• Semi-permanent hair dye. • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring. • To keep your color as long as possible, use Holyplex hair care. Dramatic purple is for those who aren't afraid to be a bit extra! Dial up the drama with this deep, warm-toned purple. Dramatic is a versatile purple that takes well on a larger range of hair colours, from platinum to light brown, showing more vibrantly on lighter hair and giving a coloured tint to darker bases. For the longevity of the colour however, we always recommend applying it to pre-lightened hair. Get creative - you can mix Dramatic with the cool-toned Playful to create the purple ombre of your dreams, or create a beautiful pastel lilac by mixing with Sensitive white mixer! EAN: 8720726538176