Creating a campaign

You can send emails to multiple customers at once through our Campaigns tool. This feature is great for announcing promotions or new arrivals.

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How to create a campaign

Your Campaigns tool is located under the Marketing tab on the left side of your portal. To begin, select Campaigns, then select Create campaign. As you draft your campaign, you can change your view between mobile and web to see how the campaign will look on the different platforms your customers use.

From here, follow the steps below to draft your campaign:

1. Rename your campaign by selecting the pencil icon to the right of the default title
   • If you are a European brand, you can choose your audience language on the right side of the campaign title
2. Choose your recipients in one of the following ways:
   • Select a segment from the dropdown - You can create a custom email segment to reach a specific audience with your campaign
   • Upload a CSV file
   • Link to a MailChimp list
3. Enter a Subject Line (required) & Preview Text (optional)
4. Design your email
   
   • Select a Template: choose from Big Announcement, Faire Invitation, Collection Spotlight, Items in Cart, Product Spotlight, Share Promo Code, Simple Plain Text or Build Your Own
   • Customize your Email: use the following tools to format your campaign
     
     • • Header: Set the title that will catch your customer’s attention (formatting ability available)
       • Text: Edit your text box to convey your message. Formatting features include:
         • Bold/italicize/underline font
         • Add hyperlink
         • Align text
       • Image + Logo: Embed your custom logo or brand images to enhance and customize your campaign.
       • Product: Upload images of your products, and add a URL link for each image so retailers can easily navigate to shop the product on your page.
       • Button: Add a “call to action” button to drive customers to your Faire shop (Example: Shop the collection now!).
       • Divider: Insert line breaks
       • Spacing: Add additional spacing between tools
         
         
5. Choose Save to finish the campaign at a later time, Schedule to send the campaign on a specific date, or Send now to send the campaign immediately.
   

You can always head back to the top of the Campaigns page to rename, duplicate, preview, delete, or send a test for any campaigns you’ve previously created. You can also view and download the recipient list for any campaigns you’ve sent.

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What size can my campaign images be?

Images can have a maximum height and width of 400px. Logos can have a maximum height and width of 124px.

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Can I edit a campaign once I’ve sent it?

No, a campaign can’t be edited or stopped once it’s started sending. Please be sure to check each campaign and recipient list carefully.

You can edit a scheduled campaign as long as it hasn’t started sending yet. To edit a scheduled campaign:

1. Select the campaign from your Campaigns page.
2. Make your desired changes.

Choose Unschedule to remove the scheduled send time, Edit schedule to choose a new send time, or Send now to queue the campaign immediately.