What are Faire Direct retailer referrals?

When you refer a new retailer to Faire and they place their first order through any of your Faire Direct tools, they will be eligible for a referral offer including a discount and one year of free shipping on your brand. These incentives are funded by Faire to encourage retailers to try your brand. Plus, you won’t pay commission on their orders (see the Faire Direct commission policy for more details).

For a limited time, select brands can also earn advertising credits for referring retailers. As a brand in this pilot, invite retailers to shop and you can earn credit when they place their first order on Faire with you, plus additional credit for each qualifying order they place with any brand in their first 90 days. These credits can be used towards advertising with Promoted Listings, which will help boost your brand’s visibility on Faire. This offer is only available to select brands in the United States at this time. Terms apply.

Please note that starting January 1, 2026, advertising credits will no longer be issued for new retailer referrals.

How do Faire Direct retailer referrals work?

1. Invite retailers to shop with you through your Faire Direct tools.
2. When a new retailer places their first order on Faire through your tools, we cover 50% off (up to $150) and 1 year of free shipping on your brand.
3. You’ll earn $50 in advertising credits when they complete their first order, plus another $25 for each additional order ($100 min) that they place with any brand in their first 90 days—up to $300 per retailer and $1,500 per month.
4. When you refer retailers to Faire, you won’t pay commission on any of their orders with you on Faire (see the Faire Direct commission policy for more details).

How do I refer retailers to Faire?

It’s easy to refer retailers to Faire, whether they’re currently buying from you off of Faire or a lead you’re trying to convert. Simply encourage them to order with you through your Faire Direct tools—add Faire Direct to your own website, share your personalized shop link and QR code in your marketing, send outreach with our customizable email templates, or take orders in person with the Faire app for brands. For more information on how you can best use the Faire Direct tools to refer retailers, visit What is Faire Direct?

How can I tell which of my retailers are not yet on Faire?

Identifying customers who are not yet shopping on Faire and inviting them to shop with you is easy. We recommend uploading all of your existing and prospective customer contacts to Faire. You can do so by uploading a CSV through our bulk uploader tool or individually adding them. For more information, see Adding and emailing my customers.

You can then quickly reach out to these customers via your Faire Direct > Retailer referrals tab, by selecting Start referring retailers.

Once you’ve added your customers, you can also filter for those who aren’t yet on Faire in your Customers tab in your brand portal. To do so:

1. Navigate to the Customers tab in your brand portal
2. Select Filter
3. Filter by Relationship details > not on Faire
4. Select Create segment
5. You can then send these customers an invitation to join Faire by using the pre-built Faire Direct invite template in your Campaigns tool.

Are all retailers eligible for the referral offer?

To be eligible for your Faire Direct retailer referral offer, a retailer must:

• Be new to Faire (has never placed an order on the platform)
• Be approved to buy on Faire (learn more here)
• Place their first order on Faire through one of your Faire Direct tools within 7 days of signing up

The offer will be converted to an approximate amount in the retailer's local currency. Retailers will automatically see the available referral offer applied to their cart before checkout. If a retailer has questions about using this offer, they can reach out to our team and a support specialist can help.

Does the Faire Direct referral offer for retailers expire?

Yes, the Faire Direct referral offer does expire. The discount and one year of free shipping expire 7 days after a retailer signs up for Faire if they do not place an order with your brand. Retailers are welcome to schedule an order if they don’t need inventory now but still want to take advantage of the offer in their first 7 days.

If a retailer’s referral offer has expired, you have the option to extend it by 3 days. For more details on how to do this, see Can I extend the Faire Direct referral offer if it expires?

How do I use advertising credits I earn through referrals?

Using your advertising credits is easy, it just depends on whether or not you’re already using Promoted Listings to advertise on Faire.

If you are currently running promoted listings, you don’t need to do anything—any ad credits you earn through Faire Direct referrals will automatically apply.

If you are not currently running promoted listings, all you’ll need to do is restart your campaign or start a campaign for the first time. To do so:

1. Head to Marketing > Promoted listings in your Faire portal
2. Select Get started
3. Select Start advertising
4. Choose the audience for your promoted listings—you can advertise to new customers, returning customers, or both
5. Select your monthly spending limit and start date, and select Continue
6. Select your payment method
7. Select Start advertising

How will my advertising credit be used by Faire?

