Healthy Breeds Bright Whitening Shampoo is a tearless, protein enriched shampoo that produces brilliant white coats and produces a lustrous sheen on any light colored coats. Formulated with natural colloidal oatmeal to condition the skin and soothe irritation while leaving the hair smooth, manageable and shiny. Our Bright Whitening Shampoo cleans thoroughly and adds luster and body to the coat without harsh bleaching. Controls matting, tangling, and fly-away hair. Its rich lather rinses out easily, and with a fresh tropical scent. Safe for use with topical flea control products