To help you stay up-to-date on all the new tools and improvements we’re making to the Faire selling and discovery experience, we’ve built this handy running log of releases. Bookmark this page, and check back each month to see what’s new on Faire.
December 2025
New: Country-level product availability
You can now control which retailers can purchase each individual product in your Faire catalog, based on their location. With country-level product availability, brands can set availability by country—and by state in the US and Canada—directly at the product level.
Previously, availability rules applied to your entire shop, which often meant duplicating catalogs, leaving products unlisted, or managing workarounds to stay compliant. This update gives you more flexibility and control, without the extra manual work.
Now you can:
- Set product availability by country or state to meet local regulatory or operational requirements
- Keep more products listed without duplicating catalogs or hiding items globally
- Maintain a more accurate, complete catalog for retailers in different markets
Why it matters:
For brands selling in Europe, this update makes it significantly easier to manage country-specific regulations and requirements—without fragmenting your catalog. More broadly, it helps all global brands reduce manual work and keep their catalogs accurate and up to date for retailers.
Learn more about country-level product settings →
Update: Weekly rate limits for brand-sent email campaigns
We’ve added weekly limits for brand-sent emails to help keep retailer communication relevant and intentional, and improve engagement. These limits work alongside the existing limit of one email per retailer per day.
You can send:
- 1 email per week to retailers who have never ordered from your brand on Faire
- 2 emails per week to retailers who have ordered from your brand on Faire
If your email will be affected, you’ll see a warning in the Campaigns tool before sending and can choose whether to proceed.
Why it matters:
Weekly limits encourage more thoughtful outreach and improve engagement. Use CRM filters or automations, or Faire’s messenger tool, to reach targeted segments and help you send the right message to the right retailers at the right time—instead of relying on broad sends.
Note: These limits apply to emails sent using the Campaigns tool only and do not affect email automations.
Learn more about email campaign rate limits here →
Update: Country of origin now syncs from Shopify
If you use the Shopify integration, Faire will now automatically import the country of origin for each product—updating the “Made In” field in your Faire catalog.
Why it matters:
This saves you time managing product details manually and helps retailers make more informed buying decisions with accurate “Made In” information visible on your listings.
November 2025
New: Attribution tools and reporting for sales reps
We’ve introduced new tools that make it simpler for brands and their sales reps to collaborate and grow together on Faire. With clearer attribution and streamlined reporting, it’s easier than ever to manage reps, credit their sales, and save hours on commission tracking.
Now you can:
- Assign reps to customer profiles – Attribute retailer accounts to reps in bulk via CSV upload or individually from the customer details pages. Any time the retailer orders on Faire, the rep will be automatically credited and will be CC’d on the order confirmation email, improving transparency.
- Access attribution summary reports – Export CSV reports with all the data you need to calculate commissions — reducing manual work from hours to minutes.
- Manage rep profiles and auto-generate Faire Direct links – Add and organize your external sales rep team from the new Sales representatives tab on the Teams page. A unique Faire Direct rep link will be auto-generated any time you assign a new rep to a customer profile or add them on the Sales representatives tab.
Why it matters:
These updates bring more clarity and confidence to how brands and reps work together — helping you build stronger partnerships and supercharge your growth.
Note: It’s still important to use Faire Direct sales rep links when your reps place or support orders on Faire. This ensures every order is tracked correctly and prevents double commission.
New: Automations options and updated experience
We’ve launched a major upgrade to email automations on Faire, including nine new and improved templates, enhanced timing and audience logic, and an all-new Automations hub to make setup and management easier than ever. These updates help you personalize your outreach, re-engage customers, and automatically drive more orders without manual work.
Why it matters:
With these enhancements, you can now deliver more relevant messages at exactly the right moment—whether you’re encouraging retailers to place their first order, nudging them to restock, or celebrating milestones. The redesigned experience helps you save time, scale your marketing, and strengthen customer relationships so you can grow your business with confidence.
