We created Top Shop to recognize exceptional brands on Faire. Brands that meet all the Top Shop criteria in a quarter earn a badge for the following quarter that signals to retailers that they can expect quality products and reliable service from that brand. You can visit the Top Shop page in your brand portal to see how you're tracking towards earning the badge.
To ensure Top Shop celebrates and rewards the best of Faire, brands must qualify each quarter to maintain their Top Shop status.
Top Shop may not be available in every region or country or for every brand. If Top Shop is available to you, you will see the Top Shop page in your brand portal.
What are the benefits of being a Top Shop?
If you meet all of the Top Shop criteria by the end-of-quarter checkpoint, you’ll earn a Top Shop badge for the following quarter. The badge helps you:
Stand out in search
The Top Shop badge can help distinguish your brand in search results and on category and product pages. Shoppers will know at a glance that you're a top-rated brand trusted by retailers. Retailers can also apply a Top Shop filter when shopping on Faire to view only Top Shop brands.
Attract new customers
Top Shop status communicates to retailers that you’re a quality and reliable brand, and gives them more confidence to shop your brand for the first time.
Celebrate your success
When you earn a Top Shop badge, you can use customizable social media templates to recognize and celebrate your team
How can I qualify as a Top Shop?
There are 6 criteria you must meet by the end of each quarter to qualify as a Top Shop and earn the badge.
- Merchandising score: Minimum 60 points
- Orders: Minimum 5 orders
- Retailer rating: 4.8 or higher average over the last 12 months
- Late shipments: 10% or less
- Canceled orders: 3% or less
- Missing items: 3% or less
If you qualify, we’ll send an email on the first day of the new quarter to let you know you earned Top Shop status. You can also check your status on your portal homepage or on the Top Shop page in your brand portal.
Your Top Shop analytics are located under the Customer service tab in your portal, where you can review the orders that did not meet a given criterion.
If you don’t meet all the criteria in any given quarter, you’ll still be eligible to qualify again the following quarter.
When is my Top Shop status evaluated?
Your Top Shop metrics are calculated and updated every 24 hours. Top Shop follows a quarterly review cycle:
- January 1 to March 31
- April 1 to June 30
- July 1 to September 30
- October 1 to December 31
On the last day of each quarter, your eligibility will be calculated based on whether you meet the criteria requirements. The checkpoint cutoff for each review cycle occurs at 11:59:59pm PST on the above quarter-end dates.
The achievement of eligibility criteria is determined by Faire in its sole discretion and is subject to review and verification by Faire. Faire reserves the right to modify or cancel the Top Shop program at any time in its sole discretion, without advance notice.
Does having the Top Shop badge improve my ranking?
The Top Shop badge does not directly influence a brand’s ranking on Faire, and not having the badge does not cause a brand to be downranked.
That said, the actions that help you earn Top Shop status—like offering great customer service, fast shipping, and maintaining high-quality listings—can positively impact your ranking over time. These are the same things that help brands succeed on Faire.
To learn more, visit Understanding Search and Ranking on Faire.
More about the program criteria
Each action you can take to qualify as a Top Shop is an action that will help you grow your business on Faire. Every year, we revisit the attributes of top performers to determine the most important criteria for providing an exceptional customer experience and growing your business on Faire.
Visit the Top Shop page within your brand portal for specific tips on how to meet each criteria listed below.
Merchandising score
You must earn at least 60 points each quarter to meet this criterion. We calculate your merchandising score by adding up the points that you earn by completing the tasks listed below. You do not need to complete all of the tasks below to earn 60 points. You can choose which tasks make the most sense for your business.
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[40 points] Add products to your catalog
- We know product catalogs can vary greatly by category, so we've set category-specific thresholds to encourage brands of all different categories to maintain fresh and up-to-date catalogs.
- New products must be published and available to purchase, and not a variation of an existing product.
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[30 points] Run at least 1 product-specific or shop-wide promotion
- The promotion must be active during the current qualification quarter dates to be counted towards your merchandising score for that quarter. Both product-specific and shop-wide promotions qualify, but custom promo codes do not.
- [10 points] Set your first order minimum to $150 or less in your local currency
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[10 points] Add an average of 3 videos or images per product listing
- Your product listing does not need to have 3 videos and 3 images, we add the number of images and videos together for each product listing and determine your catalog average. For example, your product listings could have 2 images and 1 video to meet this criteria.
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[10 points] Write an average of 200 characters per product description
- To easily determine which of your product descriptions do not have 200 characters, you can export your list of active products from your Products page, and review your product descriptions using the exported products file.
Orders
Consistent sales will help you earn Top Shop. Fulfill at least 5 orders during the qualification quarter to meet this requirement. An order is considered fulfilled once it has been scanned into transit by the shipping carrier confirming the package(s) have shipped. Replacement orders are excluded from this total.
