Wholesale Caplansky's Deli Old Fashioned Mustard - 1 Gal. Jug

You work hard. You make a great sandwich, a great burger, a great whatever it is you make that's on your menu. Your customers want and deserve the best. You can note on the menu that you put "mustard" on the sandwich, or you can tell your customers you put "Caplansky's Deli Mustard" on the sandwich. There's a difference, both from a quality and storytelling perspective. In 99.9% of food service operations, all you'll see is a plain yellow squeeze bottle. When you buy Caplansky's Deli Mustard for your customers, we are happy to provide you with our logo stickers for those same squeeze bottles. At a glance, your customers will see and know that you went the extra mile for the good stuff. In exactly the same way that you always go the extra mile for your customers. The only difference here is that this is a visual promise. Of course, most of your customers have never heard of Caplansky's Deli or Zane Caplansky. That's fine. Maybe they've seen us on Diners, Drive-ins, and Dives. Maybe they've seen us on Dragons' Den. Maybe they've seen us on the Food Network or are aware of us online. But let's assume that they aren't. Your customer does know that mustard is the lifeblood of deli. Where do you get a good bagel? In a deli. A good pickle? In a deli? Rye bread? Mustard? Deli. The fact that we're an authentic, award-winning, some might say world-famous deli gives us authority and authenticity as a mustard brand. It's legit. We're legit. The beautiful thing is that even if your customer doesn't use mustard, at a glance, they know something important about you and how you feel about them. Even better? Is it more expensive? Yeah. The difference between the plain yellow squeeze bottle stuff and my stuff is maybe 2 or 3 cents per customer. That's marketing spend. You're telling the customer something really important that they want to hear. Best of all, you're using a better mustard and making a better sandwich. Maybe raise your price by a nickel. Your call.