Email automations: the “set and forget” growth tool
Retailers move fast, and inbox attention is limited. Email automations help you show up to the right retailers at the right moment with the right message, without adding more work to your week.
Within Faire’s customer relationship management (CRM) tools, you can easily set up email automations to:
- Drive repeat orders by following up when a retailer is most likely to reorder.
- Convert more leads with automated invites and incentives.
- Save time by turning repeated outreach into an always-on workflow.
- Keep your manual sends more intentional by letting automations cover the essentials in the background.
Whether you’re a one-person team or running a scaled operation, automations help you stay consistent without adding day-to-day work.
Important: Weekly email limits apply to brand-sent emails sent using the Campaigns tool, not automations.
Why automations?
Automations aren't just convenient—they're effective. On average, automations on Faire see 8x better click-through rates than brand-sent marketing emails on the platform.
Why? Because automations reach retailers with relevant messages when they're most likely to take action. Whether it's a reorder reminder, a sign-up nudge, or a seasonal check-in, timely, relevant outreach drives engagement.
Email automations
The What, Why & How
How to write automations that feel like you (and still respect your retailers’ time)
The best automated emails don’t read like automated emails.
A simple structure helps:
- 1 clear reason you’re reaching out
- 1–3 helpful details
- 1 simple next step (reorder, browse new products, claim credit, reply)
And remember: everyone needs a little nudge sometimes. Make the nudge feel helpful, not pushy.
Get inspired: Email automation examples
Use these email automation examples as a starting point. Make it your own by adjusting the tone to match your brand voice, and swapping details based on seasonality, assortment, and market moments.
Note: The sample subject lines and copy below are meant to be illustrative. We don’t recommend copy and pasting word-for-word.
Turning Faire invites into orders
1) Faire Direct invitation nudge
Who it’s for: Retailers that received your invite to shop on Faire but haven’t joined yet.
What it helps with:
- Turns warm leads into active accounts on Faire
- Saves time versus chasing individually
- Gives a clear “why order with me via Faire” moment (easy reordering, trusted checkout, free returns, net terms)
- Reinforces that retailers can buy through your Faire Direct link at no commission
Sample subject lines
- {{customerName}}, quick reminder from undefined
- Your Faire invite is waiting, undefined
Sample copy
Hi undefined,
Just a quick note in case you missed it: I sent you an invite to shop our wholesale line on Faire.
If you’re placing your next order soon, Faire can make reordering simple (and fast). You can browse what’s new, build your cart, and check out when it works for you.
Take a look here: Link to your Faire shop
If you have questions on what to start with—we’re happy to suggest a few best sellers.
-The undefined Team
Personalization ideas:
- Swap in a short “What’s new this season” line for your category.
- Faire Market incorporation in month prior to bi-annual events
2) Faire Direct sign-up offer reminder
Who it’s for: leads you invited to shop with you on Faire that have an eligible sign-up offer that’s about to expire (50% off* and free shipping on your brand for 1 year).
What it helps with:
- Creates urgency while emphasizing the exclusive benefit of shopping your brand on Faire
- Signals that you’re a brand that doesn’t want your customers to leave value on the table
Sample subject lines
- Quick heads up: your offer ends in 3 days
- Your sign-up offer ends soon
Sample copy
Hi First name,
Don’t miss out! Your Faire sign-up offer of undefined expires in 3 days.
If you’ve been meaning to place an order, this is a great time to try a bestseller bundle or small restock—no big commitment needed. If you’d like, I can suggest an assortment based on your store’s needs.
Shop our wholesale line: Link to your Faire shop
With this order, you’ll receive undefined, thanks to Faire!
Warmly,
undefined Team
3) Welcome new customers
Who its for: leads you invited to shop with you on Faire who recently signed up and haven’t placed an order yet.
What it helps with:
- Converts “sign-up” into “first order”
- Reintroduces your brand quickly for a busy buyer
- Sets expectations: lead times, reorders, top SKUs
Sample subject lines
- Welcome, undefined—here’s where to start
- New here? A quick guide to our best sellers
- Reintroduces your brand quickly for a busy buyer
Sample copy
Hi undefined,
Welcome—and thanks for joining us on Faire!
If you’re stocking up for a busy season ahead, here are 2 easy starting points:
- Best sellers: (Insert collection link)
- New arrivals: (Insert collection link)
Our lead time is X days, so we’re prepared to help turn around orders in no time. Feel free to reach out to us directly if you’re wanting to curate an order, we’re happy to help!
