* NATURAL ALTERNATIVE TO RETINOL: Experience the power of Bakuchiol, a natural alternative to retinol. Formulated with 5,000ppm of Bakuchiol, this serum supports collagen production for smoother, firmer skin. * FREE FROM IRRITATION: Soothe and care for the skin with Bakuchiol Serum, offering anti-aging benefits without irritation. Suitable for all skin types including sensitive skin. * IMPROVE & PREVENT FINE LINES: Boost collagen and hydration with 13 peptides, visibly reducing fine lines and wrinkles for a firmer, more youthful look. * RESTORE OIL-MOISTURE BALANCE & MINIMIZE PORES: Reduce pores and control excess oil with 4% Niacinamide, helping to create a smoother, more balanced complexion.