Faire Direct commission policy

Faire Direct is your own wholesale website and set of order-taking tools for selling to any retailer, anywhere, backed by the benefits of Faire. When a retailer places their first order with you through your Faire Direct tools, like your personalized link or widget, that relationship automatically qualifies for 0% commission. If a retailer’s first order comes through the Faire marketplace instead and you already have a relationship with them, you can still request 0% commission.

As of November 2, 2026, we’ve updated the Faire Direct policy for leads to make it simpler to bring your existing relationships to Faire. A lead is a retailer you’ve reached out to but who hasn’t ordered from you before.

These updates apply to leads who place their first order with you on Faire on or after November 2, 2026:

• No response needed: You only need to show that you reached out in the 12 months before the retailer’s first order, whether or not they responded. We still recommend reaching out about every 3 months to keep the relationship warm.
• No Faire Direct link needed: Your outreach no longer has to include your Faire Direct link. Including it, or adding Faire to your website, can still make retailers more likely to order.
• More ways to show your relationship: We now accept a wider range of lead documentation that shows you’ve been actively in touch with the retailer, like call logs, business cards, trade show badges, or booth photos.

To learn more, see What is the Faire Direct policy?

Does the updated Faire Direct policy apply to my previous existing relationships?

The updated Faire Direct policy applies only to retailers who place their first order with you on Faire on or after November 2, 2026.

If a retailer’s first order with you on Faire was placed before November 2, 2026, we’ll review your commission change request under the policy that was in place when the order was placed. To learn more, see What is the Faire Direct policy?

What is the Faire Direct policy?

The Faire Direct policy explains how your relationships can qualify for 0% commission through Faire Direct. Which version applies depends on when the retailer placed their first order with you on Faire.

For first orders placed before November 2, 2026, a relationship qualifies if:

For first orders placed on or after November 2, 2026, a relationship qualifies if:

Your relationship can qualify automatically if the retailer uses your Faire Direct link or supporting tools. If it doesn’t qualify automatically, you can submit a commission change request after the order is placed. Your documentation needs to meet our requirements. To learn more, visit What types of documentation do you accept for Faire Direct commission requests?

How do I use the Faire Direct tools?

The easiest way to bring your relationships to Faire is through your Faire Direct link and supporting tools. A relationship will automatically qualify for 0% commission if:

• The retailer signs up for Faire using your Faire Direct link or widget
• The retailer places their first order with you on Faire through your Faire Direct link, widget, or invoicing tool, or if they scanned your Faire Direct QR code in the Faire app for brands
• You sent the retailer an email through the Faire email campaigns tool or in the Faire app in the 12 months before their first order with you on Faire.

Commission change requests

If a relationship doesn’t automatically qualify for 0% commission, you can request a commission change if you can show that before the retailer's first order with you on Faire, you already had a relationship with them. We recognize two types of eligible relationships:

• Customer: You'd sold to this retailer in the 4 years prior to their first order with you on Faire.
• Lead: You'd made active contact with this retailer in the 12 months prior to their first order with you on Faire (after November 2, 2026), or you'd reached out to this retailer and encouraged them to shop with you on Faire before their first order (before November 2, 2026).

Your documentation must meet all of our eligibility criteria for the relationship type.

For more information on how to request a commission change, please visit Can I request a commission change on an order?

What types of documentation do you accept for Faire Direct?

The documentation we accept depends on your relationship with the retailer and when the retailer placed their first order with you on Faire.

For retailers who placed their first order on Faire with you before November 2, 2026, the following documentation requirements must be met:

For retailers who placed their first order on Faire with you on or after November 2, 2026, the following documentation requirements must be met:

You’re responsible for accurately representing your relationship with each retailer in your commission change requests. We may audit your Faire Direct relationships and take action if your documentation is inaccurate.

Documentation guidelines for retailers who have ordered from you before Faire (customers)

For customers who have ordered from you before Faire, invoices are the only documentation we are able to accept when you submit a commission change request.

If you submit an invoice, it should include all of the characteristics of an invoice, such as:

• The retailer’s full shop name, and/or the account owner’s full name
• Your brand name
• An invoice number
• The order date
• An itemized list of products purchased, with prices

Tips for submitting invoices:

• If you take handwritten invoices, be sure to include the required information from the chart above
• Many order management platforms will provide order histories for each retailer who has ordered from you in the past. Be sure to click into the order to download the invoice, as we don’t accept screenshots of order histories or external customer profiles
• If you are sending samples to a retailer, be sure to set up an invoice for the sample order

Documentation guidelines for customers who have not ordered from you before Faire (Leads)

If a retailer hasn't ordered from you directly before their first order on Faire, you can still qualify for 0% commission if you can demonstrate that you converted the sale. The documentation that you submit should show that you’ve been actively in touch with the retailer, before they placed their first order with you on Faire.

