!!! Do not buy for USA - product only available for Europe and UK This natural non-foaming toothpaste contains naturally occurring Calcium Fluoride (1350ppm) that helps remineralise enamel and prevent tooth decay. With Activated Charcoal and organic Peppermint Oil for a fresh taste, this is an alternative to conventional toothpastes as it removes surface stains naturally, without any harsh, abrasive or harmful chemicals for your teeth & gums. • Hydrating Cocoa Butter Formula • With Naturally Occurring Fluoride • Entirely Sustainable Packaging PACKAGING: Glass Jar^, Aluminium Lid^, Label*, Cardboard Box^*, Vegetable Ink*. ^Widely Recyclable, *Compostable. DIRECTIONS: Put a pea-sized amount onto your toothbrush. Brush for 2 minutes and rinse well.