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What are brand tags on Faire?


In this guide


When shopping on Faire, you might notice tags in the intro section of a brand’s page.

These tags can help you find brands that support and share principles and commitments that are important to you.

Brands are responsible for selecting tags that best describe their business, and for complying with the definitions and guidelines provided by Faire. Brands are also responsible for complying with all applicable laws with respect to their selection and use of brand tags on Faire, including environmental claims.


What do these tags mean?

You’ll find the following list of tags and their definitions :

  • Eco-friendly: Brands self-report that their products use sustainable product materials, packaging, or production practices.
    • Product Materials: Products are made with recycled, upcycled, vegan, organic, or plastic-free materials, or are refill products.
    • Packaging: Product packaging is reduced-weight or is made with recycled, recyclable, or plastic-free materials.
    • Production: Products are created with ethical sourcing, low-impact transport, renewable energy, fair trade, or cruelty-free methods.
  • Not on Amazon: The brand’s products cannot be found on Amazon. The brand doesn’t sell their products directly on Amazon or distribute their products to sellers who list their products on Amazon.
  • Handmade: All of the brand's products are either made, assembled or finished by hand. Which means that a product is either made, assembled OR finished primarily by a person, not by a fully automated machine.
  • Gives back: The brand donates a portion of proceeds to a non-profit or charity.
  • Organic: The brand uses all certified-organic materials.

How does Faire ensure accuracy of these tags?

We have provided detailed definitions and guidelines for brands to update their shop pages with tags that best describe their businesses. Brands are responsible for complying with these definitions and guidelines.


Can I use tags as a filter when searching for products ?

Yes! Select the Brand Values dropdown menu in your filter options, and select the tags you wish to filter for.

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