Elevate your coffee program with Mehmet Efendi Turkish Coffee, a 250 g tin of ultra-finely ground 100% Arabica beans, roasted and milled in Istanbul since 1871. Revered as Turkey’s most iconic coffee brand, Mehmet Efendi perfected the art of Turkish brewing over five generations. Each batch delivers the signature velvet-smooth crema, bold body, and nuanced aroma that define authentic Turkish coffee. Heritage & Authenticity Founded by Mohamad and Selim Mehmet Efendi, the brand introduced the first pre-ground Turkish coffee to the world in the late 19th century. Today, Mehmet Efendi remains synonymous with tradition, exporting to over 80 countries and earning UNESCO recognition for preserving Turkey’s coffeehouse culture. The grind is milled to a flour-like consistency—essential for proper cezve (ibrik) preparation—to ensure optimal extraction and that distinct foam layer. Premium Sourcing & Roasting: Mehmet Efendi sources high-grade Arabica beans from Central and South America, selecting lots for balanced acidity, rich body, and fragrant top notes of cocoa and spice. The beans are medium-dark roasted in small batches to preserve natural oils and create depth of flavor. The result is a full-bodied cup with smooth mouthfeel, bright yet controlled acidity, and lingering bittersweet finish. Brew & Service Recommendations: Traditional Cezve Method: Use one heaping teaspoon per demitasse, add cold water, stir, and heat slowly to foam stage twice. Let grounds settle before serving. Modern Twist: Top with a sprinkle of ground cardamom or cinnamon for a fragrant variation. Serve with a piece of Turkish delight or sugar cube for authentic pairing. Iced Turkish Coffee: Brew strong, chill, and serve over ice with a dash of milk for a refreshing café treat. Retail & Foodservice Applications: – Specialty Coffee Shops: Feature as a heritage brew in tasting flights, complete with brewing demonstrations. – Gourmet Grocers & Gift Boutiques: Stock in premium coffee sections or curated gift sets alongside cezve pots and demitasse cups. – Hotels & Spas: Provide in-room amenities for guests seeking cultural immersion and luxury. – Cafés & Dessert Bars: Pair with baklava, chocolate pastries, or rose tea to create multi-sensory dessert experiences. Marketing & Merchandising Strategies: Use point-of-sale displays showcasing the iconic green and gold tin and “Since 1871” heritage mark. Encourage social media engagement with **#MehmetendiMoment as customers share their first-foam pour and flavor reactions. Bundle with Mehmet Efendi cezve kits, serving trays, and traditional demitasse sets for high-margin gift packages. Year-Round & Seasonal Appeal: While especially popular during cool months and festive seasons Ramadan, Eid, Christmas—its enduring reputation drives consistent year-round sales among cultural explorers, coffee enthusiasts, and heritage-brand loyalists.