Can I create custom promo codes?

Yes, you can create custom promo codes to share with your customers to use towards your shop on Faire. We’ve heard from brands that offering custom promo codes enables them to convert new leads, drive customer loyalty, and provide top quality customer service.

Some restrictions do apply:

• Promo codes can only be set as % off discounts at this time.
• Promo codes can’t be limited to a certain customer type (new, returning) or location, and can be used by any retailer that enters the code at checkout.
• Retailers can only use a promo code once.
• Only one promo code can be added to an order.
• Promo codes will stack with other shop-wide promotions, and product-specific promotions that you have running at the same time.
  

How do I create a promo code?

You can create a promo code from 3 different areas in your Faire account; the Promotions page, the Customers page, and the Campaigns page.

To create a promo code from the Promotions page:

1. Select the Create promotion button, and choose Promo code from the drop-down menu.
   
   
   
   
2. Enter the Promo code, Promotion dates, Promotion details.
   
3. Choose the Save promotion button in the bottom-right corner of the page to activate your promo code.
   
   
   

To create a promo code from the Customers page:

1. Select the customers you want to share a promo code with.
   • You can use different filters to segment your list of customers. For more information about creating custom contact lists, visit Creating a custom email segment.
     
     Keep in mind that any retailer can use the promo code at checkout. Faire is not liable for promo codes that get shared beyond your intended audience, and you are responsible for all activity that occurs on your promo codes.
     
2. Click Send promo code at the top of your customers list.
   
   
   
   
3. From the pop-up modal, you can select which already created promo code you want to send to your selected customers, or you can click Create promo code to create a new promo code.
   
   
   
   
   
4. If you choose to create a new promo code, you will be redirected to the Promotions page to enter the promotion details, and save as a new promo code. Promo codes can only be set as % off discounts at this time.
   
5. After you’ve saved your new promo code, you’ll be redirected back to the Campaigns page to send your promo code to the list customers you selected initially.
   • Your selected customers will be automatically added to the Recipients list for the email campaign.
     
     
     
     
     
6. The email campaign template Share promo code will be selected for you by default. You can edit your email campaign, and then choose to Schedule your campaign or Send Now.
   
7. If you choose not to send your campaign and instead Save as a draft, keep in mind that the new promo code you created will still be active and available for use by customers that enter the promo code at checkout. You can view the new promo code from your Promotions page.

To create a promo code from the Campaigns page:

1. Select Create Campaign in the top-right corner of the page.
   
2. While you’re drafting your email campaign in the Campaigns page you can select the email template Share promo code from the list of email templates provided by Faire.
   
3. You’ll see a promo code block in this template where you can add a promo code. Select the promo code block to choose a promo code to add to your email campaign.
   • Only one promo code can be included per email campaign.
     
     
     
     
     
     
4. If you don’t have an existing promo code to include, you can click Create promo code. You will be redirected to the Promotions page to enter the promotion details, and save as a new promo code. Promo codes can only be set as % off discounts at this time.
   
5. After you’ve saved your new promo code, you’ll be redirected back to your draft campaign in the Campaigns page and your new promo code will be added to the promo.
   
   
   
   
   
6. If you’d like to select a different promo code, select the promo code block and then select the edit pen icon to select a different promo code.
   
   
   
   
   
7. If you choose not to send your campaign and instead Save as a draft, keep in mind that if you created a new promo code it will still be active and available for use by customers that enter the promo code at checkout. You can view the new promo code from your Promotions page.

A note for brands enrolled in Top Shop: Using custom promo codes with your customers will not contribute to your Merchandising Score as part of Top Shop-only product-specific and shop-wide promotions will earn you points.

How can I share promo codes with my customers?

After you have created and saved a promo code from your Promotions page in your Faire account, you will see a pop-up modal with options for sharing your promo code with your customers.

The Copy text option will populate a prewritten message that you can copy and paste into your communication method of choice.

The Create campaign option will redirect you to the Campaigns page to a new email campaign draft. The Share promo code email template will be selected, and your promo code details will populate in the body of the email campaign automatically.

You can also copy the promo code only and share it with your customers however you’d like.

Can I limit which retailers can use my promo code?

At this time, promo codes can't be restricted by customer type or location. Any retailer that has the promo code can use it on an order, one time. We recommend setting shorter promotion timeframes for promo codes to prevent the code from being shared with retailers that it is not intended for.

Faire is not liable for promo codes that get shared beyond your intended audience, and you are responsible for all activity that occurs on your promo codes. We are unable to remove promo codes from orders.

Promo codes will stack with any other active shop-wide or product-specific promotions that your brand is running at the same time, including Market promotions. Promo code discounts are applied to the order total.

Can I add a promo code to my retailers order?

No, promo codes are required to be entered by the retailer at checkout. You can’t enter the promo code on the order if the retailer has already placed the order.

You can manually enter a promotion to honor a discount before you fulfill the order if the retailer didn’t use your promo code at checkout. For more information on how to edit the order to add a promotion, visit How do I add or remove a promotion?

How can I deactivate a promo code?

Once a promo code is active the Promotion details can’t be edited, and the promotion end date can only be extended. A promo code promotion can’t be ended early or deactivated after it is active.

How can I track the performance of my promo code?

From the Promotions page you can view how many orders the promo code has been applied to. If you choose to use an email campaign to send a promo code to your customers, you can track the campaign analytics which includes:

• Open Rate
• Click Rate
• Total Orders
• Total Sales

To learn more about campaigns visit Creating a campaign.

How can I use custom promo codes to support the success of my business?

There are many ways that you can leverage custom promo codes to support the success of your business on Faire! Some examples include:

• Encourage reorders from your retailers: offer a personal promo code to drive retailer reorders
• Reward your high-value customers: drive customer loyalty but surprising and delighting your most high-value customers with a discount for a future order.
• Convert new leads: for retailers who are on the fence to buy your product, give them a discount to encourage them to try you for the first time.
• Remedy any issues with a previous order: if a retailer had a less-than-excellent customer experience, make it better by personally offering them a discount on your shop.

Can I reuse a promotion?

Yes, promotions can be reused once they have ended or are deactivated.
To reuse a promotion:

1. Navigate to your promotions tab
2. Click into the previously used promotion you'd like to use again
3. Click 'reactivate promotion' in the top right corner
4. Set a new promotion start and end date
5. Click 'reactivate promotion'