The CREAMTONES® collection is a pastel-lover’s dream come true! Velvet Violet is a plush, pastel orchid hair dye with pink undertones in our Creamtones Perfect Pastel collection. This is a very light violet, so for best results, it is required to lighten hair to the lightest level 10 blonde or lighter before use. The Creamtones® Collection was named after the 3-piece acapella act "The Creamtones" that included Tish, Snooky, and their good friend Diana Mae Munch.  * Style: Creamtones Perfect Pastel Semi-Permanent Hair Dye * Color: Velvet Violet * Color Description -  Plush Pastel Orchid Purple Hair Dye * Volume: 4oz / 118ml * Ingredients: Vegan Friendly, PPD Free! * Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions, Perfectly Pastel * Duration: 4 - 6 weeks * For Best Results: See Instructions Tab  Tested on celebrities, not animals™.