Fall in love with Roxy Beet, mesmerizing deep magenta with a touch of purple. Inspired by freshly sliced beetroot, this sultry purple pulses with velvety, jewel-like brightness. The color evokes vitality, warmth, and a hint of the unexpected—making it a statement shade for those who want to wear color with confidence and soul. ALL OF OUR HAIR COLORS ARE: * Semi-permanent * Vegan & cruelty-free * Ultra-creamy conditioner based * Without harsh chemicals, such as ammonia or hydrogen peroxide * Mixable & DIY-friendly PREPARING: Reduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy. For best results, bleach your hair to level 8-9 blonde with our Herman's Amazing Bleach Kit. Roxy Beet will look amazing on darker bases too (level 6-7), but it will appear more dark and deep compared to blonde or platinum bases. If your hair is too yellow after bleaching, use our No Yellow Shampoo or No Yellow Mask to neutralize the yellow into white. Apply and leave it in for 1-3 minutes. That is important for violet hair colors so the yellowness won't turn the violet into brown or ashy brown. USING: Apply a thick layer of Roxy Beet hair dye on dry (for maximum color intensity) or towel-dry (for more sheer results), unconditioned hair and leave it in for 60 - 90 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with cool or lukewarm water and enjoy your intense purple hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and your hair care routine. MAINTAINING: * Allow at least 24 hours before your first shampoo * Wash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting. * Use our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing. * You can store the leftover color for later use or mix it with your conditioner for a regular touch-up. TIPS & TRICKS: * Visit our How To Use - page for detailed instructions. * This shade works great from levels 8+. * Want more tips? Email info@hermanshaircolor.com and ask our expert!