To ensure you get 5+ orders next quarter, you can start sharing your Faire Direct link to bring customers to your Faire shop, or encourage reorders from your existing customers by sending a targeted campaign with a special promotion.
Retailer rating
You must have an average retailer rating of at least 4.8 stars from the last 12 months to meet this criteria. On the last day of the qualification quarter, we check the average rating of all the retailer review ratings your shop has received in the last 12 months. If your average rating is at least 4.8 stars at this checkpoint, you will meet this criteria.
If our team has removed a review from your shop due to a review policy violation, it is excluded from your rating average.
The last 12 months are calculated from the last day of the current quarter. For example, for Quarter 3 (July - September) we calculate the last 12 months from September 30.
To improve your ratings, try messaging customers after they receive an order to ask for a review or download the Faire app to offer faster customer service.
Late shipments
A smooth fulfillment experience can make a big difference. Top Shops demonstrate excellence by shipping their orders within their lead time, and by the scheduled ship dates. Lead time in this calculation excludes weekends and regional holidays, and is calculated using business days.
Most orders are considered late if they are shipped after the expected ship date (not including weekends or regional holidays). Lean on the Customer service page in your brand portal to track your shipping performance, and review specific late orders from the Issues page. If you’re having trouble reducing late shipments, you may want to adjust your shop’s lead time to be more accurate. You can do so from your Shop settings page.
Changing your shop’s lead time does not affect existing orders. The updated lead time will be applied to new orders placed after a change is made.
For more information on late shipments and how they’re calculated, please see What is considered a late shipment in my customer service metrics?
Canceled orders
We’ve seen that consistent fulfillment lets customers know they can rely on your shop. The canceled order value you see on your Top Shop page is the % of your orders that were canceled for reasons within your control. Lean on the Customer service page in your brand portal to track your overall canceled orders performance and review specific canceled orders from the Issues page.
For more information about canceled orders and how they are calculated visit What is considered a canceled order in my customer service metrics?
Missing items
We’ve seen that accurate orders can motivate customers to leave positive reviews. The missing items value you see in your Top Shop page shows the % of your orders within the current qualification quarter that include 1 or more items reported as missing by the retailer. Lean on the Customer service page in your brand portal to track your overall performance for missing items, and review specific orders that were reported from the Issues page.
For more information about missing items, and how these are calculated visit What is considered a missing item in my customer service metrics?
Setting out of stock items on orders
If you aren’t able to fulfill all items in an order, you’ll have the option to set a restock date for the items by selecting the Report unavailable products button on the unfulfilled order page. Updating the unavailable items from the order will not impact your Top Shop status.
How do I add my Faire Top Shop badge to my website?
You can showcase your Faire Top Shop recognition on your website to build trust with retailers and highlight your brand’s performance. Follow the steps below to download and add your badge.
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Download your Faire Top Shop badge file. You can download your official Top Shop badge from the link provided in your congratulatory email.
- Check your inbox for your Top Shop congratulations email and download the badge assets directly from that message. If you can’t find the email, contact our Customer Support team for assistance.
- Use the .SVG (scalable vector graphic) format to ensure the badge looks sharp on all screen sizes.
- Save the file to your website’s image or assets folder so it’s easy to access during setup.
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Choose where to place your badge on your website. Place your badge in a visible area so retailers can easily see your recognition.
- Your homepage, ideally near the top of the page or alongside featured products.
- Your wholesale or “Stockists” page, where retailers look for buying information.
- Your About Us page to reinforce brand credibility.
- Your website footer for consistent visibility across all pages.
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Upload the badge to your website platform. Upload the badge file using your website builder or content management system (CMS).
- Most platforms like Shopify, Squarespace, or WordPress allow you to upload image assets directly to your media library.
- Once uploaded, copy the file URL or path for use in the next step.
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Add the badge as an image on your page.
- Insert the badge into your website using an image element. For example:
<img src="/path-to-your-badge/top-shop-spring-2026.svg" alt="Faire Top Shop Spring 2026 Badge" style="max-width:150px;"> - Update the src path to match where your badge file is stored.
- Keep the alt text to improve accessibility and SEO.
- Insert the badge into your website using an image element. For example:
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Add text to explain your Top Shop recognition. Include a short description next to or below the badge so retailers understand what it represents.
- “[Your Brand Name] was recognized as a Faire Top Shop for Spring 2026.”
Is the badge clickable?
The badge is not clickable at this time.
Does the badge interact with Faire Direct tools?
The badge is an accolade and does not interact with Faire Direct links or widgets.
Can I keep the badge if I lose Top Shop status?
You can continue to display badges earned in previous quarters as a reflection of past achievements.
Top Shop eligibility criteria achievements are subject to verification by Faire and Faire may audit and/or revoke Top Shop status. The reasons a designation may be revoked include in the event of fraud or error or similar occurrence, or your violation of the Faire Terms of Service.