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Optimizing shop

What is a bestseller badge?


In this guide


The bestseller badge signals products that sell well in retailers’ stores and on Faire. In short, these are products that retailers restock.

You can see which of your listings have received this badge from your View shop page.


How it works

Bestseller is based on product reorder rate: the percent of retailers who ordered an item more than once.

Only the products in your brand’s primary category are eligible for this badge. Additionally, products must be:

  • In the top 15% of products based on reorder rate in that category; and
  • Ordered by at least 3 different retailers within the last 60–180 days. By not calculating reorder rate based on a product's lifetime on Faire, we ensure that the bestseller badge signals more up-to-date product performance.

Badges are updated on a rolling basis.


What if I don’t have a badge?

Here are some helpful tips to help drive sell-through:

  • Make sure your photos are up-to-date
  • Optimize your shop under your My shop tab
  • Include as many details as possible in your listings to best represent your products

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