How do I view my shop’s performance analytics?

On your Analytics page, you can view how your shop is performing on a variety of metrics:

• Total sales
• Total orders
• Average order value
• Marketplace vs. Faire Direct orders
• Shop visits
• Conversion rate
• Customer service
• Reviews
• Sell through & returns
• Brands with Faire Direct are also able to see metrics such as:
  • Order Volume (for Faire Direct orders)
  • Ordering Retailers
  • Order volume per retailer within time period
  • Faire Direct benefits

Why do we surface these metrics?

We provide insights into how you're performing on key business performance and customer service metrics related to order fulfillment—like shipping orders on time, delivering complete orders, fulfilling orders after accepting them, and responding to messages promptly.
Retailers consider these factors when deciding whether to reorder from your brand. Consistently providing excellent customer service helps build retailer confidence and can lead to more sales on Faire. While your performance on these fulfillment metrics can influence buyer behavior, these metrics are not visible to retailers.

How do I filter by date?

The date range filter on your Analytics page will apply to all of your shop performance metrics listed. The date range drop down menu will default to the current quarter.

To customize the date range view for your Analytics:

1. Go to your Analytics page
2. Select the dropdown menu that says This quarter
3. Select a different date range or enter a custom date range

How do I compare my analytics to a different time period?

At the top of your Analytics page, you can select a prior time frame you’d like to compare your data to.

1. Prior period: This would compare the data you are currently looking at to the same data from the prior period.
   1. Prior period when looking at ‘This month’ would look at the previous month.
   2. Prior period when looking at ‘This quarter’ would look at the same month of the prior quarter. Looking at July this quarter would compare to April of the prior quarter as they both are the first month in the quarter.
   3. Prior period when looking at ‘This year’ would look at this calendar year to date, compared to the same time period prior to it.
   4. Prior period when looking at ‘Last 30 days’ would look at the last 30 days, and the 30 days prior to that as a comparison.
   5. Prior period when looking at ‘90 days’ would look at the last 90 days, and the 90 days prior to that as a comparison.
   6. Prior period when looking at ‘12 months’ would look at the last 12 months, and the 12 months prior to that as a comparison.
   7. Prior period when looking at ‘custom date range’ will compare the date range select to the exact same time period prior. If you have selected a three day period to review, the comparison will be for the three day time period prior to that.
2. Year over Year:
   1. Year over year when looking at ‘This month’ would look at the same month in the previous calendar year.
   2. Year over year when looking at ‘This quarter’ would look at the same month in the previous calendar year.
   3. Year over year when looking at ‘This year’ would look at this calendar year to date, compared to the same time period in the year prior. If we are looking at Jan 1 2026 to July 13, 2026, we would compare it to Jan 1 2025 to July 13, 2025.
   4. Year over year when looking at ‘Last 30 days’ would look at the last 30 days, and the same 30 day range in the previous year.
   5. Year over year when looking at ‘90 days’ would look at the last 90 days, and the same 90 day range in the previous year.
   6. Year over year when looking at ‘12 months’ would look at the last 12 months, and the same 12 months in the previous year.
   7. Year over year when looking at ‘custom date range’ will compare the date range select to the exact same time period in the year prior. If you have selected a three day period to review, the comparison will be for the same three day time period in the year prior to that.

Why don’t comparison date ranges line up exactly in my Analytics?

When you compare two time periods in your analytics, like your past 30 days and previous 30 days, you might notice the dates don't line up exactly the way you'd expect. This is intentional, and it makes your comparisons more accurate.

We align both periods so they start on the same day of the week. For example, if your past 30 days starts on a Monday, your previous 30 days will also start on a Monday, even if that means shifting the start date by a day or two.

We do this because sales patterns often follow a weekly rhythm. Weekends can look very different from weekdays, so lining up the days of the week means you're comparing like with like: weekends to weekends, Mondays to Mondays, and so on. Without this adjustment, you could end up comparing a weekend to a weekday, which makes trends harder to spot.

How do I view my Analytics summary?

The Analytics summary provides an overview of your performance on Faire and how it impacts your overall ranking on the platform. This is located on your home page on Faire. You will see information on:

1. Total Sales: The total gross $ amount ordered from your brand on Faire
2. Conversion Rate: The % of retailers who ordered after visiting your page
3. Unique Visits: The number of visits from unique retailers this quarter

For more information, visit Understanding Search and Ranking on Faire

How do I view my Sales Overview?

1. Go to your Analytics page
2. View your shop's Sales overview:
   1. Total sales
   Total sales is the total gross product value of orders. Product value excludes shipping and taxes, and only items that weren’t canceled or returned are counted.
   2. Total gross orders
   Total gross orders is the total number of orders based on the date a brand was notified of each order. Fully canceled orders are not included.
   3. Average order value
   Average order value is the average product value per order. Calculated by dividing total sales by total orders. Product value excludes shipping and taxes, and only items that weren’t canceled or returned are counted.
   4. Marketplace vs Faire Direct orders
   Marketplace vs Faire Direct orders is the percentage of your order volume placed through the Faire marketplace vs Faire Direct.
3. Hover over the lines in the chart to view sales details for a specific week and/or date and how it compares to your selected time period for comparison
   - The solid line depicts your chosen time period of sales.
   - The dotted red line depicts the chosen comparison period.

