At Faire, our goal is to empower your brand to be discovered and to build relationships with retailers that are the best fit for your line. We understand you might have some questions about what you can do to help make that goal a reality. Whether you’re new to our platform or looking for increased exposure during a busy season, there are several steps you can take to attract more retailers who are looking for products like yours. We’ve put together some best practices and answers to frequently asked questions about driving visitors to your brand’s shop page.
How is my brand discovered on the Faire platform?
There are a few ways that a brand can be discovered when selling wholesale on Faire’s marketplace, including retailer recommendations and a search and ranking algorithm that highlights brands to the most appropriate buyers.
Retailer recommendations on Faire
Faire offers data-driven, personalized recommendations to retailers, so buyers who are most likely to order your products will see them. Here’s how it works:
- Retailers see recommended brands based on the products they’ve searched for, purchased, and clicked on.
- We offer quizzes to retailers so they can tell us more about their business. We then recommend products to them that similar retailers have purchased.
- Faire sends marketing emails to retailers that are customized based on a unique algorithm to highlight brands to the right buyers.
Search & ranking on Faire
Faire uses a search and ranking algorithm based on 100 unique factors to help retailers find relevant products and increase sales for brands. For a detailed understanding of Faire’s ranking algorithm and insights on how to improve search rankings for your products and brand, visit Understanding search and ranking on Faire. As you learn more, you’ll want to focus in particular on how to increase the number of visitors to your shop page that ultimately make a purchase, as these customer conversion rates are essential to Faire’s ranking algorithm. Overall, the most important factors that contribute to Faire’s search rankings are:
- Product names, descriptions, and categories
- Retailers’ prior activity and engagement
- Brand performance
How can I convert more visitors to customers on Faire?
Ultimately, you want to increase the number of visitors to your shop page that end up placing an order. Retailers are more likely to make a purchase when you create a positive ordering experience using these proven strategies.
- Share an accurate brand story by selecting appropriate categories and attributes, and generally ensuring your brand story is up-to-date.
- Make your products stand out with clear, accurate titles and detailed descriptions for every single item on your shop page.
- Achieve positive reviews by shipping on time, updating lead times whenever things change, and providing quality customer service. Consider writing a personal note to check in with your retailers about their experience and let them know you’d love to receive a review from them.
- Offer a promotion on your line throughout the year. These may include shop-wide promotions or product-specific promotions.
- Update your catalog with new products as soon as they’re released and make sure your entire product catalog is currently listed with up-to-date pricing. Brands who add new products are ranked 20% higher in the marketplace.
- Keep order minimums low to reduce barriers to purchasing for retailers. We recommend order minimums of $150 or less.
- Follow our photography guidelines and make sure you add 4 high-quality images or videos per product in your shop page.
- Write clear and detailed descriptions to make your products stand out. Always include 250-300 characters per product description with bullet points and proper formatting. Adding more information about your products can help retailers feel more confident about placing an order.
How can I be featured on Faire?
At this time, all content on Faire’s social channels is curated by our marketing team. When selecting brands and products to feature, our team considers several factors including quality photography, each customer’s unique story, location, etc.
If our team thinks your brand is a good fit for future marketing features, they will proactively reach out to you. Thank you for understanding.