If your campaign appears stuck or hasn’t been delivered to all of the contacts you selected, there may be a few reasons why:
- The campaign is still queued for sending (our email system sends large campaigns in batches, this can take more than 24 hours)
- The recipient’s email address is invalid or high-risk
- The recipient has been rate-limited
- The recipient previously reported the sender as spam
- The campaign contains a not-recommended link type
To better understand the different delivery statuses you may see on your campaigns, visit our Email Campaigns Glossary. To learn more about email marketing best practices, head to our blog.
What is a high-risk email address?
High-risk email addresses are flagged as low quality or have low deliverability. They may be addresses purposely set up as a catch-all (also referred to as a “spamtrap”) to catch senders scraping the web for email addresses and emailing those addresses without the recipients’ permission. You must have permission from your recipients to send any email campaigns to them.
Why did some of my emails get rate limited?
Faire uses rate limiting to ensure retailers don’t receive too many emails from brands in a short time. These limits are used to create a healthier email environment, helping your thoughtful, targeted messages reach retailers’ inboxes more reliably and drive stronger engagement.
The exact number of emails (across Faire Direct invites, campaigns, and automations) that a retailer receives in a day from all Faire brands may vary as we continue to optimize both the brand & retailer experience. A few important notes:
- Weekly limits: You can send one email per week (7-day period) to retailers who haven’t ordered from you before, and two emails per week to your existing Faire customers. When building your campaign, you’ll see a notification in the tool if your email will be affected by these limits.
- Daily limit: You can send one email campaign to each retailer per day.
- Shared retailer limits: Retailers may also receive automations and Faire Direct invites from other brands. Our system limits the total number of emails a retailer receives from all brands, so you may notice a difference during high traffic times like Faire Markets.
These rate limits apply whether you use the Faire domain or your own business domain to send your email campaigns. If you send multiple campaigns to overlapping retailer segments within the allowed timeframes, only the first will be delivered to the retailers included in both segments.
To learn how to avoid rate limiting and improve the performance of your campaigns, check out our blog.
Why did my email campaign bounce?
The bounced status means that your email was not able to be delivered to the recipient. For email campaigns sent through Faire, we categorize bounced emails into two types:
- Hard bounce: The recipient’s email account no longer exists or their email server has blocked the email from reaching their inbox.
- Soft bounce: A temporary issue with the recipient’s email account prevented delivery. This can be an issue with the email server (the email doesn’t meet sender requirements, anti-spam requirements, etc.). You can try emailing these contacts again, since they were most likely facing a temporary issue.
If your email soft bounces multiple times after several email attempts, we will treat it as a hard bounce.
What can I do if my campaign has a high bounce rate?
If you’re seeing a high percentage of hard-bounced email addresses for your campaigns, we recommend creating a segment containing only active emails. This helps to ensure that the list of customers you contact only includes active, opted-in retailers who are familiar with your brand.
How can I create a segment to contact only active emails?
Improve the delivery of your campaigns by ensuring you’re only contacting active email accounts:
- Go to your Customers list
- Select Filter and choose the Campaign activity down arrow
- Locate the Email delivery window dropdown, and select the Active checkbox
- Select Create segment and enter a name in the field
- Choose Name segment button to save
Use this segment in your campaign instead of sending to all contacts to ensure you’re not sending to any unsubscribed or bounced addresses. By sending to active email addresses only, you can reduce bounce rates and improve your open and click-through rates.
How can I create a segment to clean up my customer list?
Clean up your customers list by removing uninterested recipients:
- Go to your Customers list
- Select Filter and choose the Campaign activity down arrow
- Locate the Email delivery window dropdown, and select the spam report checkbox
- Select Apply filter to view customers with a spam report
Use this filter to delete any customers with a spam report to keep a clean customer list.
Why have my marketing tools been disabled?
If your campaign exceeds the following thresholds, your marketing tools may be suspended:
- Bounce rate: Over 10% of recipients.
- Spam rate: Over 0.1% of recipients.
We may temporarily or permanently suspend your ability to send additional emails through Faire, including automations and Faire Direct invites.
Our third-party email delivery service monitors the bounce and spam rates of your marketing emails and determines the consequences for any policy violations. To avoid suspension, only contact retailers that:
- Are legitimate businesses (retailers still in business)
- Have an existing business relationship with you
- Have interacted with you before or are likely to be interested in hearing from you
Managing the health of your customers list and who you send emails to is very important to ensure that you do not lose access to your email marketing tools on Faire. Visit Bounce and spam rate requirements to learn more.