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Brand story guidelines


In this guide


Your brand story is your place to share more about you and your brand with your customers and will be featured under the About tab at the top of your shop page. On your shop page, your brand story includes:

  • Social media information and brand values
  • A personal story of your brand and the message you’d like to share with retailers
  • Publications you've been featured in (optional)
  • 1-2 additional images that represent how your products are made (optional)
  • An embedded YouTube or Vimeo video (optional)

Selecting images for your brand story

You can either feature 1 rectangle image (minimum 790x390 pixels) or 2 square images (minimum 390x390 pixels) in this space. If your photos are not already in the appropriate crop, they will be cropped automatically.


Want to edit or update your brand story?

To edit the details displayed on your About tab, head over to your portal and go to your Shop page.

You can edit the following details from your Shop page:

  • Profile, cover, logo, feature, and lifestyle images
  • Brand video
  • Details about your brand history
  • The headquarters where your shop is based
  • Where the majority of your products are made
    • If you have more than one country of origin across your product, you should defer to the majority country of origin and specify on a product level, for more information review Changing my Made in, Shipping origin, or Based in locations.
  • Practice tags
  • Identity tags
  • Publications

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