with confidence.
Learn more about our Shopify integration here →
March 2026
New: Deeper insights into ads performance
Based on brand feedback, we’ve added new metrics to the Promoted Listings performance page to help you better understand the impact of your ads. Note: Promoted Listings is currently available for our North American brands in the USA and Canada.
What’s new:
- Monthly ad sales by source: a visual breakdown of ads-driven sales from new customer ads, returning customer ads, and previous months’ ad acquisitions.This helps you see the ongoing, long-term value driven by your ads.
- First-year ROAS: a standardized measure of long-term performance for each month you ran ads. ROAS (Return on Ad Spend) shows how much revenue your ads generate relative to spend. For campaigns under a year old, this metric uses predictive modeling, and after a year the metric will show actual returns.
- Utilization: a way to see how much of your ads budget is being used. For the current month, this metric will show the percentage of available budget spent to date. For past months you’ll see how much was actually spent at the end of the month. This can help you determine whether increasing your budget would help drive more results.
Why it matters:
Promoted Listings can drive both new retailer discovery and repeat orders. These new metrics give you the insights you need to better understand the full value of your ads investment long-term and refine your strategy along the way. We recommend waiting a month after making any changes to assess impact to your performance.
New! DHL is now available as a Ship with Faire carrier option in the UK
You can now use DHL when you Ship with Faire from the UK, with up to 20% lower rates compared to other carriers. To try it, head to an order you’re fulfilling and select Ship with Faire, then choose DHL as the shipping carrier.
Why it matters:
This gives you another option for accessing Faire’s negotiated shipping rates, while streamlining your order management—you can easily print your shipping labels and commercial invoices directly on Faire, and pay nothing upfront.
February 2026
New: AI-generated color swatches to boost product discovery
We’ve rolled out AI-generated color swatches across Faire to help your products stand out and make it easier for retailers to browse color options at a glance.
Why it matters:
Retailers rely on color swatches to quickly understand what options are available - but until now, adding swatches has been a manual step for brands. This automation now helps retailers discover and evaluate your existing products more easily. And for brands, it means faster, more clear listings with less manual work.
Learn more about adding product details here →
New: Disability-inclusive brand identity tags
We have added two new brand identity tags, Deaf Owned and Disabled Owned, to better reflect the people and stories behind the brands on Faire. This update was inspired directly by feedback from our community. Retailers are now able to search by these brand identities as well.
If your brand identifies as Deaf Owned or Disabled Owned, you can now select these tags in your brand settings.
Why it matters:
These updates reflect growing demand from both brands and retailers for more inclusive discovery tools and make it easier for your brand identity to shine through.
These types of tags appear on your brand shop page and power retailer-facing filters, making it easier for value-aligned retailers to find and support your business.
Learn how to update your brand identity settings →
New: Product change history log now available
You can now view a detailed change history for key product fields right from your product page.
This new log shows what changed, when it changed, and who or what made the update (including third-party integrations like Shopify or sub-users), along with before-and-after values for: price, product status and on-hand inventory.
Why it matters:
Product change history helps you quickly understand updates to your products—so you can resolve issues faster. No more digging or guesswork.
January 2026
December 2025
New: Country-level product availability
You can now control which retailers can purchase each individual product in your Faire catalog, based on their location. With country-level product availability, brands can set availability by country—and by state in the US and Canada—directly at the product level.
Previously, availability rules applied to your entire shop, which often meant duplicating catalogs, leaving products unlisted, or managing workarounds to stay compliant. This update gives you more flexibility and control, without the extra manual work.
Now you can:
- Set product availability by country or state to meet local regulatory or operational requirements
- Keep more products listed without duplicating catalogs or hiding items globally
- Maintain a more accurate, complete catalog for retailers in different markets
Why it matters:
For brands selling in Europe, this update makes it significantly easier to manage country-specific regulations and requirements—without fragmenting your catalog. More broadly, it helps all global brands reduce manual work and keep their catalogs accurate and up to date for retailers.
Learn more about country-level product settings →
Update: Weekly rate limits for brand-sent email campaigns
We’ve added weekly limits for brand-sent emails to help keep retailer communication relevant and intentional, and improve engagement. These limits work alongside the existing limit of one email per retailer per day.
You can send:
- 1 email per week to retailers who have never ordered from your brand on Faire
- 2 emails per week to retailers who have ordered from your brand on Faire
If your email will be affected, you’ll see a warning in the Campaigns tool before sending and can choose whether to proceed.
Why it matters:
Weekly limits encourage more thoughtful outreach and improve engagement. Use CRM filters or automations, or Faire’s messenger tool, to reach targeted segments and help you send the right message to the right retailers at the right time—instead of relying on broad sends.
Note: These limits apply to emails sent using the Campaigns tool only and do not affect email automations.
Learn more about email campaign rate limits here →
Update: Country of origin now syncs from Shopify
If you use the Shopify integration, Faire will now automatically import the country of origin for each product—updating the “Made In” field in your Faire catalog.
Why it matters:
This saves you time managing product details manually and helps retailers make more informed buying decisions with accurate “Made In” information visible on your listings.
