About PÄRLA

PÄRLA was designed as an eco-friendly solution to the plastic epidemic of toothpaste tubes, where over 1.5 billion tubes end up in landfill or the ocean each year, that's around 50 tubes a second. Founded by award-winning UK dentists, PÄRLA believe toothpaste should first and foremost protect people's oral health but not harm people, animals or our planet in the process. They are radically disrupting the toothpaste industry with clean ingredients and sustainable packaging. Read their story