New formula for all dogs. Developed in collaboration with dog groomers. Made by Stockholm's leading lab of professional cosmetic products. Choose an amazing fragrance called "infinity stone" or un-scented if you prefer a natural fur-fragrance:) - Very thick and dilutable up to 1-20 - 100% PH-balanced for fur and skin - Moisturizing aloe vera and provitamin B5 - Vegan - Plant-based keratin/protein that strengthens and protects - Free from SLES and parabens - Mild but effective washing-active surfactant - Dermatologically tested (not tested on animals) Products for animals, e.g. dog shampoo, conditioner and paw salve are chemical products. Of course, we follow the rules on classification, labeling and packaging according to the CLP regulation, (EC) 1272/2008. Read more at The Swedish Chemicals Agency.