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Product photography guidelines


In this guide


Product images represent the majority of your shop. Featured images are usually shot on a white background to create a consistent look across your product line.

Keep the following in mind when choosing your product photography:

  1. Your product is paramount. Choose images that showcase your product clearly and simply. Backgrounds should be recessive to highlight the detail of your products best.
  2. Consistency is key. Similar backgrounds will make your images look cohesive across your product line. These should be cropped into a square ratio for best results on our site.
  3. Showcase your work. Product photography is meant to showcase your product from its best angle. Use images with your products at the center.

Image Size

Ideal size: Square - 1050 px by 1050 px

Need help resizing your product images into a "square" format? You can choose if your images will appear full-sized or cropped to fit the square while editing your product under your Products tab. For more details on how this can be done, visit How do I add or edit products?


Dos and Don'ts for your feature image

Do: Go for a white or light-colored background

Don’t: Avoid lifestyle shots or busy backgrounds in your feature image. Save these lifestyle images for complimentary photos on your product page.

Product_2.png



Do: Crop your product images into a square format

Don’t: Rectangle images might look like a mistake

Product_3.png



Do: High-quality images will make your products stand out

Don’t: Avoid using low-quality or pixelated photos

Product_4.png


Do: Be clear on what the product is that you’re selling

Don’t: Use of unnecessary objects is confusing in your feature image. Save these staged shots for complimentary lifestyle shots on your product page.

Product_5.png

Visit the blog for more information on mastering product photography.


Examples of great product images

PRODUCT.png

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