Merchandising displays are currently only available to brands in the United States and Canada.
You can add a merchandising display as part of your collections on Faire. A display can only be added to one active collection at a time. To add a display, retailers must add the required qualifying value of products to their cart within the collection.
What are the benefits of collections and merchandising displays?
Collections allow you to curate and merchandise your products to increase your sales. You can showcase new products, and bestsellers, or organize your products according to delivery windows, making it simpler for retailers to shop.
Merchandising displays are physical objects that carry and sell products. Common forms include point of sale, floor, and shelf displays. They can help drive average order volume, repeat orders, and provide free marketing. For retailers, displays serve as a cost-effective merchandising solution and help drive sales by making products visually stand out and educating consumers.
Adding a display to a new collection
- From the Products > Collections tab, select the Create Collection button.
- Under Collection details input the name of your collection, then add a description to let retailers know the story behind your collection and what makes it unique.
- Under Featured image, add a picture that is representative of your collection.
- Under Featured video, upload a video to bring your collection to life and show your products in motion.
- Select Add products you want to include in your collection. You can add published styles available to ship now or for preorder. If you have new styles to add on Faire, please visit How do I add products using the Bulk Uploader?
- Select Include Free Display. You can only add a display to one collection at a time.
- Fill in the display details:
a. Display Type: You can select between counter, self standing, or other
b. Description: Use this to help your retailers understand the display and how the products interact with it. This is a good place to note if the display requires assembly.
c. Value: The value of the display will contribute to the estimated shipping cost, and be shown on your payout summary as a part of the item summary.
d. Qualifying value: The retailer must meet this value requirement to add the display to their order.
e. Materials: What is the display made out of?
f. SKU: Add the SKU associated with this merchandising display. This information will pull over to your packing slip.
g. Product dimensions: This is required information and will help us provide an accurate shipping estimate. - Add an image of your display.*
- Once you’ve finished building your collection, select Publish Collection. You will then have the ability to Preview, Unpublish, or Delete it.
- You can then view your published, draft, and unpublished collections from the Collections tab.
*Please note that the free display imagery included in the collection will not appear in the collection gallery.
How should I ship the display?
Your display can be shipped as a part of the larger order. We ask for the dimensions and weight of the display when you add it to your collection to offer a shipping estimate to the retailer. The final cost passed on to the retailer will be determined when the order is shipped.
To learn more about shipping estimates, please visit How are shipping cost estimates calculated?
If your display is shipped deconstructed, don’t forget to include assembly instructions so your customer can easily put the display together. After your display is delivered you may also want to reach out to your retailer via Messenger to see if they have questions.
How will my payout work?
Merchandising displays are offered to retailers for free with a minimum order value, the cost of the merchandising display will not be included in the subtotal of the order. Commission and payment processing fees are calculated based on the subtotal, so you will not be responsible for any commission or fees on the cost of the display.
Adding a display to an existing collection
- From the Products > Collections tab, click on the collection you would like to add a display to.
- Select Include Free Display.
- Fill in the display details:
a. Display Type: You can select between counter, self standing, or other
b. Description: Use this to help your retailers understand the display and how the products interact with it. This is a good place to note if the display requires assembly.
c. Value: The value of the display will contribute to the estimated shipping cost, and be shown on your payout summary as a part of the item summary.
d. Qualifying value: The retailer must meet this value requirement to add the display to their order.
e. Materials: What is the display made out of?
f. Product dimensions: This is required information and will help us provide an accurate shipping estimate. - After you’re finished making all edits to the collection click Update.
Only one active collection can offer a free display at a time. If you would like to offer more than one display for retailers, please feel free to list additional displays as products for sale.
What is the qualifying value?
The qualifying value determines the $ value from the collection that must be checked out to receive the free display. In order to add the display to their cart, retailers must meet the minimum qualifying value you set when creating the collection.
Once the collection is published, the qualifying value cannot be changed unless the collection is unpublished. To avoid retailers ordering too little or too much, consider how many products it takes to fill the display when setting the minimum qualifying value.
What is the retailer experience like?
Retailers can easily purchase your display by browsing your collection on Faire. Your collections will be displayed at the top of your shop page on Faire, ahead of your individually listed products. Once the retailer clicks on a collection, they can view each product in the collection and the display itself.
When the retailer starts adding items to their cart, they will see the merchandising display at the bottom of the cart, prompting them to "Add to cart." However, this option will be unavailable until the retailer meets the minimum order requirement for the collection.
Please note that it is currently not possible to edit existing orders to include a display. Retailers must create a new order and meet the minimum order requirement to add a display.
Can merchandising displays be returned?
No, displays are not eligible for returns. If the order is eligible for a return, the retailer can follow the return process for the rest of the items in the order. For more information on returns, visit How does Faire handle returns?
What if a retailer reports an issue with a display?
If a display has an issue, the retailer can report it through the Orders tab in their portal. For more information on issue reports, visit What if a retailer reports issues with my products?
Because displays cost $0, refunds and replacements appear differently for displays than they do for items that have a cost:
- If the retailer chooses to cancel, they won’t receive a refund like they would when reporting an item they paid for.
-
If the retailer chooses to replace, you won’t receive a payout for the replacement order. You can find payout details on the original order.
- If you use Ship with Faire for the replacement, you’ll receive a payout of $0, since shipping is covered up front.
If you use Ship on your own for the replacement, the shipping cost is reimbursed normally after fulfillment and paid out on the replacement order.