• Semi-permanent hair dye. • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring, especially with pastels. • Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended. • To keep your color as long as possible, use Holyplex hair care. Dreamy pastel purple will take you to Cloud 9! This cool-toned lilac shade will show up the best on pre-bleached, platinum hair, and generally won't take to hair any darker than light blonde. We recommend that you leave a pastel shade in for at least 60 minutes for a brighter, longer lasting color. Dreamy will often fade to become a beautiful silver. JEAN: 8720726538152