Live: Webinar and how-to video hub for brands
We’ve launched the Webinar & How-to Video Hub — a single place to access all of Faire’s educational videos for brands, accessible throught the Faire Learning Hub or directly via learn.faire.com. Learn directly from Faire experts and peers through live webinar sessions, on-demand recordings, quick how-to guides on Faire tools, and bite-size strategy videos.
Why it matters:
This hub makes it easier to find the guidance you need, when you need it — helping you learn new skills, apply best practices, and make the most of Faire’s tools to grow your business.
Currently available in English.
Live: Faire Market experience is available in your portal
Faire Market returns January 21-23 (with early Insider access on January 20), and setup is now live in your portal. You can set your promotion—matched by Faire up to 5%—and follow the Faire Market Event Guide to prep for the biggest sales event of the season.
Why it matters:
Faire Market is your most important sales moment of the new year. Set your promotion before January 5, 2026 to be included in the directory at launch and boost your visibility.
October 2025
New: Ship multiple orders together for the same retailer
You can now combine multiple open orders from the same retailer into a single shipment—directly in the portal. Once you’ve created a tracking number for one order, you’ll be able to select that same tracking number for other open orders from the same retailer. This feature works for orders placed back-to-back, split by ship window, or created through backorders.
Why it matters:
This update helps you reduce shipping costs, save time, and simplify fulfillment—while giving retailers a better delivery experience. It also cuts down on manual workarounds and support requests, so you can focus on growing your business.
Update: Improved retailer profiles to help you vet new customers
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Now live for Canadian brands: Promoted Listings
Canadian brands can now set up advertising campaigns on Faire! Simply choose your target audience (we recommend both new and returning customers) and set a monthly spending limit. From there, Faire will automatically promote your products to the high-intent retailers—no ad experience needed. For retailers, these will start being visible on November 3.
Why it matters:
Promoted Listings help boost your visibility and get your products in front of relevant retailers—so you can grow your customer base and drive more orders. On average, brands advertising on Faire have seen a 25% increase in new customers, versus what they acquired organically.*
Update: Exclude certain products from promoted listings
Advertising your full catalog is the best way to maximize success with Promoted Listings. But in some cases—like tight margins, low inventory, or seasonal SKUs—you may want more discretion. You can now exclude individual products directly in the product editor.
This pairs with a highly requested update in your Ads dashboard, where you can now hover over the ad click date to see what advertised product a retailer clicked on that drove them to place an order with you—making ad engagement more transparent and easier to understand.
Why it matters:
These updates give you greater visibility into how your ads are performing and more flexibility to manage what’s included.
September 2025
August 2025
July 2025
June 2025
May 2025
April 2025
A look back at monthly recaps:
- March 2025: Streamline sales with auto-accept, smarter search, and POS-powered reordering for retailers, while improving retailer trust through detailed reviews and a refreshed Orders page.
- February 2025: Target customers with Insider CRM filters, set smarter hero images, and give retailers more flexibility with higher sign-up terms and auto-accepted orders.
- December 2024 / January 2025: Drive efficiency with bulk catalog tag editing, shipping preference tools, and option-level preorders—plus smarter product discovery and expanded global support.
- November 2024: Unified order numbering, improved product tagging, and updates to safeguard against policy abuse ensure a smoother, more trustworthy experience for brands and retailers alike.
- October 2024: Personalize outreach with Faire Direct’s upgraded email composer, boost visibility with review system improvements, and make retailer discovery easier with updated widget features.
- September 2024: Insider launches in Australia and Canada & Top Shop expands worldwide
- August 2024: Save time with price sync for Shopify, reusable shipping box dimensions, and smarter browser navigation, while helping retailers reorder effortlessly and shop on the go with the upgraded iPad app.
- June/July 2024: More ways of order writing on the brand app, custom product tags, and new ways for retailers to discover your products
