À propos de la marque LES SECRETS DE LOLY

Les secrets de Loly has been brought to life in Kelly Massol’s kitchen by the end of 2009 just before holidays’ season. After many exchanges around the textured hair issue on the « Boucles et Cotons » forum she created in 2005, this young and optimist woman realises the lack of knowledge on the subject. The straight hair diktat is such that too few women afro-caribbean or european with curly hair know how to take care of their own hair. However hall of the world population doesn’t have straight hair ! Frustrated that so many women are neglected by traditional brands Kelly decides to put her love of natural ingredients transmitted by her grandmother in the center of the creation of her products. The range of Les Secrets de Loly brings an adapted answer to wavy, curly, coily and kinky hair needs. Through the brand, her purpose is twofold : offer haircare to answer « forgotten » textures needs and break down established standards. Her wish ? That future generations will assert and love themselves as they are.Découvrir l'histoire de la marque