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Description
The Mother of Lashes Mascara is a high-performance, clean mascara designed to celebrate the natural beauty you were born with. This clump-free mascara delivers buildable, lightweight definition for a fluttery, “your lashes, but better” effect, lifting and lengthening every single lash. Its smudge-resistant formula is perfect for all-day wear, giving you elegant, defined lashes without the drama or clumps. This isn't just a makeup product; it's a conditioning mascara and a lash treatment in one. The formula is enriched with a nurturing blend of peptides, oils, and butters to actively condition and support lash health, improving their natural length and fullness over time. The smudge-resistant formula wears comfortably all day without flaking, yet removes easily, minimizing friction on the delicate eye area. This blend delivers the comfort of a treatment with the definition of a mascara. We've paid close attention to the application experience: - Precision Brush: A small, easy-to-control brush is engineered to grip each lash from root to tip, ensuring a perfectly defined, clump-free application every time. - Sensitive Eye Safe: The non-irritating formula is safe and gentle, even for the most sensitive eyes and contact lens wearers. - Lightweight & Buildable: Achieve anything from a subtle, day-time look to a more intense evening flutter without weighing down the lashes. For best results, wiggle the small brush at the root of the lashes and pull through to the tip. Layer for extra length and lift. This natural mascara is ideal for those who prefer elegant, defined lashes instead of clumpy, dramatic ones. It’s a perfect daily essential for a quick, polished look. Because of its gentle formula, it's an excellent choice for teen safe makeup and clean beauty enthusiasts. Made With Purpose Minori is dedicated to providing clean beauty formulas that are high-performing, transparent, and purposeful. Every product is: - Made in the USA. - 100% Vegan and Cruelty-Free—Leaping Bunny Certified. - Clean Beauty: Our formulas surpass stringent EU safety standards and are consciously made free from over 3,000 potentially harmful ingredients, including parabens, phthalates, and silicones. - Certified Plastic Negative: We partner with rePurpose Global to remove 10x our plastic footprint from the environment, supporting a cleaner planet and conscious commerce. This commitment to sustainability makes it an eco-friendly choice for conscious retailers. The Mother of Lashes Mascara is a high-turnover product, perfect for impulse checkout displays. It is a fantastic holiday gift and a great item to feature in gifts for her, Valentine’s Day sets, and ideal for Mother’s Day gifting. This travel-friendly size is great for grab-and-go sections. Retailers focusing on self-care gift boxes, spa boutiques, and natural makeup assortments will find this to be a bestseller. Pair it with an eye makeup remover or eye pencil for an easy clean beauty display.
Details
SKU: MOLBR Made in United States Formulation Type: Fluid / Liquid Ingredient Preferences: Fragrance-Free, Gluten-Free, Non-Comedogenic, Non-GMO, Paraben-Free, and Phthalate-Free Makeup Finish: Natural Occasion: Everyday and Wedding & Engagement Size: Standard Ingredients: INGREDIENTS/INGRÉDIENTS: Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare Fruit Oil, Rosmarinus Officinalis Leaf Oil, Myristoyl Pentapeptide-17, Panthenol, Biotinoyl Tripeptide-1, Citric Acid, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499)]. Product Language: English and French Weight: 23 g (0.81 oz) Dimensions: 12.2 x 1.8 x 1.8 cm (4.8 x 0.7 x 0.7 in) UPC: 198168527153 Product Materials: Vegan Packaging: Recyclable and Reduced Production: Cruelty-free and Ethically sourced
Ratings and reviews
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Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
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Mother of Lashes Mascara — Brown
Product quality, packaging, marketing, customer service + support: all five stars! So excited to have Minori’s products in our shop! Not only is my team (& myself!) obsessed with their makeup collection, customers have been falling in love quickly with it too!
Product quality, packaging, marketing, customer service + support: all five stars! So excited to have Minori’s products in our shop! Not only is my team (& myself!) obsessed with their makeup collection, customers have been falling in love quickly with it too!
Jun 3, 2025 • McKennah • Kentland, IN, United States

Mother of Lashes Mascara — Brown
Order arrived in great condition! All of the product is really beautiful and of great quality. The mascara is my new favorite. The founder/team are also very personable. Highly recommend!
Order arrived in great condition! All of the product is really beautiful and of great quality. The mascara is my new favorite. The founder/team are also very personable. Highly recommend!
May 20, 2025 • Aspen • Huntsville, AL, United States

Mother of Lashes Mascara — Brown
Minori products really stand out on our shelves! Beautiful packaging and of course, amazing products! The lip glosses have the perfect hydration and are not sticky at all. The mascara gives just enough volume and length without clumping or being over dramatic. A great brand for that subtle, clean look - we love Minori!!
Minori products really stand out on our shelves! Beautiful packaging and of course, amazing products! The lip glosses have the perfect hydration and are not sticky at all. The mascara gives just enough volume and length without clumping or being over dramatic. A great brand for that subtle, clean look - we love Minori!!
May 30, 2025 • Sabeen • Philadelphia, PA, United States

Mother of Lashes Mascara — Brown
Minori has been doing great at my shop. Everyone LOVES the packaging and branding. I've gotten great feedback about the sunscreen as well. So excited to have the line in the shop! I personally tried the mascara last week and I'm oily so mascara always smudges for me. Minori's mascara did not smudge!
Minori has been doing great at my shop. Everyone LOVES the packaging and branding. I've gotten great feedback about the sunscreen as well. So excited to have the line in the shop! I personally tried the mascara last week and I'm oily so mascara always smudges for me. Minori's mascara did not smudge!
May 23, 2025 • Rachel • Dunwoody, GA, United States

Mother of Lashes Mascara — Brown
I've been carrying Minori for a while now and I personally love all of their products, and so do my customers. Their lip gloss and blush are definitely the best (so easy to wear!), and I am loving the new mascara as well. Very "comfortable" for a mascara, if that makes sense. Orders are always fulfilled quickly (they ship from Canada and the US!), and in the event of a backorder or some issue, their communication is always prompt. Love Minori! 😍
I've been carrying Minori for a while now and I personally love all of their products, and so do my customers. Their lip gloss and blush are definitely the best (so easy to wear!), and I am loving the new mascara as well. Very "comfortable" for a mascara, if that makes sense. Orders are always fulfilled quickly (they ship from Canada and the US!), and in the event of a backorder or some issue, their communication is always prompt. Love Minori! 😍
May 7, 2025 • Jessica • Gatineau, QC, Canada


























