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How brands can leverage our seasonal trend reports and annual buying calendar

February 12, 2024 | Published by Faire

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Knowledge is power, especially when it comes to making decisions about your business. To keep our community of brands and retailers in the know, we keep a close eye on what’s trending in the Faire marketplace—and routinely publish those findings here on the blog

These handy guides feature the products we anticipate retailers seeking out each season, along with the keywords they’re using to find them. Past reports have been quick to highlight everything from “Barbiecore” claw clips and the pickleball phenomena, to the freeze-dried candy craze and tinned fish. And more recently, we shared a buying calendar, which gives insight into when retailers begin purchasing for major occasions throughout the year. 

We’ve put together this short guide to ensure your brand gets the most value out of these insights. By putting these simple tips into practice, you can showcase your products to more retailers, at just the right time.

If you sell products that fall into any of the trending categories (and even if you don’t), updating your product listings to reflect the current buying season can increase the chances you’ll show up in retailer searches. Retailers may search for things like “valentine’s day gifts” or “halloween decor,” so ensuring your product descriptions and/or titles include similar buzzwords can be a powerful and easy switch.

For products that fall into the trending categories, make sure you use the exact keywords for your product listing. For example, if you sell claw clips, make sure you use the full search term “claw clip” rather than a more generic title like “Haley’s favorite clip” or an SKU number. 

While your product descriptions should always speak to your ideal buyers, take a moment to consider how they’ll be thinking at this specific moment. Will they be excited to help their shoppers find the perfect holiday gifts? Will they love the uniqueness of your offerings? Will they appreciate ease of display and merchandising? Adjust your tone to speak to their state of mind. 

Also remember that the best product descriptions are simple and direct and often nod to the five senses. So if you’re talking about a matching set, for example, be sure to include those words—“matching set”—as well as a description of the soft and buttery feel of the fabric. Or, if it’s a flavored drink mix, speak accurately to the taste and what kind of event it might be good for (perhaps a summer cocktail party?).

Get even more tips on how to write compelling product descriptions.

2. Offer your products to retailers during key buying times

Even if you have the most on-trend products, it’s still important to get them in front of your buyers in the right context. Start by taking a look at the buying calendar to see when retailers most actively search for each holiday. For instance, we know that searches for “Easter” spike in February. If you have Easter products, February is the time to step up your marketing and ensure your email campaigns highlight relevant products. 

You can even leverage Faire’s search data as a sales tool to customize your communication. For example, you could write an email to retailers saying, “Last year, almost 86,000 retailers were searching for ‘Christmas’ products in October. Stock up on Christmas items from my store now before they sell out!” 

Or, perhaps you have new products that fit into our top trends and keywords and you want to make sure your customers know about them. Don’t be afraid to leverage Faire’s CRM and segment your customers into specific groups. For example, you could use Faire to create:

  • A “Ready to buy” list for customers who have your products in their cart
  • A “Faire Direct” list for customers who have unused Faire Direct credit

If you have some holiday-relevant products that would fit nicely into the buying season but aren’t quite ready to ship, you can list them as pre-orders so that retailers can still get organized and buy when they’re ready. 

3. Make it easy for yourself and retailers with trending Collections

Even if a retailer knows exactly what they want, it can still be overwhelming to navigate through many pages of products. That’s why we created the Collections tool, which allows you to curate specific product assortments around seasons, trends, bestsellers, and more. This makes it much more seamless for retailers to discover what they’re looking for (with less effort). And they’ve proved pretty helpful: Brands that build collections drive up to four times the sales than brands that don’t. 

To tap into this power, highlight seasonal products and those that fall into our major trend categories. For example, you could create a collection like “trending spring products” or “vintage decor collection.” If you don’t have any seasonal products, create a collection of your bestsellers and put a holiday spin on them like “Mother’s Day gifts collection.” You can save time by using our email templates in your Campaigns tab and leveraging social media assets. You can also create a promotion for Collections, easily applying a discount to all holiday-ready items. Get more tips on how to use Collections to curate your wares.  

Shopping trends can be a powerful tool for brands, and might even stimulate your creativity! Tweaking how you present your products and considering retailers’ needs at certain times of the year can make a big difference to your brand and your bottom line.

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