Mad About Organics' oatmeal shampoo formulated for dogs is the best oatmeal shampoo on the market! We know there are a lot of oatmeal shampoos on the market, but we did not find any that clean and soothe itchy skin like our unique formula. We chose a special blend of ingredients to not only help clean but help relieve skin issues. Our shampoo stands alone when it comes to the competition. We know you will agree after the first time you use it. With an amazing blend of apple, honeysuckle, cucumber, lavender, and vanilla, dogs will not only smell good but their coats will feel great too. This is a wonderful shampoo for those dry winter months when a dog's skin can become dried out and flaky. All of our products are extraordinarily mild, hypoallergenic, and free of petroleum or animal by-products. There are no chemical detergents, synthetic fragrances, or added colors to any of our formulas. They are safe for puppies as young as 4 weeks of age and can even be used on pregnant females.