Does this data populate instantly?

Your analytics update once per day, not in real time. Each night, we calculate the latest numbers for all your analytics based on activity through the end of the previous day. The data updates in UTC time.

This means:

• There's up to a 24-hour delay. An order placed a few minutes ago won't show up in your analytics data until the next update — at the latest, the following day.
• Date ranges reflect the last completed day, not "right now." If you look at "This Month," "This Quarter," or any range ending today, the most recent data point you'll see is from the prior day — not today.
• Updates run on UTC time, regardless of your own timezone.

Example: If today is July 29 and you select "This Quarter," the graph will end on July 28 — because that's the last full day we've processed.

How do I view my shop’s reviews?

1. Go to your Reviews page
2. View your shop’s Reviews, including your
   1. Average star rating
   2. Total number of retailer reviews
   3. Percentage of your reviews that are 5 stars
3. Select See all reviews to view all reviews retailers have written

You can find more information on reviews in Building a positive reputation through reviews, and What to do if I get a negative brand review.

How can I filter and sort my reviews?

The date range filter and sort by filter on your Reviews page will apply to all of your review metrics listed. The date filter dropdown will default to the current quarter. The sort dropdown will default to the newest Reviews. To customize the date range and sorting options:

1. Go to your Reviews page
2. Select See all reviews
3. Select the dropdown menu that says filter:This quarter
   1. Within the dropdown menu, you can select a different date range or enter a customer date range
4. Select the dropdown menu that says Sort:Newest
   1. Within the dropdown menu, you can select different sorting options to view by Newest, Oldest, or by Highest rating, to Lowest rating

How do I view my Customer service metrics?

1. Go to your Customer service page
2. On this page, you’ll see 5 different metric cards outlining your metric score, a metric score goal, and context on how you've performed against these goals over the last 90 days

• Green status (checkmark): On track
• Yellow status (caution symbol): Room to improve
• Red status (exclamation point): Needs improvement

For more information visit What are Customer service metrics?

How do I view orders that were Late shipments?

To view the list of orders included in your Late shipments percentage:

1. Go to your Customer Service page
2. Select the Late Shipments card
3. Select Review [X] orders link
4. You can view all the orders that were calculated as a late shipment and select an order to view the full order details

For more information, visit What is considered a late shipment in my customer service metrics?

How do I view Canceled orders metrics?

To view the list of orders included in your Canceled orders percentage:

1. Go to your Customer service page
2. Select the Canceled orders card
3. Select the Review [X] orders link
4. From this list, you will see who the order was canceled by, and the cancelation reason
5. Select an order to view the full order details

For more information, visit What is considered a canceled order in my customer service metrics?

How do I view orders included in the Missing items metric?

To view the list of orders included in your Missing items percentage:

1. Go to your Customer service page
2. Select the Missing Items card
3. Select the Review [X] orders link
4. From this list, you’ll see the order total, the number of items ordered, and the number of items reported as missing by the retailer
5. Select an order to view the full order details

For more information, visit What is considered a missing item in my customer service metrics?

How do I view orders included in the Damaged items metric?

To view the list of orders included in your Damaged items percentage:

1. Go to your Customer service page
2. Select the Damaged items card
3. Select the Review [X] orders link
4. From this list, you’ll see the order total, the number of items ordered, and the number of items reported as damaged by the retailer
5. Select an order to view the full order details

For more information, visit What is considered a damaged item in my customer service metrics?

Can I view opening messages included in the Late replies metric?

No, you won’t see the individual opening messages that are marked as late. Instead, you can view your percentage of opening messages that were replied to after the 2 business day window.

To view your Late replies percentage:

1. Go to your Customer service page
2. Select the Late replies card
3. Here, you’ll see a chart of your shops 3 month average percentages

For more information, visit What is considered a late reply in my customer service metrics?

How do I view my Sell-through and Returns?

Your sell-through rate is the % of products sold that are not returned. Sell though-data is only available on orders placed over 60 days from the order date. To locate your Sell-through and Returns metrics:

1. Go to your Sell-through page
2. From this list, you’ll see your sell-through rate percentage, top selling products with their sell-through rate percentage, and a list of your top returned products
3. You’ll have an option to select Download Sell-through Data for All Skus

How do I filter my Sell-through and return data?

The date range filter on your Sell-through and return data page will default to Lifetime. To customize the date range view:

1. Go to your Sell-through page
2. Select the Lifetime dropdown menu
3. Select a different date range or enter a custom date range

How do I view my Returns data?

1. Go to your Sell-through page
2. View your total number of return orders, average number of items per return, top return reasons, breakdown of each returned order, and return comments left by the retailer
3. If there is any feedback you’d like to follow up on with the retailer, there is a message icon you can select to connect with them through Messenger
4. To see the exact products that were returned from an order, you can search the order number in your Orders page and click to view the order details. Within the Item List you can view the product status, which will indicate which products were returned