Showroom is a curated selection of Faire's premium apparel and footwear offerings. Retailers looking for premium styles for their shops can use Showroom to find brands that have been evaluated by Faire’s editorial team for quality fabric, fit, and construction.
How are brands selected for Showroom?
Brands are selected for Showroom on a monthly basis following a standardized review process conducted by Faire’s editorial team.
Showroom brands are carefully evaluated by the team using the following criteria:
- Quality fabrics: We review fabric composition, weight, and texture, and look for the inclusion of natural fibers.
- Precise fit: We look at tailored details like darts, seams, and topstitching, as well as how an item drapes.
- Thoughtful construction: We check everything from zippers and linings to transparent manufacturing methods.
Please note, at this time, brands cannot apply to be included in Showroom. Apparel & Footwear brands are regularly reviewed, and brands will be contacted if they are included. Showroom does not include Jewelry or Accessories brands.
What will I get as a Showroom brand?
Showroom brands are recognized within Faire’s marketplace for the quality of their products. Showroom brands’ styles are more easily discoverable to high-end retailers looking for premium fashion lines for their customers.
Please note, brands that are not included in Showroom will continue to be showcased and ranked highly for relevant retailers. Your status and marketplace ranking on Faire will not be impacted.
Benefits of being featured in Showroom:
- An exclusive Showroom badge
- Elevated exposure to relevant retailers in the marketplace
- Recognition for premium quality
Tips for success in Showroom
Faire’s editorial team regularly reviews the brands that are included in Showroom. The best ways to continue to reach retailers through Showroom are:
- Keeping your Faire shop updated with your newest collections, so retailers have access to your complete wholesale catalog and your freshest styles for immediate and preorder deliveries
- Leveraging high-resolution product photography, showing multiple product views and close-up images of fabric, print and construction details
- Including robust product descriptions that speak to fabric, fit and function
- Keeping your Shop Page Imagery and Brand Story up to date so that retailers can connect with your brand's aesthetic and values
- Maintaining a high retailer review rating by offering quality products and great customer service