Once you start advertising, you’ll be boosted to new retailers, automatically. We target verified retailers who are a good fit for your brand, with products we think they’ll purchase. To learn more about advertising on Faire, visit How does Promoted Listings work?

We will only apply up to the amount of your spending limit in ad credit each month, so if your spending limit is lower than the amount of your ad credit, the full amount may not be used that month, and if your spending limit is higher than the amount of your credit, you will be charged for any ad spend beyond the amount of your credit that month. We will always apply any available credit first. Total ad spend can vary month to month based on available advertising opportunities and any changes you make to your monthly spending limit.

For example:

• If you have $200 in ad credits available in January and your spending limit is $200, and your entire spending limit is utilized that month, you will not be charged. If only $100 of your spending limit is utilized that month, you will not be charged and $100 in ad credits will rollover to the next month, for up to 12 months.
• If you have $200 in ad credits available in January and your spending limit is $500, and your entire spending limit is utilized that month, you will be charged $300. If only $400 of your spending limit is utilized that month, you will be charged $200.

Will ad credits I earn through referrals expire?

Advertising credits earned by referring retailers through Faire Direct do expire if they are not used.

If you have never advertised before on Faire, you’ll need to start a Promoted Listings campaign within 3 months of earning the credit or it will expire. Once you start your campaign, the credit will automatically apply to your ad spend for up to 12 months before expiring.

If you are currently advertising on Faire, your credit will automatically apply to your ad spend for up to 12 months from when you earn it before expiring. If your advertising campaign on Faire is paused, the credit will only apply once you restart your campaign and the expiration date will remain 12 months from when you earned it.

For example:

• If you earn $50 for referring a retailer on January 1 and have never advertised before on Faire, you’ll have until March 31 to start advertising. If you start advertising on February 15, your credit will apply to your ad spend each month up until February of the following year, at which point any remaining credit will expire.
• If you earn $50 for referring a retailer on January 1 and are already advertising, your credit will apply to your ad spend through December. If that retailer then places another order on March 1, the additional $25 in credits you earn will apply to your ad spend through February of the next year.
• If you earn $50 for referring a retailer on January 1 and you’ve previously advertised on Faire, but your advertising campaign is paused and you don’t restart it until March 1, the ad credit will apply to your ad spend from March through December.

Where can I track my Faire Direct referrals and credits?

You can view the retailers you’ve referred and advertising credit you’ve earned under Faire Direct > Retailer referrals in your Faire account.

Will my promoted listings be shown to retailers I refer?

Faire Direct customers will not be shown your promoted listings. At this time, we only target verified retailers who have never placed an order from you on Faire or returning retailers who were not acquired through ads in the past year, depending on which audience you select.

What happens if a retailer I refer doesn’t sign up through my Faire Direct tools?

If a retailer you refer doesn’t sign up through your Faire Direct tools, they will not get your referral offer and you will not earn advertising credit for that referral. However, they will still gain access to all of the benefits of Faire, including 60-day payment terms for eligible retailers, free returns on first orders, and easy online ordering with your brand. Additionally, you will still be able to take orders from them at no commission by requesting a commission update request when they place their first order with you on Faire. For details on how to request a commission update, see Can I request a commission change on an order?

How will free shipping be covered for referred retailers?

When a retailer places their first order on Faire through any of your Faire Direct tools, we will provide free shipping for 1 year with your brand. The shipping cost is fully funded by Faire.

If you use Ship on your Own to fulfill the order, you will still be reimbursed for the cost of shipping up to an approved amount, and this will not be passed on to the retailer.

If you use Ship with Faire to fulfill the order, Faire will cover the cost of shipping directly.

As a US brand, you can choose to opt in and become an Insider Partner if you’d like to partner with Faire to expand the free shipping that Insiders see on your products. If you are an Insider Partner, we’ll pay for free shipping on eligible marketplace Insider orders, and you’ll pay for free shipping on eligible Faire Direct Insider orders.