Minori wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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San Francisco, CA
Delivers by Jul 13-22
About Minori
As Head of Personalization at IPSY, I tested over 4,000 products and helped curate beauty boxes for over 3 million monthly subscribers. My biggest takeaway? Most women feel overwhelmed by constant newness, endless shade options, and 10-step routines. This inspired me to launch Minori, a clean makeup brand with no fuss—just intuitive multi-purpose essentials in a tightly edited range of universally flattering shades. Our mission is to make the beauty journey feel welcoming and uncomplicated, especially for those that don’t ordinarily wear makeup. — Anastasia Bezrukova, Founder Wholesale Information: • Curated assortment — 6 core SKUs designed for simplicity—universally flattering shades, easy for customers to navigate, and requiring minimal staff support • Compact modular display — Takes up under 15” of shelf space • A true discovery brand — Not sold on Amazon, or at Sephora, Ulta, or Target All our products are made with purpose: • Made in the USA • 100% Vegan • Cruelty-Free — Leaping Bunny Certified • Clean Beauty — Formulas exceed stringent EU safety standards and are free from parabens, phthalates, and over 3,000 potentially harmful ingredients • Certified Plastic Negative — 10x our plastic footprint removed in partnership with rePurpose Global
Continue exploring
Discover the full catalog and unlock wholesale pricing with Minori and thousands of brands on Faire.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
“If you aren’t using Faire, you’re missing a great
opportunity. Start today and deal with a very professional
company helping all shopkeepers buy quality products
from independent makers and artisans.”
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
5.0
Brand rating (228 reviews)
5
226
4
0
3
1
2
0
1
1
5.0
Product quality
5.0
Fulfillment
5.0
Communication
Great customer service!
Great customer service!
May 27, 2026 • Nicole • Cannon Falls, MN, United States
Purchased product:
Anastasia and her team were extremely responsive. I even ordered the wrong color lip gloss (10 of them!) and she helped me get them swapped out. The quality of the product is top-notch. I also love the sunscreen. I now use it on me and my two young daughters, in addition to including it in my Adventure gift boxes. I'll be a repeat customer for sure!
Anastasia and her team were extremely responsive. I even ordered the wrong color lip gloss (10 of them!) and she helped me get them swapped out. The quality of the product is top-notch. I also love the sunscreen. I now use it on me and my two young daughters, in addition to including it in my Adventure gift boxes. I'll be a repeat customer for sure!
May 19, 2026 • Kim • Berthoud, CO, United States
Purchased product:
Great for your bag
Great for your bag
May 6, 2026 • Kimberly • New Bedford, MA, United States
Purchased product:
Wonderful products
Wonderful products
May 6, 2026 • Kimberly • New Bedford, MA, United States
Purchased products:
The products, the packaging, the quick fulfillment, and customer service… this company does it right!
The products, the packaging, the quick fulfillment, and customer service… this company does it right!
May 5, 2026 • Cherith • Coeur d'Alene, ID, United States
Purchased products:
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