Our purest color to date, with ME+ technology • Pure and balanced color results with natural depth and shine • ME+, up to 60 times less likely to cause a new allergy to hair color* • Less hair damage Color after Color Action** • Simple mixing ratio of 1:1 • Up to 100% gray hair coverage; up to 3 levels of lightening * FOR PEOPLE NOT ALLERGIC TO HAIR COLORS Although the risk of developing a new allergy is low, this risk exists and can be serious. Always ask your stylist to perform an allergy test 48 hours before each color. Strictly follow the safety instructions and check www.wella.com/XYZ. If you have ever suffered any type of allergic reaction to hair dyes, you should not Color Ear your hair. ME+ is available in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns from the Koleston Perfect brand. HOW TO USE