According to our data, having personable email follow-ups can nearly double the amount a retailer spends on their next order with you. We have a few tips on how to craft a strong plain-text email promoting your brand.
Lead with a strong subject line
Good subject lines should be descriptive and give the retailer a reason to go shop your line. We recommend highlighting the unique benefits of your products or calling attention to specific selling points. Try to avoid being gimmicky.
Poor examples:
“Restock now!”
“Fall into great deals”
Strong examples:
“Go eco-friendly with naturally aromatic coconut wax candles”
“Handmade silver jewelry inspired by the modern woman”
“It’s time to reorder one-of-a-kind ceramic stoneware!”
Faire reserves the right to block language that is vulgar, abusive, threatening, defamatory, harassing or discriminatory.
Communicate authentically
Avoid spammy content in your emails. Write your emails in a personal and genuine voice that clearly represents your brand. Refrain from using all capital letters, excessive exclamation points, and cliche words or phrases.
Be true to your brand
Highlight details about your bestsellers, what makes your products unique, and why retailers should be excited to order. Talk about the things that make your brand special.
Share the benefits of ordering on Faire
Don’t forget to mention net 60 payment terms! Access to payment terms is important to independent retailers, and this is one of the primary reasons shops choose to order through Faire. Be sure to include details about Faire Direct if relevant to your audience, as well.
Include a call to action
Conclude with a call for the retailer to place their order!
Examples:
“Start building your order”
“View the collection now!”