Minori wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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San Francisco, CA
Delivers by Aug 26-Sep 7
About Minori
As Head of Personalization at IPSY, I tested over 4,000 products and helped curate beauty boxes for over 3 million monthly subscribers. My biggest takeaway? Most women feel overwhelmed by constant newness, endless shade options, and 10-step routines. This inspired me to launch Minori, a clean makeup brand with no fuss—just intuitive multi-purpose essentials in a tightly edited range of universally flattering shades. Our mission is to make the beauty journey feel welcoming and uncomplicated, especially for those that don’t ordinarily wear makeup. — Anastasia Bezrukova, Founder Wholesale Information: • Curated assortment — 6 core SKUs designed for simplicity—universally flattering shades, easy for customers to navigate, and requiring minimal staff support • Compact modular display — Takes up under 15” of shelf space • A true discovery brand — Not sold on Amazon, or at Sephora, Ulta, or Target All our products are made with purpose: • Made in the USA • 100% Vegan • Cruelty-Free — Leaping Bunny Certified • Clean Beauty — Formulas exceed stringent EU safety standards and are free from parabens, phthalates, and over 3,000 potentially harmful ingredients • Certified Plastic Negative — 10x our plastic footprint removed in partnership with rePurpose Global
Continue exploring
Discover the full catalog and unlock wholesale pricing with Minori and thousands of brands on Faire.
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Ratings and reviews
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
5.0
Brand rating (233 reviews)
5
231
4
0
3
1
2
0
1
1
5.0
Product quality
5.0
Fulfillment
5.0
Communication
Quality product with amazing support from the company.
Quality product with amazing support from the company.
Aug 6, 2026 • Mikayla • Box Butte-Wright-Lake, NE, United States
Purchased products:
We have been selling Minori for years! Anastasia has developed top quality products that my customers love & keep coming back for. Lip gloss in perfect colors that isn't "sticky" & mascara that conditions & doesn't clog. Can't wait to see upcoming introductions!
We have been selling Minori for years! Anastasia has developed top quality products that my customers love & keep coming back for. Lip gloss in perfect colors that isn't "sticky" & mascara that conditions & doesn't clog. Can't wait to see upcoming introductions!
Jul 28, 2026 • Geraldine • Kent, CT, United States
Purchased products:
I love carrying Minori at my shop! Their products are exceptionally crafted, the price point is amazing for consumers, the customer service is outstanding. I do makeup lessons at my store and Minori's undertones are perfect for a wide variety of undertones. They are my go-to line for most clients.
I love carrying Minori at my shop! Their products are exceptionally crafted, the price point is amazing for consumers, the customer service is outstanding. I do makeup lessons at my store and Minori's undertones are perfect for a wide variety of undertones. They are my go-to line for most clients.
Jul 28, 2026 • Rachel • Dunwoody, GA, United States
Purchased products:
Elegant and effective ~
Elegant and effective ~
Jul 21, 2026 • Alisha • San Francisco, CA, United States
Purchased product:
Always wonderful and fantastic products that bring repeat customers.
Always wonderful and fantastic products that bring repeat customers.
Jul 13, 2026 • Alexandria • Edenton, NC, United States
Purchased products:
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