With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging. - Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to. - The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes. - The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT. Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof stay.