November 2025
New: Attribution tools and reporting for sales reps
We’ve introduced new tools that make it simpler for brands and their sales reps to collaborate and grow together on Faire. With clearer attribution and streamlined reporting, it’s easier than ever to manage reps, credit their sales, and save hours on commission tracking.
Now you can:
- Assign reps to customer profiles – Attribute retailer accounts to reps in bulk via CSV upload or individually from the customer details pages. Any time the retailer orders on Faire, the rep will be automatically credited and will be CC’d on the order confirmation email, improving transparency.
- Access attribution summary reports – Export CSV reports with all the data you need to calculate commissions — reducing manual work from hours to minutes.
- Manage rep profiles and auto-generate Faire Direct links – Add and organize your external sales rep team from the new Sales representatives tab on the Teams page. A unique Faire Direct rep link will be auto-generated any time you assign a new rep to a customer profile or add them on the Sales representatives tab.
Why it matters:
These updates bring more clarity and confidence to how brands and reps work together — helping you build stronger partnerships and supercharge your growth.
Note: It’s still important to use Faire Direct sales rep links when your reps place or support orders on Faire. This ensures every order is tracked correctly and prevents double commission.
Learn more about sales rep tools on Faire→
New: Automations options and updated experience
We’ve launched a major upgrade to email automations on Faire, including nine new and improved templates, enhanced timing and audience logic, and an all-new Automations hub to make setup and management easier than ever. These updates help you personalize your outreach, re-engage customers, and automatically drive more orders without manual work.
Why it matters:
With these enhancements, you can now deliver more relevant messages at exactly the right moment—whether you’re encouraging retailers to place their first order, nudging them to restock, or celebrating milestones. The redesigned experience helps you save time, scale your marketing, and strengthen customer relationships so you can grow your business with confidence.
Live: Webinar and how-to video hub for brands
We’ve launched the Webinar & How-to Video Hub — a single place to access all of Faire’s educational videos for brands, accessible throught the Faire Learning Hub or directly via learn.faire.com. Learn directly from Faire experts and peers through live webinar sessions, on-demand recordings, quick how-to guides on Faire tools, and bite-size strategy videos.
Why it matters:
This hub makes it easier to find the guidance you need, when you need it — helping you learn new skills, apply best practices, and make the most of Faire’s tools to grow your business.
Currently available in English.
Live: Faire Market experience is available in your portal
Faire Market returns January 21-23 (with early Insider access on January 20), and setup is now live in your portal. You can set your promotion—matched by Faire up to 5%—and follow the Faire Market Event Guide to prep for the biggest sales event of the season.
Why it matters:
Faire Market is your most important sales moment of the new year. Set your promotion before January 5, 2026 to be included in the directory at launch and boost your visibility.
October 2025
New: Ship multiple orders together for the same retailer
You can now combine multiple open orders from the same retailer into a single shipment—directly in the portal. Once you’ve created a tracking number for one order, you’ll be able to select that same tracking number for other open orders from the same retailer. This feature works for orders placed back-to-back, split by ship window, or created through backorders.
Why it matters:
This update helps you reduce shipping costs, save time, and simplify fulfillment—while giving retailers a better delivery experience. It also cuts down on manual workarounds and support requests, so you can focus on growing your business.
Update: Improved retailer profiles to help you vet new customers
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Now live for Canadian brands: Promoted Listings
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Update: Exclude certain products from promoted listings
Advertising your full catalog is the best way to maximize success with Promoted Listings. But in some cases—like tight margins, low inventory, or seasonal SKUs—you may want more discretion. You can now exclude individual products directly in the product editor.
This pairs with a highly requested update in your Ads dashboard, where you can now hover over the ad click date to see what advertised product a retailer clicked on that drove them to place an order with you—making ad engagement more transparent and easier to understand.
Why it matters:
These updates give you greater visibility into how your ads are performing and more flexibility to manage what’s included.
September 2025
Updated exclusivity tools for more confident, low-risk commitments
We’ve made it easier—and more secure—to offer exclusivity with new agreement features that help build retailer commitment and give you more control.
- E-signature commitment: Retailers must now e-sign all exclusivity agreements before activation.
- Formal PDF agreement: You’ll receive a PDF copy of every agreement to document the terms.
- 30-day spend requirement: Retailers must place an order within 30 days of activating an agreement, or the agreement will be automatically cancelled.
- Cancel at any time: You can now cancel agreements on your own, without contacting support.
- Early settlement: If a retailer is at risk, we’ll settle the agreement early to unblock your customers – while still ensuring you’re paid out.
Why it matters:
These updates are designed to strengthen your retailer relationships – by ensuring greater commitment, reducing risk and giving you flexibility and control over how exclusivity works for your brand.
Product reviews now available on your listings
Retailers can now see reviews that reflect the actual product they’re viewing, not just the overall order it was part of. This helps them evaluate specific items with more confidence.
Why it matters:
This update makes your product listings more trustworthy and actionable, especially when starting new relationships. Retailers get clearer insight into what they’re buying, building confidence from the start.