Thanks for your partnership!
undefined
Reorder and retention (stay top of mind after the first order)
1) 90 day check-in
Important note: The 90 day timeframe is a starting point, we also offer 60 and 120 day check-ins. We recommend setting up all three options. You can adjust based on your category, typical reorder cycle, and how frequently retailers buy from you.
Who its for: Accounts that haven’t ordered in the past 90 days.
What it helps with:
- Re-engages buyers before you fully fall off the radar
- Gives a practical “restock” prompt
- Supports “busy buyer” behavior: one click to reorder
Sample subject lines
- Restock check-in for undefined
- Time to restock undefined?
Sample copy
Hi undefined Team,
It’s been a little while since your last order, so I wanted to send a quick restock check-in.
If you’re planning buys for this quarter, I can help you keep it simple:
- Here are our most reordered items: Link, Link, Link
- Here’s what’s new and moving fast: Link to new arrivals collection
Want me to recommend a small restock for your shelf set?
Warmly, XX from undefined
2) Bring customers back
Who its for: Accounts that haven’t ordered in a year.
What it helps with:
- Reopens a relationship
- Gives a reason to come back: newness, improvements, seasonal fits
Sample subject lines
- We’ve missed you—here’s what’s new
- Quick update from undefined
Sample copy
Hi undefined Team,
It’s been a while—so I wanted to share a quick update.
Since your last order, we’ve added a few new best sellers. If you’d like to take a look, here is a shortcut to check them out:
- New arrivals: (Link)
If you place an order by XX, use promo code WELCOMEBACK for 5% off your order.
Warmly,
The undefined Team
Loyalty and relationship building
1) Thank you + VIP note
Who its for: Retailers that have placed 5**+ orders** with you.
What it helps with:
- Reinforces the relationship, so reorders feel natural.
- Makes repeat customers feel seen (without being overly promotional).
- Opens the door for feedback on what they want next.
Sample subject lines
- Thank you, undefined — we appreciate you
- A quick note of appreciation from undefined
Sample copy
Hi undefined,
Just a quick thank you — we noticed you’ve placed 5 orders with us, and we really appreciate it. It’s retailer partners like you that help us bring more undefined customers every day.
Anything you’d love to see more of this season? If you reply with what’s selling best in your store right now, I can point you to a few great fits.
If you’re planning your next restock, here is a quick collection to make it even easier:
- What’s new this season: Link
Gratefully, undefined
2) 1-year anniversary check-in (1 year since first order)
Who its for: Retailers around 1 year after their first order.
What it helps with:
- Celebrates the relationship in a simple, human way.
- Provides a timely reason to re-engage (newness, seasonal refresh, updated assortment).
Sample subject lines
- One year of partnering—thank you, undefined!
Sample copy
Hi undefined Team,
Can you believe it’s been one year since your first order with us?
If you’re gearing up for an upcoming season or market moment, we’d love to be a part of your buying plan. Here are a few of our new favorites to make it even easier!
Link to recent collection
We can’t wait to celebrate many more years partnering together. Thank you for your support!
Gratefully, undefined Team
3) Review request
Who its for: First time customers who have not left a review yet
What it helps with:
- Build trust and social proof for your shop page
- Enables you to get more feedback
Sample subject lines
- We'd love your feedback, undefined
- How did your first order go?
Sample copy
Hi undefined,
Thanks so much for your recent order! We hope everything arrived as expected and that your customers are loving it.
If you have a minute, we'd really appreciate it if you could leave a quick review on Faire. Your feedback helps other retailers discover us—and helps us keep improving.
Leave a review here: Link to your Faire shop
Thank you for your support!
Warmly, undefined Team
Frequently asked questions
No. The weekly limits apply to brand-sent emails sent using Campaigns. They do not affect email automations. For more details on limits, learn more here.
Start with the basics:
- First name / store name
- A short “why this matters” line (restock timing, newness, offer ending)
- 1–3 product links that match the moment
Quarterly is usually enough: refresh top links, swap seasonal items, and update language to match what retailers care about now. If you sell into specific market moments, also consider a refresh ahead of key moments.
Yes, they can reply to your automation email.
Bottom line
Automations are one of the simplest ways to stay consistent without adding more work. Even just starting with the set up of one automation to turn on today will help us take on the follow up at the right time, so you can focus elsewhere.
How to get started: Open your Automations hub and turn on your first workflow.