We cannot accept the following as lead documentation:

• Messages sent or received via Faire Messenger

• Interactions without a date or timestamp
• Retailer testimony (on its own)

For retailers who place their first order with you on or after November 2, 2026, we can accept a range of documentation to show that you had an interaction with the retailer that drove their conversion. All documentation must be dated from within 1 year prior to the retailer’s first order with you on Faire, and must include the retailer’s details to be accepted. A few examples include:

• Marketing email campaigns or direct emails
• Social media direct messages or comments (e.g. the retailer commenting on your brand’s post)
• Text messages
• Direct mail (containing supporting documentation showing that the mail was sent to the specific retailer, and dated prior to their first order with you on Faire)
• A dated photo of the retailer’s business card from when you met in person (keep in mind that if you are submitting photos as proof, you can include the photo’s date in the metadata as part of the screenshot to show when the photo was taken)
• A retailer’s trade show badge scan or photo of their badge
• A screenshot of a phone call log with the retailer
• Wholesale application forms

For retailers who placed their first order with you before November 2, 2026, your lead documentation must contain your Faire Direct link or QR code (in addition to matching retailer information and a date) showing that you drove their conversion. Lead proof without a response must be from within 3 months before the retailer’s first order with you on Faire, and 12 months with a response. For more details, see What types of documentation do you accept for Faire Direct commission requests?

Best practices to ensure Faire Direct relationships are established

We recommend that you consider adopting best practices for using Faire Direct so your relationships are well-positioned to qualify for 0% commission:

• Encourage retailers to order directly through your Faire Direct link and tools
• Keep your customer list up-to-date in your brand portal and send an email at least once every quarter
• Send a follow-up email with your Faire Direct link after in-person, phone, or social media connections for easy documentation of the interaction

Will I automatically qualify for 0% commission if I upload a retailer into my customer list?

Uploading a retailer into your customer list alone does not qualify them for 0% commission. For a relationship to qualify for 0% commission, you need to have made contact with them prior to their first order with you on Faire. We recommend sending retailers in your customer list an email campaign through Faire’s Campaigns tool every quarter, so they automatically qualify for 0% commission.

If my commission request is approved, will I be reimbursed for past commissions?

Commission changes will apply to any outstanding order not yet paid out, as well as to future orders. Commission changes submitted after an order has been paid out are not eligible for reimbursement (unless the order was placed in the last 30 days). For more information, please see What happens after I submit my commission request?

Will I automatically qualify for 0% commission if I send an email to a retailer through Faire but it never reaches them due to rate limiting, bouncing, or unsubscribes?

Yes, you will automatically qualify for 0% commission if you send an email to the retailer through Faire campaigns or Faire Direct invites in the 12 months before their first order with you on Faire. Whether or not the email reaches the retailer should not impact your qualification for a Faire Direct relationship, but we do recommend that you follow the email best practices outlined here to ensure that you're effectively using email to reach and convert retailers.

If I have selected the 60-day payout option, will I still be reimbursed for commission paid if a relationship qualifies for Faire Direct?

If your relationship qualifies for a commission change and you have selected the 60-day payout option, we’ll update your commission on all future orders and your most recent order. Because the order will not have been paid out by the time the commission change request is reviewed, the commission change will be reflected in your payout and no reimbursement will be required. Please note that commission change requests submitted after you have been paid out for orders on the 60-day payout option are not eligible for commission reimbursement. For more details, see What happens after I submit my commission request?

Will my Faire Direct relationships apply to all my brand accounts?

If you have multiple brand accounts, Faire Direct relationships won’t automatically carry between your accounts. We’re happy to recognize the relationship on all of your accounts. To extend the relationship to other accounts:

• Submit a commission change request for the same retailer on each account
• You may use the same documentation in the requests as long as the accounts are related

Brand accounts are considered related if they share at least one of the following on Faire:

• Legal entity
• Owner name
• Website URL
• Phone number
• Business address
• Email address domain

Do Faire Direct relationships apply to retailers with multiple locations?

Faire Direct relationships won’t automatically apply for multiple accounts, but if all of the locations have the same owner, we’re happy to recognize the relationship across their accounts. To recognize the relationship on each account:

• Submit a commission change request for each of the retailer’s locations
• You can use the same documentation if the accounts are clearly related

Retailer accounts are considered related if they share at least one of the following on Faire:

• Owner name
• Email address domain
• Shipping address
• Website URL

Can I extend Faire Direct to retailers with independently-owned franchise locations?

Yes, if you have a relationship with a franchisor, you can submit eligible documentation of that relationship to qualify for a Faire Direct relationship with a retailer that is an independently owned franchise of the same corporation. To request Faire Direct for a Franchise:

• Submit a commission change request for the franchise account
• Provide documentation of your relationship with the franchisor

Retailer franchise accounts are considered related if they share at least one of the following on Faire:

• Website URL
• Shipping address
• Email address domain
• Owner name
• Retailer name (including terms like corporate or corporation)