You can access your product performance analytics by navigating to the Products > Performance page located in the left side menu of your Faire portal. This page provides valuable insights into the performance of your products listed on Faire, allowing you to track page views, number of orders, and units sold.
How do I sort and filter my product analytics data?
By default, the product analytics are sorted by the number of units sold over the last 90 days. However, you have the flexibility to sort by product type, page views, orders, units sold, SKU, or product name (in ascending or descending order). Additionally, you can apply custom date ranges to filter the data.
To sort and filter your product analytics, follow these steps:
- Navigate to the Products > Performance page
- Enter the product name, category, or SKU (optional)
- Select a custom date range (optional)
How do I export my product analytics data?
To export your product analytics, simply select the Export button. If you have any filters applied, the exported data will correspond to those and the selected timeframe.
What does Page Views mean?
This number represents the number of times retailers clicked on the product page. This includes views from both desktop and mobile app users.
How can I leverage this data?
To make the most out of this information, you can follow these strategies:
For products with high views, # of orders, and units sold:
- Merchandise these products more prominently through a “Best Sellers” or seasonal collection
- Highlight your bestselling products when engaging with returning retailers or Faire Direct customers, including on email campaigns and product titles
- Educate retailers on the high-converting products for in-store merchandising, especially those who make excellent impulse buys
- Consider expanding your product offerings within the highest converting categories
- Use this data to identify products that may not be your best sellers but still have potential for converting customers
- Products with lower view, # of orders, and units sold:
- Leverage this data to pinpoint areas for improvement, such as optimizing product titles, descriptions, and images to enhance conversion metrics. Ensure your product names and descriptions include relevant keywords to boost discoverability on marketplaces
- Highlight these products when engaging with returning retailers or Faire Direct customers, incorporating them into email campaigns and product titles to improve conversion rates
- Explore the option of offering promotions to incentivize purchases and enhance your conversion metrics. Consider sending out targeted campaigns to promote these products
We look forward to seeing how these strategies can help you utilize your data effectively to drive better results.