How do I view my shop’s performance analytics?

On your Analytics page, you can view how your shop is performing on a variety of metrics:

• Analytics summary
• Total sales
• Shop traffic
• Customer service
• Sell through & returns

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Why do we surface these metrics?

We provide insights into how you're performing on key customer service metrics related to order fulfillment—like shipping orders on time, delivering complete orders, fulfilling orders after accepting them, and responding to messages promptly.
Retailers consider these factors when deciding whether to reorder from your brand. Consistently providing excellent customer service helps build retailer confidence and can lead to more sales on Faire. While your performance on these fulfillment metrics can influence buyer behavior, these metrics are not visible to retailers.

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How do I filter by date?

The date range filter on your Analytics page will apply to all of your shop performance metrics listed. The date range drop down menu will default to the current quarter.

To customize the date range view for your Analytics:

1. Go to your Analytics page
2. Select the dropdown menu that says This quarter
3. Select a different date range or enter a custom date range

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How do I view my Analytics summary?

The Analytics summary provides an overview of your performance on Faire and how it impacts your overall ranking on the platform.

1. Go to your Analytics page and scroll down to the Analytics summary to view
   1. Order Volume: The total gross $ amount ordered from your brand on FaireConversion Rate: The % of retailers who ordered after visiting your page
   2. Average Rating: Your average star rating from your retailer reviews

For more information, visit Understanding Search and Ranking on Faire

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How do I view my Total sales?

1. Go to your Analytics page
2. View your shop's Total sales chart, including
   1. Your weekly order volume
   2. Total amount of orders
   3. Sales order volume from retailers that are Insider members
3. Hover over the bars in the chart to view sales details for a specific week and/or date

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How can I filter my Total sales chart?

The Total sales chart will be listed as a weekly sales view by default. To filter your Total sales chart from a weekly sales view to a daily sales view:

1. Select the Daily toggle on the chart to enable this view
2. To turn off the Daily view, select the toggle to revert to the weekly default view

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How do I view my Shop traffic?

1. Go to your Analytics page
2. View your Shop traffic chart to see your retailer page visits and conversion rate. This indicates the % of retailers who ordered from you after visiting your shop
3. Hover over the bars in the chart chart to view sales details for a specific week and/or date

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How can I filter my Shop traffic?

The Shop traffic chart will be listed as a weekly traffic view by default. To filter your Shop traffic chart from a weekly traffic view to a daily traffic view:

1. Select the Daily toggle on the chart to enable this view
2. To turn off the Daily view, select the toggle to revert to the weekly default view

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How do I view my shop’s reviews?

1. Go to your Reviews page
2. View your shop’s Reviews, including your
   1. Average star rating
   2. Total number of retailer reviews
   3. Percentage of your reviews that are 5 stars
3. Select See all reviews to view all reviews retailers have written

You can find more information on reviews in Building a positive reputation through reviews, and What to do if I get a negative brand review.

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How can I filter and sort my reviews?

The date range filter and sort by filter on your Reviews page will apply to all of your review metrics listed. The date filter dropdown will default to the current quarter. The sort dropdown will default to the newest Reviews. To customize the date range and sorting options:

1. Go to your Reviews page
2. Select See all reviews
3. Select the dropdown menu that says filter:This quarter
   1. Within the dropdown menu, you can select a different date range or enter a customer date range
4. Select the dropdown menu that says Sort:Newest
   1. Within the dropdown menu, you can select different sorting options to view by Newest, Oldest, or by Highest rating, to Lowest rating

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How do I view my Customer service metrics?

1. Go to your Customer service page
2. On this page, you’ll see 5 different metric cards outlining your metric score, a metric score goal, and context on how you've performed against these goals over the last 90 days

• Green status (checkmark): On track
• Yellow status (caution symbol): Room to improve
• Red status (exclamation point): Needs improvement

For more information visit What are Customer service metrics?

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How do I view orders that were Late shipments?

To view the list of orders included in your Late shipments percentage:

1. Go to your Customer Service page
2. Select the Late Shipments card
3. Select Review [X] orders link
4. You can view all the orders that were calculated as a late shipment and select an order to view the full order details

For more information, visit What is considered a late shipment in my customer service metrics?

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How do I view Canceled orders metrics?

To view the list of orders included in your Canceled orders percentage:

1. Go to your Customer service page
2. Select the Canceled orders card
3. Select the Review [X] orders link
4. From this list, you will see who the order was canceled by, and the cancelation reason
5. Select an order to view the full order details

For more information, visit What is considered a canceled order in my customer service metrics?

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How do I view orders included in the Missing items metric?

To view the list of orders included in your Missing items percentage:

1. Go to your Customer service page
2. Select the Missing Items card
3. Select the Review [X] orders link
4. From this list, you’ll see the order total, the number of items ordered, and the number of items reported as missing by the retailer
5. Select an order to view the full order details

For more information, visit What is considered a missing item in my customer service metrics?

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How do I view orders included in the Damaged items metric?

To view the list of orders included in your Damaged items percentage:

1. Go to your Customer service page
2. Select the Damaged items card
3. Select the Review [X] orders link
4. From this list, you’ll see the order total, the number of items ordered, and the number of items reported as damaged by the retailer
5. Select an order to view the full order details

For more information, visit What is considered a damaged item in my customer service metrics?

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Can I view opening messages included in the Late replies metric?

No, you won’t see the individual opening messages that are marked as late. Instead, you can view your percentage of opening messages that were replied to after the 2 business day window.

To view your Late replies percentage:

1. Go to your Customer service page
2. Select the Late replies card
3. Here, you’ll see a chart of your shops 3 month average percentages

For more information, visit What is considered a late reply in my customer service metrics?

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How do I view my Sell-through and Returns?

Your sell-through rate is the % of products sold that are not returned. Sell though-data is only available on orders placed over 60 days from the order date. To locate your Sell-through and Returns metrics:

1. Go to your Sell-through page
2. From this list, you’ll see your sell-through rate percentage, top selling products with their sell-through rate percentage, and a list of your top returned products
3. You’ll have an option to select Download Sell-through Data for All Skus

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How do I filter my Sell-through and return data?

The date range filter on your Sell-through and return data page will default to Lifetime. To customize the date range view:

1. Go to your Sell-through page
2. Select the Lifetime dropdown menu
3. Select a different date range or enter a custom date range

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How do I view my Returns data?

1. Go to your Sell-through page
2. View your total number of return orders, average number of items per return, top return reasons, breakdown of each returned order, and return comments left by the retailer
3. If there is any feedback you’d like to follow up on with the retailer, there is a message icon you can select to connect with them through Messenger
4. To see the exact products that were returned from an order, you can search the order number in your Orders page and click to view the order details. Within the Item List you can view the product status, which will indicate which products were returned