New: Sync product content from Shopify to Faire automatically
Save time and ensure consistency with product content sync. Now, any updates you make to product titles, descriptions, or images in Shopify will automatically sync to Faire—no manual updates required.
What’s included:
Title, product description, images, SKU, weight/unit, tariff code, barcode (ISBN, UPC, GTIN, etc). These fields will be locked on Faire to match Shopify, helping you keep listings consistent across platforms.
Why it matters:
This is a powerful time-saver for brands who keep Shopify as their source of truth, and consistent with Faire listings. One update syncs across both storefronts—so you can spend less time editing and more time selling.
Other integration wins: New variants added to a linked product in Shopify will now import to Faire automatically.
Learn more about content sync in the Help Center→
Canadian brands can now mark eligible products as USMCA-compliant
You can now indicate directly in the portal which of your products are USMCA-compliant and can be shipped duty free to U.S. buyers.
Why it matters:
Marking eligible products helps retain a duty-free experience with U.S. buyers—boosting accuracy and avoiding surprise charges.
August 2025
New tools in Messenger to help you stay connected
Your inbox just got smarter. Messenger now features a prioritized view that includes a ‘needs reply’ section, plus helpful context like recent orders and cart activity—so you can respond quickly and confidently.
Why it matters:
Timely responses not only help you close first orders—they build trust that leads to long-term relationships. In fact, retailers who get a quick reply are 45% more likely to place a first order, setting the stage for loyal, repeat customers.
July 2025
International Expansion: Faire Launches in 15 New Countries
We’ve expanded Faire’s reach to 15 new countries across Europe and New Zealand! Retailers in markets like Poland, Greece, Hungary and New Zealand can now shop from brands on Faire, opening the door to thousands of new shops and fresh opportunities for growth.
Why it matters:
This expansion means more visibility, more orders and more chances to build loyal global stockist relationships. It’s a powerful step towards helping you scale your wholesale business – wherever you’re based.
AI Virtual Assistant now available in North America
Now available in your Help Center, we’ve launched our Virtual Assistant (AI-powered) to all brands and retailers in North America. The Virtual Assistant helps brands and retailers quickly resolve common issues through real-time, personalized support grounded in Faire expertise—with the ability to seamlessly escalate to a Faire representative when needed.
Why it matters:
Faster support, less searching for answers. Our new Virtual Assistant helps you get answers instantly, so you can spend less time troubleshooting and more time growing your business.
New features for Insider retailers to make discovery even easier
We’ve launched new product updates to help Insider retailers more easily find and buy from brands they haven’t purchased from before—just in time for holiday buying. Insider retailers are paid subscribers to Faire that receive maximized access to free shipping and early access to buying events, like Faire Market.
What’s new for retailers:
- Shoppable Insider Page: A dedicated experience where logged-in Insider retailers can browse brands offering free shipping and other benefits.
- “New to You” Filter: A new way for retailers to discover brands they’ve never ordered, carted, followed, or visited before.
Why it matters:
Insiders are Faire’s top buyers who drive 80% of Faire sales and buy 2x more overall than non-Insiders. These features help your brand get discovered by these high-intent Insider retailers, boosting your chances of new orders during peak sales season—especially if you’re an Insider Partner.
Learn more about how to get the most value with Faire’s Insider Program →
June 2025
More detailed reviews available for your brand
Two key updates to reviews launched this month. First, retailers can now see individual star ratings for product quality, fulfillment, and communication—alongside your overall star rating at the brand level.
Second, product level reviews are now live, allowing retailers to share feedback on specific items they’ve ordered, in addition to overall brand experiences. These reviews appear directly on your brand page and product listings.
Why it matters:
When retailers try new brands, confidence is everything. These updates highlight your reliability across key attributes and clearly separate product-level feedback to allow your products to shine—building trust from the first click.
May 2025
April 2025
A look back at monthly recaps:
- March 2025: Streamline sales with auto-accept, smarter search, and POS-powered reordering for retailers, while improving retailer trust through detailed reviews and a refreshed Orders page.
- February 2025: Target customers with Insider CRM filters, set smarter hero images, and give retailers more flexibility with higher sign-up terms and auto-accepted orders.
- December 2024 / January 2025: Drive efficiency with bulk catalog tag editing, shipping preference tools, and option-level preorders—plus smarter product discovery and expanded global support.
- November 2024: Unified order numbering, improved product tagging, and updates to safeguard against policy abuse ensure a smoother, more trustworthy experience for brands and retailers alike.
- October 2024: Personalize outreach with Faire Direct’s upgraded email composer, boost visibility with review system improvements, and make retailer discovery easier with updated widget features.
- September 2024: Insider launches in Australia and Canada & Top Shop expands worldwide
- August 2024: Save time with price sync for Shopify, reusable shipping box dimensions, and smarter browser navigation, while helping retailers reorder effortlessly and shop on the go with the upgraded iPad app.
- June/July 2024: More ways of order writing on the brand app, custom product tags, and new ways for retailers to discover your products
