This beach bag is the perfect combination of functional design, environmental responsibility, and technological innovation. Made from 100% OEKO-TEX® certified cotton, it offers an eco-friendly alternative for consumers who value sustainable products in their everyday lives. Perfect for carrying essentials — such as sunscreen, sunglasses, phone, and keys — with comfort and organization. It can be used at the beach, by the pool, or as an everyday pouch inside a larger bag Its standout feature is the exclusive e-care system chip, which gives users access to personalized digital content: care tips, usage suggestions, themed playlists, and more — creating a unique and engaging brand experience.