The Campaigns tool is our email marketing feature that allows you to send one-off emails and marketing campaigns to customers. This feature is great for making announcements such as new arrivals, discounts, or holiday promotions as well as inviting your retailers to shop with all the benefits of Faire and extending your referral offer. You can access theCampaigns tab by navigating to the Marketing section in your portal.
What can I customize in a campaign?
The Campaigns tool offers the following customization capabilities:
- Announcement subject and headings: set a subject line and preview text that will catch your customer’s attention and highlight the benefit to the retailer.
- Header image and brand logo: embed your brand logo and relevant header image to customize the campaign to your shop.
- Formatting: customize the colors, change the font type and size, and add or move different campaign elements.
- Personalization tags: use personalization tags in the subject line, preview text, and body of the email to automatically pull in customer information and make campaigns feel more tailored to its recipients.
- Products: upload images, link to your listings on Faire, and explore layouts designed to showcase your products.
- Retailer benefits: drag and drop your custom benefits component into any email to let retailers know the perks they’ll get if they shop with you on Faire.
- Call to action buttons: add buttons throughout your campaign to drive customers to your Faire shop.
How much does it cost to send campaigns through Faire?
There is no cost to send campaigns on Faire—you can add and email your Customers for free through our marketing tools.
What templates can I use to create a campaign?
Faire offers pre-built email templates to help you quickly launch campaigns:
- Faire invitation: encourage customers to shop with you on Faire and extend your referral offer.
- Big announcement: share an announcement with your customers such as new products, celebrating a shop milestone, or announcing an upcoming promotion.
- Collection spotlight: share your latest collection with your customers. You can select a collection to highlight and it will automatically pull the images into the email.
- Product spotlight: notify customers about new products.
- Items in cart: remind customers about your products in their cart to place their order.
- Share promo code: encourage customers to shop your line by sharing a promo code.
- Simple plan text: use this template to give your retailers a backstory behind the new products you’ve added, recommend items that work well together, or encourage shopping your line using Faire’s benefits.
How do I create a custom campaign template?
- Go to Campaigns and select Create campaign.
- Select Build your own from the template options.
- Drag and drop the icons you’d like to use in your campaign from the Content tab.
- Toggle to the Design tab to customize the colors, fonts, and font sizes in your campaign.
- Select Save to add to your templates to reuse this design in the future.
Can I edit a campaign after it’s been sent?
No, you won’t be able to edit a campaign once it’s been sent. This includes changes to the subject line, content, audience, links, or any other part of the campaign.
If you need to make updates, you’ll need to create and send a new campaign with the revised information.
How can I optimize my email campaigns?
- Plan monthly: set aside time each month to draft your campaigns in advance.
- Schedule or optimize timing: you can choose to schedule the send date and time for your campaigns or allow Faire to optimize the send time on your behalf.
- Keep email size under 102KB: we’ll warn you before sending if your email is larger than this so you can make adjustments. Your email can be sent if it’s larger than 102B but it may not be delivered, or may not be fully visible in the recipient's email browser.
What are the dimensions for images within email campaigns?
To ensure images display correctly in email campaigns, follow these size limits:
- Product/header images: Max 400px (height or width).
- Logos: Max 124px (height or width).
How do I link a specific product or collection in my campaign?
- Go to the product or collection you’d like to link and select Preview.
- Copy the URL from your browser for the retailer facing link.
- Add ?fdb=[yourbrandname] to the end of the URL. Use your brand name exactly as it appears in your Faire Direct link.
- Go to Campaigns and select Create campaign.
- Drag and drop the Button feature from the Content tab where you’d like to add your link.
- Paste the URL into the field and select Save.
How can I keep my email campaign size below 102KB?
To keep your email below 102KB:
- Only feature 6 products or less
- Use fewer images
- Keep email text short and action focused
This will ensure recipients can digest your email quickly and focus on taking the action you're aiming to drive.
Can I send an email campaign to customers who aren’t on Faire?
Yes. you can send emails to retailers who are not currently on Faire. By inviting your existing customers to Faire, you can leverage all of Faire’s order-taking tools, and also extend Faire Direct benefits to them (including a discount and one year of free shipping on your brand), all with no commission. For more information, please see What is Faire Direct?
We recommend adding all existing and prospective customers to your Customers tab on Faire by uploading a CSV or individually adding them. For more information, see Adding and emailing my customers.
While new customers uploaded through the Campaigns tool will be added to your Customers tab, they will not automatically receive reminder emails to sign up. You can send them an invitation to join Faire at a later time by using the Faire Direct invite template.
How do I send an email campaign using a customer segment?
To send a targeted email marketing campaign to a specific set of customers from the Campaigns page:
- Select the Marketing tab on the left side of your portal.
- Choose Campaigns.
- Select Create campaign in the upper-right corner of the page.
- Choose Select segment to expand a list of your customer segments.
- Tick the box next to the segment(s) you want to include in the campaign.
- Create your campaign as normal.
For more information about customer segments, visit Creating a custom email segment.
How do I send an email campaign from the Customers page?
To send a targeted email marketing campaign to a specific set of customers from the Customers page:
- Select the Customers tab on the left side of your portal.
- Choose the Segment of customers you’d like to email from the drop-down menu.
- If you’d like to only email certain customers from a list, tick the boxes for those customers before proceeding to the next step.
- Select Send campaign beneath where you chose your segment.
- Choose Create campaign to start a new campaign, or Add to draft campaign to include the selected contacts on an existing draft.
- If you choose to add to a draft campaign, you’ll need to choose your draft from the drop-down menu that pops up, then select Add recipients.
- Create your campaign as normal.
For more information about customer segments, visit Creating a custom email segment.
How do bounce rate and spam rate limits affect my ability to send campaigns?
We know that email campaigns are one of the most popular ways for brands to connect with customers. As we continue to release new features and improve our email marketing tools, it’s important that all brands adhere to our email policy to ensure your messages reach your existing customers or known contacts.
To protect retailer experience and comply with industry standards, all brands must:
- Only send emails to current or vetted business contacts
- Vet your contact lists whether they’re uploaded through Mailchimp or added individually
- Keep your bounce rate below 10% per campaign
- Keep your spam rate below 0.1% per campaign
It’s essential that you are only reaching out to legitimate business email addresses that have given consent to be contacted by your brand.
If you do not adhere to these policies, your email marketing tools may be temporarily or permanently suspended depending on the severity of the violation, at the discretion of our third-party email delivery service.
What happens if my email tools have been suspended?
Campaigns sent to large audiences are sent out in batches through our email system, which take more time to complete. If our system detects that your campaign has reached or exceeded the bounce and/or spam thresholds, our system may temporarily or permanently suspend your email tools such as:
- Campaigns
- Automations
- Faire Direct invitation emails
- Brand referral emails
What should I do if my email tools are suspended?
If your email marketing tools have been suspended, you’ll see a banner in your account notifying you of this update. For assistance, please let us know if your tools are suspended, and we'll connect you with a support specialist to assist. Visit Creating a campaign for help identifying why your email campaigns may have bounced.
Including files and links in your campaign
When creating an email campaign, we recommend you direct retailers to your Faire shop using your Faire Direct link. This allows them to browse your catalog and place orders seamlessly with all the benefits of Faire.
You can also include links such as your own website, social media profile, or Shopify site, and add images in any standard format. When including images, be sure to follow our image size and email campaign size limits.
The following link types are not recommended. If included, your email may be delayed or not sent:
- Links to PDF files hosted online (for example, URLs ending in .pdf)
- Links to websites or files flagged for potential security issues
- Links to file storage services (for example, Google drive or Dropbox)