Wholesale Creative Entrepreneurship: Building Your Creative Venture - Paperback

Report copyright infringement by Jennifer A. Reis (Author), Marie Segares (Author), Sara Hartmann (Author) Creative Entrepreneurship is an essential guide for artists, makers, and designers, offering practical tools and strategies to transform creative talents into successful business ventures. This book provides a comprehensive, step-by-step roadmap for entrepreneurial success, tailored specifically for the creative industries. It covers essential topics such as opportunity recognition, market research, branding, financial management, and operational strategy. Each chapter is designed for hands-on application, featuring learning outcomes, actionable activities, and real-world case studies. By introducing classic business tools in an accessible and pragmatic way, this book bridges the gap between creativity and business, empowering readers to confidently navigate the entrepreneurial landscape. Additionally, it emphasizes the unique challenges and opportunities within the creative economy, ensuring relevance to artists, designers, and makers. Whether you are developing a new venture or refining an existing one, Creative Entrepreneurship equips you with the knowledge and skills to succeed. Perfect for students and practitioners alike, this book is ideal for courses in arts entrepreneurship, creative industries, and professional practice. Instructor resources, including slide decks, sample syllabi, and activities, provide a seamless teaching and learning experience. Author Biography Jennifer A. Reis is a creative entrepreneur, artist, author, trainer, and teaching textile artist with 30 years of experience in cultural entrepreneurship and non-profit management. Her earned degrees include a BFA from Columbus College of Art and Design, and graduate work in arts management, instructional design, studio art, and arts education from Syracuse University, UNC-Greensboro, and Morehead State University. As an arts entrepreneurship curricular consultant, her clients have included Nest NYC, MassArts, Ringling College of Art and Design, Kauffman Foundation, Triangle Artworks, Tremaine Foundation, West Virginia Creative Economy Network, AIR Collaborative, and the Tamarack Foundation. Formerly arts entrepreneurship faculty at UNC-Greensboro, she utilizes years of experience teaching artists and artisans creative venture development and has authored and co-authored numerous academic journal articles on creative entrepreneurship research, education, and practice.