About Today's Date

Our journey with Today’s Date began with a personal challenge: our founder’s struggle with Irritable Bowel Syndrome (IBS)—a digestive disorder that causes discomfort but can be eased by foods gentle on the gut. This sparked a search for ingredients that are as kind to the stomach as they are rich in natural goodness. Through this journey, dates emerged as a hero: nourishing, versatile, and naturally sweet, without the harsh effects of refined sugars. Inspired, our founder set out to create a brand that celebrates dates in their purest, most wholesome form. At Today’s Date, we craft date-based products that honor both tradition and nature. From organic date syrup to date paste and date sugar, each product captures the essence of real dates, sustainably sourced and minimally processed in our California facility. We believe in delivering natural sweetness, just as nature intended, with no additives or shortcuts. Built on transparency, quality, and respect for the environment, Today’s Date brings you the pure, authentic taste of dates—a gentle indulgence perfect for a balanced lifestyle. Our products let you enjoy a versatile ingredient that connects ancient culinary traditions with modern, mindful choices. Whether you're sweetening recipes or seeking nourishment without compromise, Today’s Date brings you closer to nature, one date at a time.Read their story