About Foodin

THE STORY OF FOODIN BEGINS In 2013, at the time Foodin as a brand was established, Lasse had his own online store focused on wellness products as well as several different ongoing projects in other companies of the same industry. Lasse developed his know-how by travelling the world whenever and wherever he could, going from small family farmers to grand international fairs and events in search of new ideas and partnerships. Maria Jalkanen, the second owner and entrepreneur of Foodin, stepped into the story in 2015. Meeting Maria was a chance for Lasse to take it down a notch and crystallise Foodin’s core mission. Having previous experience in the same field, Maria and Lasse shared a mutual passion and interest in developing Foodin onwards. By focusing on Foodin, both Lasse and Maria could influence matters that were important to them – ie the food production value chain from farmer to consumer – and conduct purposeful business. Lasse and Maria consider it most important to work from their hometown, Jyväskylä. Foodin’s production and warehouse currently employs well over 70 people, and with Foodin’s continual growth, the team will keep on growing. Lasse and Maria dream that one day their own children, Eemeli and Lilja, will continue Foodin’s story. Working together has given the couple a lot – and will keep on giving as the company grows. Read their story