About Fidentia Store

Although appearances should not be essential, they do play a role. We often behave insecure, grim or closed when we are not at peace with our reflection and are plagued by uncertainties. On the one hand, we understand Fidentia as a lifestyle that understands aesthetics as described and actively lives to produce the beautiful. Instead of wise words, “remedies” often help quickly and easily. Therefore, among this variety of (sometimes only supposedly) beauty-promoting products, we set ourselves the goal of selecting them which, after our examination and in good conscience, keep the promised, also make them available at the best possible conditions and communicate honestly. With our selection of products, we believe that we can contribute to individual self-confidence and give confidence. We have therefore deliberately chosen the Latin word “Fidentia”, which translates as: “Fidentia (lat.) — confidence, self-confidence.” We have no claim to the fact that the products we offer would help everyone achieve this universally. In fact, people are too different for that as if any product could honestly promise this. Rather, we want to provide the necessary information transparently and completely, to enable the customer to weigh up and decide individually to the best of their knowledge. Read their story